11/06/2025
I used to consult for Big Food and Big Pharma. I was, quite frankly, on the wrong side of the war.
But what I learned on the inside will make you look at every grocery store aisle completely differently.
Here's the truth: They're pressing evolutionary buttons in your brain that you don't even know exist - buttons that completely bypass your rational ability to make good food choices.
Let me explain how deep this manipulation goes:
There's something called the "variety impulse" hardwired into our DNA. Back when our ancestors foraged for food, if they came across a patch of vegetables with different flavors, or a colorful mix of fruits - blue blueberries, red tomatoes, yellow carrots, green strawberries - they were programmed to keep eating.
Why? Because variety meant they'd get a diverse range of micronutrients essential for survival.
Here's where it gets sinister:
The packaging industry has weaponized this instinct. They use colorful, diverse labeling to trigger that same "keep eating" response, even when the food inside is nutritionally bankrupt.
I actually knew a food bar manufacturer who did something that will make your jaw drop: They REMOVED vitamins from their bars - making them less nutritious - and redirected that money into making the packaging look shinier, more colorful, and more diverse.
Think about that for a second. They literally made their product WORSE for your health so they could better manipulate your brain into buying it.
And they're not the only ones pulling stunts like this.
The bottom line? Buyer beware.
Your brain is being hijacked by billion-dollar marketing budgets designed to exploit evolutionary instincts that kept our ancestors alive.
But in today's world, these same instincts are making us sick.
This is exactly the kind of behind-the-scenes manipulation I expose in "Defeat Your Cravings: The Back Door to Weight Loss." When you understand how your brain is being targeted, you can finally break free from these invisible puppet strings.
If you're ready to see through the marketing matrix and take back control of your food choices, grab the book here: www.DefeatYourCravings.com
**Your turn:** Have you ever found yourself drawn to products because of colorful packaging?
What "healthy" foods have you bought that turned out to be junk in disguise? Share your experiences in the comments below! 👇