03/13/2026
Most entrepreneurs don’t realize they have more options than the Marketplace.
And sometimes they’re actually doing themselves a disservice by assuming that’s the only route.
If you’re receiving a subsidy through the Marketplace, it can lower your monthly premium, which sounds great on the surface. But what many people don’t realize is that those subsidies are based on estimated income.
If your income ends up higher than projected, you may have to pay some of that subsidy back at tax time. I’ve already seen it happen to several people.
Another thing many business owners don’t realize is that depending on the structure of your business and how your coverage is set up, some plans can potentially be treated as a business expense. Of course, that’s always something to confirm with your CPA.
The point is this.
The Marketplace is one option. It’s not the only option.
And if you’re self employed or running a small business, it’s worth understanding all the choices available to you before you lock into one path.
If you’re not sure whether your current plan is the best fit, comment REVIEW and I’m happy to take a look.
Sometimes your plan is great.
Sometimes there are better options.
But you won’t know unless you check.