Two Hearts Bodywork

Two Hearts Bodywork 🤲🏼 Massage & Bodywork Couple
🌊Based in Petoskey, Michigan
🌿 Supporting, Educating & Inspiring Bodyworkers to grow + thrive in their practices (and online!)
(4)

12/23/2025

Like everything social media/content creation, it is constantly shifting & changing 🤪 let’s unpack how this is going to shift your content for your massage therapy biz.

Value / educational content are things like:
“3 reasons you should get a massage”
“The benefits of myofascial release”
“5 tips to extend the life of your massage”

This kind of content used to be really popular because people used social media like a search engine. But now everyone is asking chat gpt or google ai their questions. AI killed Google-style tips, surface level “did you know” content, and generic expertise.

But there is something that ai CANNOT replace: Perspective, judgement, pattern recognition, lived nuance, values & boundaries, identity…

Now don’t get me wrong, sometimes value/educational based content can still perform well. But it’s no longer packaged like “3 tips for this,” or “5 tricks for that.” It is packaged within your unique perspectives, your hot takes, how YOU see and approach the body. With the rise of AI, people want to see your humanness, who YOU are & the perspectives you have more than ever.

Some examples of content hooks that are more resonant today:
👉🏼 “I wish that more people knew that the place that hurts isn’t always where the work needs to happen”
👉🏼 “I firmly believe pressure doesn’t mean more results”
👉🏼 “The one thing I’ll always prioritize in my practice is this: ___”

We created a new training called “STOP POSTING TIPS: A new way to create content for massage therapists”

This short training includes:
✨ a 14-minute video breaking down the shift in content that’s happening right now
✨an accompanying PDF with 180 perspective-based content prompts
✨no tips, tricks, or trend-chasing, just grounded ways to show up as yourself

🫶🏼THB Collective members: this resource is already waiting for you inside the Content Corner.

🫶🏼Not a member yet? The $17 standalone version includes 30 days free inside the Collective, so you can explore all of our resources, calls, and support.

If creating content has started to feel heavy or disconnected, this will help you reconnect to how you want to show up.

Comment “content” to get it today!

If you’ve been posting helpful, educational content on your bodywork business page and still feel like your content isn’...
12/21/2025

If you’ve been posting helpful, educational content on your bodywork business page and still feel like your content isn’t landing and people are not booking….you’re not behind, the landscape on social media has simply changed.

Social media used to reward information.
Those quick tips & tricks. That educational and value driven content. Now it rewards humanness, personal perspective, your hot takes and how you see the industry.

People aren’t booking because of tips anymore. They’re booking because they recognize themselves in you, they feel safe with you, they resonate with you. They can go to Google or chat gpt to answer their simple questions like “what to do after a massage,” but they cannot get your unique ideas and approach to bodywork that way. They cannot get the “AHA moments” about their self care through AI.

That’s exactly why we created a new training👉🏼 STOP POSTING TIPS: A new way to create content for massage therapists

This short training includes:
✨ a 14-minute video breaking down the shift in content that’s happening right now
✨an accompanying PDF with 180 perspective-based content prompts
✨no tips, tricks, or trend-chasing, just grounded ways to show up as yourself

🫶🏼THB Collective members: this resource is already waiting for you inside the Content Corner.

🫶🏼Not a member yet? The $17 standalone version includes 30 days free inside the Collective, so you can explore all of our resources, calls, and support.

If creating content has started to feel heavy or disconnected, this will help you reconnect to how you want to show up.

Comment “content” to get it today!

12/18/2025

We have gotten so many texts / phone calls throughout our career that go like this:

“Help, I did something to my ___. Do you have any opening today??”

Or 👉🏼 “I woke up this morning and my ____ is driving me crazy. Do you have any times available today??”

If we are able to see someone when they are hurting, we always do! But we can’t shout loud enough that massage therapy is so much better as a planned, preventative approach than a last minute cry for help.

Especially because…
1. If there is an acute injury going on, sometimes massage isn’t always safe.
2. Consistent, regular massage has so many benefits beyond immediate relieving an immediate pain-point.

This is one of the reasons we have a membership program in our practice, to help our clients receive consistent bodywork on a regular basis so that they can feel their best receiving a massage, not just in an emergent “my neck is killing me” state.

✨ share this post if you agree!
🫶🏼 or if you’re a bodyworker ready to build a membership program to best serve your clients (and receive all the financial benefits a membership program provides you) comment “blueprint” to start building a thriving practice that your community loves

Off days are normal. We all have them, no matter what our jobs are. There are just days where you don’t want to show up....
12/16/2025

Off days are normal. We all have them, no matter what our jobs are. There are just days where you don’t want to show up. This. Is. Normal.

And if you notice you feel this way more often than not, there are things you can do to help.

If your books are super full you can raise your prices and scale back client load. You can prioritize taking time off each month. You could even start diversifying your income online!

All three of these will reduce your time at the table and allow you to show up for your clients with more energy and enthusiasm ❤️

If you need help with these shifts, comment “Blueprint.” We have created a program to get you from underpaid and burnt out, to financially stable with more time freedom ✨

12/15/2025

I say this as I’m on my 11 week long maternity leave with my husband, making online sales everyday while still in the industry I love 🫶🏼

& when we’re in our normal rhythm with clients, we only do hands-on client work 15 days out of the month!

