Lyon-Waugh Auto Group

Lyon-Waugh Auto Group We are the area's premier auto group for luxury vehicles. First donating funds to equip a neighborhood park by BMW of Peabody.

Since 1993, the Lyon-Waugh Auto Group, led by Bud Lyon and Warren Waugh, has been giving back to the community, as well as foundations and charities, education, and just about anyone who has asked! From the very start, the Lyon-Waugh Auto Group (then known as Peabody Motor Sports L.P.), became involved with the city of Peabody. From there, they set out to raise more money for the Susan G. Komen Foundation for Breast Cancer Research than any other dealer. Contributing and raising more than $300,000. Over the years, the Lyon-Waugh Auto Group has become a huge supporter of community causes, donating $250,000 to the Peabody/Lynnfield YMCA, as well as donating $130,000 in personal computers to help teachers and students at the Peabody High School with their IT needs. Most recently, upon the opening of the new MINI of Peabody, Bud and Warren donated several lap top based cart systems to assist with the audio visual needs of the middle schools in Peabody. On the day that we celebrated the new MINI of Peabody, Bud and Warren made a donation of $25,000 in Russ Lyon's name, to Heifer International for his dedicated efforts in building the best automotive facilities in New England. With the need for a community pool in Warren's town of Concord, MA, the Lyon-Waugh Auto Group helped to provide the necessary funds to assist the project. With the donation of two MINI Cooper's, over $100,000 was raised to help the Beede Swimming Center come to life. The Lyon-Waugh Auto Group is a regular and faithful financial contributor to St.Joseph's Hospital in Nashua, Children's Hospital, The Concord Museum, The Concord Community Chest, Emerson Hospital, Dana Farber, The Jimmy Fund, The Red Sox Foundation, The Alzheimer's Foundation, American Heart Association, Lynnfield Public Schools, Bishop Feehan, and the North Shore Technical School.

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02/25/2026

Which SUV is right for you?
Compare the Audi Q5 vs. the Mercedes-Benz GLC SUV at the link below šŸ‘‡
https://bit.ly/4aOnAJw

Great to have all our General Sales Managers and marketing team together planning for a successful 2026! An exciting yea...
02/19/2026

Great to have all our General Sales Managers and marketing team together planning for a successful 2026! An exciting year ahead. Who’s ready? šŸ™‹ā€ā™€ļø

As the presenting sponsor of the Bluefin Blowout, we would like to share this note from our Managing Partner and Marketi...
02/19/2026

As the presenting sponsor of the Bluefin Blowout, we would like to share this note from our Managing Partner and Marketing Director.

To read on our website: https://bit.ly/BFB2026INFO

A NOTE FROM WARREN WAUGH
I am celebrating my 10th year living in Gloucester. Every day, I get to look out on the entrance to the harbor. I watch boats of all types enter and leave Gloucester’s fishing port at all hours of the day. I also get to sponsor and oversee one of the best fishing tournaments in the world.

Yes, maybe we don’t have the biggest prize money, but we are proud to say that the oldest fishing port in America is home to the #1 Bluefin tuna tournament in the world and a tournament that has become a meaningful and substantial supporter of the Alzheimer’s Association.

When Drew and Rob founded the tournament way back when, I think we had 30 boats and prize money that paid around $6,000. The Lyon-Waugh Auto Group was the major sponsor, and that was agreed to over drinks at Christmas with Drew. A good old-fashioned tuna tournament like Grandpa Hale used to run-again, way back when.

After a couple of years, it became apparent that the tournament needed more attention to operations, and Drew and Rob were busy growing their respective businesses. Well, has the Bluefin Blowout grown. So much so that it’s time for us to say goodbye. The challenge of producing a tournament that is deserving of the entry fee and what the City of Gloucester deserves, has now become too large for my marketing team to manage.

The attention to detail, the expenses related to operations, and always trying to do this tournament the right way have become challenging.

Cidalia Schwartz is truly the heart and soul of the Bluefin Blowout. Yes, we all have roles at the tournament, but the actual event takes months of planning, increased staffing, and so many important details to pull it off. Cidalia also plays a vital role in our Lyon-Waugh Auto Group (LWAG). She is the Marketing Director. Cidalia is a perfectionist, and that is one of several reasons the tournament is so popular and successful.

We had never run tournaments before, let alone fished in one. It truly has been hit or miss. At the end of each tournament, we review our performance and ask, ā€œHow can we do it better?ā€ We are driven by the need to offer the best product to our captains and crews, sponsors and donors, spectators, and Cape Ann Marina.

