11/18/2025
The stuff you're avoiding isn't random.
It's a map.
That conversation you keep putting off? That's where the breakthrough is.
That project that feels too hard? That's where the growth is.
That truth you don't want to face? That's where freedom lives.
Your brain isn't trying to protect you by making you avoid things.
It's showing you exactly where you need to go.
I spent two years avoiding learning to sell.
Hated it. Made excuses. Built everything else around my business except that.
Revenue stayed flat the entire time.
Finally faced it. Learned to sell.
Revenue doubled in six months.
The thing I was running from was the only thing that mattered.
Your avoidance is a compass:
→ Whatever you're dodging is what needs attention
→ Whatever makes you uncomfortable is where you're stuck
→ Whatever you keep procrastinating on is your next level
Stop treating avoidance like it's random resistance.
It's specific. And it's telling you something.
The thing you least want to do is usually the thing you most need to do.
Turn around. Face it.
That's the work.
