Massage Therapy Success Academy

Massage Therapy Success Academy See more clients. Get better results. Receive more referrals. Success strategies & inspiration for Massage Therapists wanting to create more abundance.

I have met countless therapists in the massage groups who are barely scraping by financially. Many feel like they are being exploited by their employers. Others feel suffocated by an overall lack of freedom. I've also witnessed the other side. I've seen, first hand, what it takes to succeed in our industry. It requires mental toughness, a lot of hustle, and the ability to think outside the box. Unfortunately, most of our education (including our continuing education!) is designed to keep people IN the box! Unfortunately, most of the advice I see in the groups will keep therapists mentally soft! Unfortunately, I have consistently witnessed "veteran therapists" advise against, or even admonish newer therapists for having a lot of hustle! With so much misinformation out there, it's no wonder we have such terrible numbers (median income, burn out rate, therapists having to work multiple jobs etc) as a profession! I feel incredibly fortunate to be able to help people out of pain for a career, and am very grateful to be making an excellent living doing it. I have a wonderful life, and I owe it to our industry. This academy is my effort to give back. My goals are to share secrets, shortcuts and winning strategies I have discovered, and to help you boost yourself to a level of success that you might've thought you could never get to. Let my experience guide you, and spare you from experiencing some of the pains I went through to get where I am. Let me help you OUT OF the box they've shoved you in. This academy is my life's work; I hope it contributes massively to your success, and it will help you create the life you have always wanted!

You booked a much-needed massage because you're burning out. The receptionist leads you back to the treatment room, and ...
06/19/2025

You booked a much-needed massage because you're burning out. The receptionist leads you back to the treatment room, and you see THIS.

What are you doing next?

Fellow MASSAGE THERAPISTS... While the threat of ai taking OUR jobs isn't on the immediate horizon, it poses a very real...
05/30/2025

Fellow MASSAGE THERAPISTS...

While the threat of ai taking OUR jobs isn't on the immediate horizon, it poses a very real threat to OUR CLIENTS.

Over the next two years, ai is expected to kick MILLIONS of Americans out of the workforce. We are definitely going to lose some clients.

The time to act is NOW.

At this very moment, we need to be more focused on building our businesses than ever. It's time to get serious about learning business skills like rebooking, content creation, website optimization, and overall customer acquisition and retention strategy.

In other words, if you don't get serious about learning all the boring stuff you've been putting aside... you're gonna get left in the dust by those of us who are.

What is a skill you've put off learning, that it might be time to commit to?

For me, the answer is optimizing my website. What's yours?

ANSWER: You don't. Instead, you fix your mentality and understand that YOUR CLIENT is paying you for the time they are i...
07/13/2022

ANSWER: You don't.

Instead, you fix your mentality and understand that YOUR CLIENT is paying you for the time they are in session.

If you care about keeping them as a client, then you do what they need done, not whatever you feel like doing.

You learn more techniques,figure out how to be more thorough with that area, and become an absolute expert at treating it. (Often this will mean you'll need to work adjacent or related areas, but that's obviously different than a full body)

Or, you can mentally check out and plan your day, daydream or fantasize about what you'll do when you're off work lol.

But you don't take a client who is telling you what they need and try to change their mind...

That is a fast way to lose them, and is also a disservice to the massage industry because they'll lose trust in the rest of us.

The fact that this mentality exists in our industry is the very reason I (and others) have been able to make such a good living off of site-specific work.

On second thought, ignore my advice above and send these clients to us instead 😉

NEVER FORGET.We continued to hustle. We dealt with the criticism, condemnation and social ostricization from our so-call...
04/27/2022

NEVER FORGET.

We continued to hustle.

We dealt with the criticism, condemnation and social ostricization from our so-called leaders and peers.

While all those bums were voluntarily letting their practices fall apart, and demanding that we do the same... we continued to struggle through.

And today, with almost every massage forum inundated with "how do I hire" questions, and "I'm booked for three months out" posts on a daily basis... our point has finally been proven...

The ones who stuck to their conviction, ate all the criticisms, and WORKED are the ones who are now PROSPERING beyond belief!

Welcome to the Winner's Circle 😉

Always remember what we had to go through to get here.

As the years go by, I'm seeing this nonsense more and more in our profession. If we want to do better in our businesses,...
04/09/2022

As the years go by, I'm seeing this nonsense more and more in our profession.

If we want to do better in our businesses, we have to learn actual business skills.

There is a lot to be said for knowing your audience. You can learn all the fancy modalities you want... but sometimes, t...
09/22/2021

There is a lot to be said for knowing your audience.

You can learn all the fancy modalities you want... but sometimes, the basics have a stronger appeal LOL

08/31/2021

A new client asked our prices on a phone call.

Her response after I told her... "omg that's terribly expensive!"

Me: "Actually that's not even close to expensive. The average in omaha is x, and our work is way above average. How did you find us?"

Client: "Google search."

Me: "did you see our reviews?"

Client: "yes that's why I called."

Me: "see what I mean?"

Client: "yes let's set it up."

In business, YOU set the tone.

They called YOU.

06/24/2021

I just got done doing a consultation and it inspired me to share a piece of advice...

It is perfectly ok for you to carve out 5-10 minutes of a first-time appt to do an intake consultation... ESPECIALLY if that client is there for pain relief.

Trust me, they won't care, and it will make the likelihood of them rebooking WAY more probable.

That's all!

I swear the things I see in our industry when it comes to "business advice..."To succeed in practice, you really only ne...
06/14/2021

I swear the things I see in our industry when it comes to "business advice..."

To succeed in practice, you really only need two things.

1) A reliable method of getting new clients into your office, and

2) A proven system that takes new clients and turns them into multi-session regulars.

That's it.

If you DON'T have both of these in place... then reach out and I'm happy to help!

In business, there are two main ways to create freedom for yourself....1) Build something that extends beyond just you. ...
05/22/2021

In business, there are two main ways to create freedom for yourself....

1) Build something that extends beyond just you. That means hiring, training, and leading.

2) Create a valuable enough service to charge an incredibly high amount. That means raising your rates, utilizing enhancements, and/or selling high ticket programs that focus on a desired outcome.

Regardless of which road you choose, there are a few skills that are absolutely paramount.

A couple of the biggest ones are branding and client communication that reinforces that brand.

Once you know how to consistently acquire new clients who are in line with your mission (marketing) and can reliably convert them into frequent regulars (rebooking)... the sky is the limit.

Fly high, my friend!

Success is being able to live life how you want.For me that means being home when my daughter gets off daycare, and taki...
05/17/2021

Success is being able to live life how you want.

For me that means being home when my daughter gets off daycare, and taking her outside to explore.

She loves walking around looking for sticks and rocks... and I love seeing the wonder in her eyes as she learns to see the world!

As I reflect back on my careeer...I went from struggling to find clients, To struggling to stay busy enough,To strugglin...
05/11/2021

As I reflect back on my careeer...

I went from struggling to find clients,

To struggling to stay busy enough,

To struggling to fit everybody in,

To struggling to find good therapists,

To struggling to fill their schedules,

To struggling to keep up with all the phone calls, emails, and texts,

To struggling to get other massage therapists to understand the importance of learning BUSINESS SKILLS,

To struggling to manage and expand two separate businesses.

Whatever you're struggling with right now, know that you will find the strength and resourcefulness to overcome it.

And one day, it will seem like a distant memory because you'll be struggling to achieve something even greater.

You got this.

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1308 Lambert Drive
Papillion, NE
68046

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