03/27/2026
Had a fantastic time getting the behind the scenes insights of all that goes into the design, photography, and videography for college sports in North Carolina.
The CAUSE CHAOS CAMPAIGN for the Carolina Hurricanes 🌀 was inspired by mind mapping sessions, worksheet scribbles, and the mantra “Let’s Get Weird!”
This fascinated me because of the willingness of the team to emotionally play on paper via imagery and what ignited a feeling of being unafraid to be odd coincides with tapping into the unconscious mind through creative visualization.
It opens pathways for the mind to explore outside of the limits of just talking through a concept or idea. It fuels a thru-line from every single touchpoint that hits the Caniacs to be Chaptic! 🤯
Scroll through to see the images from the talented panelists Cato (Senior Creative Director, Carolina Hurricanes) and his amazing team put together from NC State, UNC, Duke, Carolina Panthers, the Hurricanes, and ESPN.
Thank you for bringing us into the CHAOS! 🌀 And to all of the panelists who gifted useful insider tips and advice for aspiring creatives who drove hours to be at the Lenovo Center for this event!
🔥This was a 10 out of 10 event!
Jessica Myers
Mental Strength Training & Master Visualization Coach for Sport & Life