What exactly is our online business? We help other massage therapists grow their practices, learn how to use their skills & talents to make money online, and we’re stepping into the CE world creating our own technique courses ✨

There was a time where massage was our only source of income. Which, we LOVE direct client work and it will always be part of what we do ❤️ The first goal for us was to always grow and book out our massage practice together as a husband / wife duo. But when we arrived at our initial goal, we started longing for something more….
More time freedom.
Diversifying our income.
Deeper connection to the industry that extended beyond just our hands.

So that’s what we did. We built a social media platform from scratch. We invested in learning everything about digital marketing and digital products. We used a lot of the same skills required to book out our practice, but refined them and used them to build a business, a community online.

In 2025, we’ve grossed $100k ONLINE. Completely separate from our hands on client care. This opened up the freedom, the diversification, the deeper journey in this industry we were longing for.

Now we’ve had the pleasure of helping hundreds of massage therapists with their goals for both their practice and their digital dreams. That is the most rewarding part of all of this.

If you’re ready, our Bodywork Business Blueprint contains a complete Online Income course for Bodyworkers. It also contains everything you need to book out your practice.

The Online Income Blueprint segment is your starting point for diversifying your income beyond your hands. It will help you identify exactly what you can do & how you can do it, teaching you the fundamental tools required to build an online biz.

Comment “blueprint” and we’ll send more info your way ✨ or message us directly for any questions you have. We’re always here to talk business with inspired bodyworkers like you🥰

What do you hear constantly?👇🏼
12/14/2025

What do you hear constantly?👇🏼

12/12/2025

My last client before I had my second baby was our first baby! Just a few days before I had our sweet baby girl we gave our 4 year old a professional, 4-hand massage experience. Enjoy his sweet commentary🥲❤️

He is spoiled with nightly massage at home. He definitely will grow up knowing the importance of bodywork 🫶🏼 he’s also paid for every appearance he makes on our social media pages & we’re putting that money into investments for him this year ✨

signs and symptoms you’re a massage therapist 😆 drop yours below 👇🏼
12/11/2025

signs and symptoms you’re a massage therapist 😆 drop yours below 👇🏼

12/10/2025

Side lying massage can be AMAZING! You just need the right techniques ❤️

Many of our clients choose side lying massage for a variety of different reasons. And unfortunately many massage schools only briefly brush over techniques for this position.

So we created an entire side lying massage course covering techniques for the whole body. We include stretches, active neuromuscular techniques, cupping, and more!

This course is currently being edited and soon will be available EXCLUSIVELY in the Two Hearts Bodywork Collective.

Comment ‘Collective’ to gain access to this course when it releases and benefit from all the other technique videos that we have created!

To all the massagepreneurs & bodywork business owners: you are doing an amazing job! You wear so many hats while nurturi...
12/09/2025

To all the massagepreneurs & bodywork business owners: you are doing an amazing job! You wear so many hats while nurturing others, and we’re proud of you ❤️

Comment if you resonate and love what you do.

✨ If you want support building, marketing, and growing your massage/bodywork biz, comment “blueprint” for more info on how we can support you ✨

12/08/2025

I used to dream of taking extended time off… but felt terrified to lose momentum, lose clients, or lose income. Now we take clients just 15 days out of the month & are currently on an 11 week paid maternity/paternity leave!

This is exactly why we built our monthly massage membership the way we did, so we could have more financial predictability & time freedom (and now we share how you can do it, too).

Here’s the structure that lets us take 11 weeks off for postpartum while still getting paid the entire time:

✨Members choose 1–2 sessions/month. They’re billed on the 1st and sessions roll over for 6 months.

✨We pre-book all members in advance
Their preferred day/time is locked in.
They love the predictability. We love the retention.

✨Billing continues while we’re on leave
& when we return, we simply make up their credits, plus we’re gifting every member a free massage for supporting us through this season.

Because we intentionally keep our membership at a sustainable capacity, we have plenty of room to make those sessions up without burning out or sacrificing quality.

& paired with our growing online income? We’re able to spend these 11 weeks fully present with our newborn, without financial panic, without scrambling, without the “I have to work” narrative that so many massage therapists feel trapped in.

✨This is the part I want you to hear:
You CAN have predictable income.
You CAN be booked months ahead.
You CAN take extended time off and still get paid.
You CAN build a business that supports your LIFE, not the other way around.

You are not meant to hustle your way through every season. You are allowed to build stability, structure, & freedom.

This is exactly what we teach inside the Bodywork Business Blueprint 🫶🏼 how to:

✨Create a sustainable, profitable membership model
✨Book out your schedule months in advance
✨Build the systems that stabilize your income
✨Expand online so you aren’t limited by your hands

If you’re ready to build a practice (and income) that gives you more freedom…
Comment “BLUEPRINT” and we’ll send you the link.

Your massage business can hold you, support you, and grow with you, in every season of life 💛

Address

424 Petoskey Street
Petoskey, MI
49770

Opening Hours

Wednesday 11am - 7pm
Thursday 11am - 7pm
Friday 11am - 7pm
Saturday 11am - 7pm
Sunday 11am - 7pm

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