Wow! And did we raise some money for the Alzheimer’s Association?! We all made a difference, not just with the money raised, but with the consultation and support that the Alzheimer’s Association offered at the tournament. Thanks to Charlene Bemis from the Alzheimer’s Association for her dedication and friendship.

Should someone take over the reins? Absolutely. I’ll raise my hand to be one of the lead sponsors. I just ask that the tournament stays in Gloucester. This city with a fishing problem is one of the reasons the tournament is so successful. Gloucester has everything, great fishing and hospitality like nowhere else in New England. We have heard over and over that the Bluefin Blowout is one of just a few major ā€œhappeningsā€ in Gloucester each year. We help sell out restaurants and hotels and boost the economy all over Cape Ann.

Thank you, Cidalia and our LWAG marketing team, all the volunteers, Rob, Drew, Cape Ann Marina, and the City of Gloucester.

Should you be up to the challenge of taking on the responsibility of operating the Bluefin Blowout, please reach out to Cidalia at cschwartz@lyonwaugh.com.

Yours in fishing,
Warren Waugh
Managing Partner
The Lyon-Waugh Auto Group

A NOTE FROM CIDALIA SCHWARTZ
I want to take a moment to speak from the heart.
It has been one of the greatest honors to serve you and to bring this tournament to the City of Gloucester, a city that my family and I spend so much of our time and that I hold so close to my heart.

To Tobin, Drew, and the entire Cape Ann Marina staff, thank you for opening your marina to us year after year and for being such gracious partners. Your support helped make this event what it became, and I will always be grateful. We sure did have some fun!

To the fishermen, thank you for showing up with unmatched passion, energy, and spirit. You are the heart of this tournament. Together, we built the #1 Bluefin tuna tournament in the world, and even writing that fills me with pride. What we accomplished together is extraordinary…..and the Bluefin after parties on the docks will forever make me miss the tournament….but not miss the hangovers.

To our sponsors, donors, and supporters, thank you for believing in the vision and trusting us with your brands, your generosity, and your hearts. Because of you, we were able to write one of the largest donations to the Alzheimer’s Association, over $2.6 million. Together, we made an impact that will last far beyond the tournament itself.

To our volunteers and to the Gloucester community, thank you for standing beside us, for your dedication, and for the countless moments shared under the tent. Your presence, your belief, and your spirit made this far more than a tournament. You made it a community that I looked forward to seeing year after year.

While this chapter is coming to a close, what we built together will always remain. The memories, the friendships, the impact, these will stay with me forever.
From the bottom of my heart, thank you for trusting me, for believing in the vision, and for making the Bluefin Blowout what it became.

With love, gratitude, and pride,
Cidalia Schwartz
Lyon-Waugh Auto Group
Marketing Director by Day
Bluefin Blowout Organizer by Night

This Weekend Only! 🤩 Enjoy Incredible, Limited-Time President’s Day Savings at All Our Locations! See all offers šŸ‘‡ Visit...
02/13/2026

This Weekend Only! 🤩 Enjoy Incredible, Limited-Time President’s Day Savings at All Our Locations! See all offers šŸ‘‡ Visit store for complete details.
Acura of Peabody - First Two Payments On Us!
Audi Nashua - 5% Off MSRP
BMW of Peabody - First Payment On Us!
Mercedes-Benz of Burlington - $7,500 OFF GLE Models
MINI of Bedford - 90 Days. Zero Payments.
MINI of Peabody - 90 Days. Zero Payments.
Porsche Nashua 2-Year Complimentary Maintenance

We are ready for the big game šŸˆšŸŸļø Check out our admin team decked out in Patriots gear šŸ’Ŗ GO PATS!
02/06/2026

We are ready for the big game šŸˆšŸŸļø Check out our admin team decked out in Patriots gear šŸ’Ŗ GO PATS!

All Lyon-Waugh stores will be closed on January 26, 2026. Thank you for your understanding.lyonwaugh.com Acura of Peabod...
01/26/2026

All Lyon-Waugh stores will be closed on January 26, 2026.
Thank you for your understanding.
lyonwaugh.com

Acura of Peabody
Audi Nashua
BMW of Peabody
Mercedes-Benz of Burlington
MINI of Peabody
MINI of Bedford
Porsche Nashua

Congratulations on your work anniversary 🄳Start your career today: lwagcareers.com
01/23/2026

Congratulations on your work anniversary 🄳
Start your career today: lwagcareers.com

Address

7 Centennial Drive-Corporate Offices
Peabody, MA
01960

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm
Saturday 8am - 5pm

Website

http://linktr.ee/lyonwaugh

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