03/18/2026
Marketing Public reminds me of my earliest business days. There I was, completely confident in the medicine that I had just spent four years learning, having previously lived the experience of what acupuncture can do for me and how it changed my life.
Surely my list of 100 friends and family would mean that my business would kick off to a roaring start!
😅 😅 😅 😅
Instead, what happened was a very rude awakening and a LOT of hard work that honestly, hasn’t stopped. I had to schmooze, meet people where they were, come up with the response, “Thankfully acupuncture isn’t a faith based medicine,” for when people tell me they “don’t believe in it.”
Eventually things picked up.
Truly, if you’re a good acupuncturist and you put the work in and you have a good bedside manner and you’re good with people and you’ve spent your whole life learning how people operate rather than knowing it intuitively so then you can use those learned skills to work with people in a way that builds your business, it’s really not that hard 😬
But I still think, “WHY ISN’T EVERYONE DOING THIS??” It helps you feel better on this cellular level that then ripples out to every facet of your life. Who wouldn’t want that??
So here I am, with a whole ass business, marketing a new one within it. It’s doing much better than it would be if I wasn’t a decade established in the area, but 😮💨 it’s work to get people through the door.
Thankfully, after you’ve come once, you’re in 🥹 and my workload significantly decreases. But I’ve been feeling similar feelings to the summer of 2014, that’s for sure!
