08/17/2025
Don’t miss this. What she just did WAS A MASTERCLASS IN MARKETING🤯
They say marketing is about attention… but the real magic 💫 happens when people feel like they know you.
That’s exactly what Taylor Swift just did announcing her new album, The Life of a Showgirl, on her boyfriend, Travis Kelse’s podcast - New Heights.
There was no staged press conference. No scripted press release. Just two people in love (crushing rumours), laughing, telling stories, and letting millions of people listen in.
It’s a reminder that the most powerful marketing, doesn’t look like marketing at all - it looks like connection.
Here’s what you can learn from this:
• 𝙇𝙚𝙖𝙙 𝙬𝙞𝙩𝙝 𝙬𝙝𝙖𝙩 𝙢𝙖𝙠𝙚𝙨 𝙮𝙤𝙪 𝙝𝙪𝙢𝙖𝙣, 𝙣𝙤𝙩 𝙩𝙝𝙚 𝙝𝙞𝙜𝙝𝙡𝙞𝙜𝙝𝙩 𝙧𝙚𝙚𝙡𝙨. She showed up as Taylor the person first, then Taylor the artist second. She let us see the candid giggles between them, the emotion, the natural flow of the conversation. She got emotional talking about reclaiming her masters and she didn’t stage that moment - she invited us in.
• 𝘾𝙧𝙚𝙖𝙩𝙚 𝙖𝙣 𝙀𝙘𝙤𝙨𝙮𝙨𝙩𝙚𝙢, 𝙣𝙤𝙩 𝙖 𝙇𝙖𝙪𝙣𝙘𝙝. This wasn’t an album drop - it was a ripple effect. The NFL, her fan base, global brands, even random companies painting their feeds orange - all became part of the story. She made everyone feel like they were part of it.
• 𝙎𝙝𝙚 𝙩𝙪𝙧𝙣𝙚𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙞𝙣𝙩𝙤 𝙖 𝙨𝙘𝙖𝙫𝙚𝙣𝙜𝙚𝙧 𝙝𝙪𝙣𝙩. It was intimate, interactive and creative. The countdown clock, Easter eggs, orange and mint aesthetics, vinyl & cassette drops - fans were hunting for clues and brands were playing along. The marketing wasn’t a one way annoucement, it was an interactive game.
• 𝘽𝙚 𝙝𝙪𝙢𝙖𝙣 𝙞𝙣 𝙖𝙣 𝘼𝙄 𝙬𝙤𝙧𝙡𝙙. Anyone can schedule a perfectly crafted post, but nobody else can be you. Taylor shared her personal wins, her quirks, her inside jokes with Travis… reminding us that authenticity can’t be automated. The most profound takeaway for many was how she spoke about energy and how to protect it, there is nothing more human than that.
She did this absolutely brilliantly. This is a masterclass in creating a culture-driven ecosystem that doesn’t just sell music, but connection.
If you want your audience to buy from you, start by making them feel like they are part of your world. Because in business, just like in music, people don’t buy the product first, they buy you.
