The Optometry Group

The Optometry Group Located in Norton, Virginia. Serving you and your families since 1991. See what you’ve been missing. We strive to stay at the front of the eye care profession.

Our Mission:

"It is the mission of The Optometry Group to provide the best quality optometric and optical services to each patient, by focusing on their individual needs. We strive to enhance our patient’s education, to help them better understand the components of eye and vision health. Our doctor and clinical staff adhere to the highest ethical standards. We seek advanced education and technology to provide the best in quality and care for our patients. We maintain an interactive care facility to develop relationships with our patients, so that our patients leave feeling like family and know that they are our priority." Meet our Staff

Dr. Gary C. Hubbard -
Born and raised in Wise County Va, Dr. Hubbard attended J.J. Kelly High School and then later graduated from Southern College of Optometry. He has returned home and has been serving the Norton, Va community for over 20 years. Brittany Beverly - Office Coordinator, HIPAA Security Officer

Courtney Terry - Assistant Office Coordinator, Refraction Technician

Randi Stanley-Gibson - Assistant Office Coordinator, Technician

April Eldridge - Technician

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The Optometry Group accepts many different Insurances:
Anthem
Humana
United Health Care
AARP Medicare Complete
Secure Horizons
Medicare
Medicaid
UMWA


AND many Medicaid plans:
Va Premier
Optima (Medical Only)
Anthem Healthkeepers (Medical Only)
AETNA Better Health


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Do you have Diabetic eye needs? or Glaucoma? Cataracts? How about Macular Degeneration? Let us help! Dr. Hubbard is a fully certified Optometrist, and can help you treat and maintain your eye needs!!
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Appointments are available Monday - Friday! Feel free to give us a call at (276) 679-0536 and schedule your appointment today! We look forward to seeing you.

CLOSED FOR LABOR DAY!Thank you to all the hard workers, today we celebrate you and your tremendous work ethic! We will r...
09/01/2025

CLOSED FOR LABOR DAY!
Thank you to all the hard workers, today we celebrate you and your tremendous work ethic! We will reopen tomorrow, Tuesday September 2, 2025 at 9:00am!

Happy 4th of July! Please practice safety measures when launching your fireworks!
07/04/2025

Happy 4th of July! Please practice safety measures when launching your fireworks!

The storm this morning knocked all of our systems off line. We are working with IT to get back up and running. Please be...
06/26/2025

The storm this morning knocked all of our systems off line. We are working with IT to get back up and running. Please be patient, we will return phone calls as soon as we can.

We are closed today. Today isn’t about a long weekend but a time to reflect on the ultimate sacrifice brave men and wome...
05/26/2025

We are closed today. Today isn’t about a long weekend but a time to reflect on the ultimate sacrifice brave men and women have given for our freedom. We will see you tomorrow at 9:00am.

04/20/2025
Our office will close at 3:00pm on Friday, April 18, 2025 in observance of Good Friday.
04/18/2025

Our office will close at 3:00pm on Friday, April 18, 2025 in observance of Good Friday.

We are closed today, 02/20/25, due weather/road conditions. Patient and staff safety are a top priority. We plan on open...
02/20/2025

We are closed today, 02/20/25, due weather/road conditions. Patient and staff safety are a top priority. We plan on opening tomorrow at 9:00am. If you are scheduled today, we will be contact to get that rescheduled for you. As always, stay safe!

We will be closed today, 2/19/25, due to weather. If you had an appointment today, we will call you to reschedule once b...
02/19/2025

We will be closed today, 2/19/25, due to weather. If you had an appointment today, we will call you to reschedule once back in office. Please stay and safe and warm!

We will continue to monitor conditions for the week, please check WCYB and our social media pages for any schedule changes.

Be safe out there! We will continue to monitor conditions and will update with additional information as needed.
01/20/2025

Be safe out there! We will continue to monitor conditions and will update with additional information as needed.

We are closely monitoring the winter weather that is getting ready to hit our area. Our office will close at 12 noon tod...
01/10/2025

We are closely monitoring the winter weather that is getting ready to hit our area. Our office will close at 12 noon today. We will continue to monitor the weather over the weekend. If the situation arises that we must close on Monday as well, please check WCYB and our social media accounts for any changes.

If you are scheduled for an appointment and we are closed, we will contact you to reschedule, once the office opens back up.

Please email or call us with any questions. We will reply as soon as possible. Be safe out there!

Address

608 Trent Street NE
Norton, VA
24273

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12766790536

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Our Story

Our Mission: "It is the mission of The Optometry Group to provide the best quality optometric and optical services to each patient, by focusing on their individual needs. We strive to enhance our patient’s education, to help them better understand the components of eye and vision health. Our doctor and clinical staff adhere to the highest ethical standards. We seek advanced education and technology to provide the best in quality and care for our patients. We strive to stay at the front of the eye care profession. We maintain an interactive care facility to develop relationships with our patients, so that our patients leave feeling like family and know that they are our priority." Meet our Staff Dr. Gary C. Hubbard - Born and raised in Wise County Va, Dr. Hubbard attended J.J. Kelly High School and then later graduated from Southern College of Optometry. He has returned home and has been serving the Norton, Va community for over 20 years. Brittany Beverly - Office Coordinator, Billing Coordinator, HIPAA Officer Courtney Terry - Assistant Office Coordinator, Refraction Technician Sherri Holston - Technician

Kendra Greene - Technician

Sierra Mullins - Technician ------------------------------------------------------------------------------------------------ The Optometry Group accepts many different Insurances: Anthem Humana United Health Care Secure Horizons Medicare Medicaid AND many Medicaid plans: Va Premier Optima (Medical Only) InTotal AETNA Better Health -------------------------------------------------------------------------------------------------- Do you have Diabetic eye needs? or Glaucoma? Cataracts? How about Macular Degeneration? Let us help! Dr. Hubbard is a fully certified Optometrist, and can help you treat and maintain your eye needs!! --------------------------------------------------------------------------------------------------- Appointments are available Monday - Friday! Feel free to give us a call at (276) 679-0536 and schedule your appointment today! We look forward to seeing you.