01/16/2026
AbbVie’s Skyrizi was the top TV drug ad spender for the full year again, leading annual pharmaceutical TV ad spending with hundreds of millions invested. Johnson & Johnson’s Tremfya was a close challenger, frequently trading monthly spots but finishing just behind Skyrizi in total spend. https://www.fiercepharma.com/marketing/abbvies-skyrizi-takes-full-year-tv-ad-spending-crown-yet-again-jjs-tremfya-hot-pursuit
For the fourth year running—and the third in a row for | For the fourth year running—and the third in a row for Skyrizi specifically—an AbbVie immunology med has claimed the top spot in the full-year TV drug ad spending rankings.