Optometry Divas

02/21/2026

When you feel burnout, it’s not just about being tired—it’s a sign you’re ignoring values that keep you grounded, resilient, and purposeful.

I want to show you the overlooked principles that, once restored, can help you thrive again.

Don’t settle for pushing through; learn how to realign with what truly matters.

Watch my full breakdown here: https://youtu.be/1yoV3H1cxpg?si=P437IM709Vg1Ofka

02/20/2026

If you feel like everything in your business still runs through you

— decisions, approvals, direction — this video will help you understand why.

This isn’t a delegation issue.
It’s not a motivation problem.
It’s what happens when a growing business outpaces its structure.

👉 Watch the latest episode now:

https://youtu.be/1yoV3H1cxpg?si=2t8zSHA1SQ_8MHC9

If you feel like everything in your business still runs through you — decisions, approvals, direction — this video will help you understand why.This isn’t a ...

02/19/2026

So often, burnout isn’t just about the hours you’re working — it’s about the beliefs you’re carrying.

A belief can quietly drain you when it feels more like a rigid rule than a choice.

You’ll notice it when you keep pushing yourself because you think you ‘should,’ even though it no longer serves you.

You’ll notice it when defending that belief takes more energy than living it. The truth is, not every belief deserves to come with you into the next chapter of your life or career. Some beliefs fuel growth, others weigh you down.

The invitation is simple: pause, examine, and ask yourself — is this belief energizing me, or is it exhausting me? That’s where real change begins.

02/18/2026

In medicine, we’re taught that if we don’t do it, it won’t be done right.

We push through fatigue, earn rest only after everything is handled, and measure our value by being needed.

These beliefs drive clinical excellence—but in business, they can quietly drain energy, limit productivity, and weaken team trust.

Leadership in business requires a different mindset. Delegation builds stronger systems.

Rest fuels sharper decisions. Clarity creates confidence. Resetting these beliefs isn’t about doing less—it’s about leading smarter, sustaining impact, and creating space for innovation.

Remember:

True leadership begins when we let go of what limits us.” – Dr. Lauretta

02/16/2026

As medical entrepreneurs, your drive to innovate can sometimes become the very source of burnout. If the belief that you must “always push harder” leaves you drained instead of inspired, it’s time to pause.

Watch for signals: fatigue that lingers, loss of passion for your venture, or perfectionism that feels punishing. Healthy beliefs should fuel resilience and creativity, not depletion.

Reframe expectations—let your values guide sustainable growth, not relentless exhaustion.

02/16/2026

For a long time, I thought burnout meant I was doing too much.

Too many responsibilities.
Too many decisions.
Too many people needing me.

So I tried to fix it the way most high-performing women do:

work smarter, delegate more, take time off.

But the exhaustion kept coming back.
Here’s what I eventually realized:

You can change your calendar and still stay burned out if the beliefs underneath it don’t change.

Beliefs like:
• “If I don’t hold it together, it will fall apart.”
• “Slowing down means falling behind.”
• “If I’m not needed, I’m not leading.”

Those beliefs don’t sound extreme.

They sound responsible.

But they quietly keep you trapped in the Exhaustion Economy.

Burnout isn’t a failure of effort.

It’s often a sign that your beliefs haven’t evolved with your leadership.

02/14/2026

Burnout doesn’t start on a calendar—it begins quietly, in the everyday demands we overlook.

Dr. Lauretta reminds us that prevention means paying attention before exhaustion takes root. By recognizing the early signs, leaders and professionals can protect their energy, focus, and well‑being.

Watch her powerful insights on how to spot burnout before it derails performance, and learn strategies to sustain resilience and balance.”

👉 Watch here: https://youtu.be/8fy3U_HRyQo?si=IgRR-nQlqpxobmpU

02/13/2026

Burnout isn’t caused by your workload alone.

If it were, delegating more or taking time off would fix it permanently.

But for many women CEOs, exhaustion keeps returning — even when the calendar changes.

That’s because burnout often starts in belief, not schedule.

In this episode, I introduce Action 1 out of the Exhaustion Economy: The Belief Reset, and explain why belief change must come before systems, strategy, or delegation.

Watch the full episode at:

https://youtu.be/8fy3U_HRyQo?si=0ol2moUz6v9hfOtB

(Click the link to watch now 👆)

Burnout isn’t caused by your workload alone.If it were, delegating more or taking time off would fix it permanently.But for many women CEOs, exhaustion keeps...

02/11/2026

Success without balance is a hollow victory.

Dr. Lauretta reminds us: if your business growth demands sacrificing your health, peace, or relationships, it’s time to pause. True prosperity isn’t measured only in gross revenue—it’s reflected in the harmony of your mind, body, and spirit.

The pause is not weakness; it’s wisdom. It’s the moment you reclaim clarity, reset priorities, and ensure that your ambition aligns with your well-being. Let your business serve your life, not consume it. Pause, breathe, and remember: sustainability is the real success story.

👉 Watch here: https://youtu.be/S_WDvEIo65Q?si=GKoUjMzpnww7XsWj

02/10/2026

As a clinic owner, I used to wonder if ‘owner pay’ was just a myth. Over time, I realized it’s not only real—it’s vital.

Paying myself fairly reflects a healthy, sustainable practice. It ensures I’m not just running the clinic for others, but also honoring the value of my leadership. Owner pay proves the clinic thrives when the owner thrives too.

It’s not selfish—it’s smart business and long-term stability.

Watch the full episode here to learn how you can make owner pay a reality:

https://youtu.be/S_WDvEIo65Q?si=JgBY5oFuGGHMLgjq

(Watch full episode on Youtube)

02/09/2026

Today is the final day to join the 6-Week Profit Accelerator.

Doors close tonight at midnight.

If leading your business has felt heavier than it should, this is your opportunity to change the structure—not yourself.

👉 https://drlaurettajustin.com/profit-accelerator-page

I’m so excited for this! If you have any questions, just hit reply.

02/09/2026

There was a season when my revenue was growing, payroll was on time, and everyone felt secure.

Everyone — except me.

I used to believe reducing my pay was responsible.
That it was leadership.
That I could wait.

What I didn’t see at the time was this:

The structure of my business matched the identity running it. I was operating as the Responsible Giver — the one who absorbs pressure so everyone else doesn’t have to.

That identity quietly teaches the business:

• Owner pay is optional
• Sacrifice is normal
• Growth is funded by you

The moment I stepped fully into my CEO identity, everything changed.

Not emotionally — structurally.

Because structure always follows identity.

If this quote made you pause, don’t rush past it.

It’s information.