Brave Optical, Inc.

01/28/2026

Our plan is to be open till 2:30pm today. So hop on in! We've missed you!

01/25/2026

UPDATED: Even the fairies are snowed in! We will be closed Monday and Tuesday, January 26th-27th. Stay warm!

01/22/2026

Brave Optical will be closed Saturday, January 24th because apparently Winter is coming. We will be open all day Friday till 5pm as usual. Monday morning is iffy so we will delay our opening if road conditions are unsafe. We only get a few days of winter each year and it looks like it is this weekend.

All of North Texas has been upgraded to a winter storm warning. Our forecast remains the same. Here's the latest: https://www.wfaa.com/article/weather/forecast/dfw-weather-snow-ice-freezing-rain-wintry-winter-storm-timing-january-north-texas/287-72711836-17df-475b-809a-dacac3763569

12/31/2025

Thank you for a great 2025! We are open until 6pm on New Year's Eve and will be closed New Year's Day to celebrate with our family We look forward to seeing you all in 2026.

12/23/2025

We will be closed Dec 24 and 25 to celebrate Christmas. We will also close Jan 1 to celebrate the New Year.

Winter weather has arrived so come inside for hot year end deals!

12/11/2025

Shop the Big&Tall Collection from Brave Optical, Inc. With over 100 frames from a dozen designers in our Big&Tall Collection, we are sure to have a style that looks great and fits properly! Available in metal, plastic, semi-rimless and over 50 drill mount shapes!

12/06/2025

When you need to see clearly for the most important tasks in the world, where do you get your glasses? Why, Brave Optical, of course! Serving North Texas since 2016.

12/03/2025

Winter weather has arrived so come inside for hot year end deals!

11/29/2025

Small Business Saturday Promotion
In celebration of our 10th Christmas Season, everyone who shops today only will receive an additional $25 off any glasses purchase (in stock frames, any lenses, or both). This can be combined with insurance benefits or our Year End Specials. Thank you for supporting our family business for the last 9+ years.

11/26/2025

In celebration of our 10th Christmas season, we will offer 20% off frames on Black Friday, November 28th. In stock frames only, no special orders. Discount can be combined with insurance benefits.

10/11/2025

It's the annual Red River Rivalry. Come in today wearing your favorite team colors and we'll cover $10 of your copays. Hook ' em Horns!!!

10/08/2025

Our plaque arrived today! Brave Optical, Inc. was voted Best Vision Care in Plano, TX for the 4th year in a row! Thank you to all of our loyal customers for supporting our independent optical store!