12/05/2025
Ever wonder why you enjoy giving gifts and offering service around the holiday season? Our brains release oxytocin - a hormone/neurotransmitter from the posterior pituitary gland - during acts of giving. This oxytocin promotes prosocial behaviors such as: social trust, cooperation, empathy, and altruism. All are essential for brain health and social connectedness (and especially important during this time of year, am I right?). 🎁