The PT Initiative

The PT Initiative The PT Initiative is here to help you move better, feel better, and live pain free!

The goal of The PT Initiative is to provide the highest quality of rehab and performance services to help active adults move better, feel better, and live pain free! We have a performance based Physical Therapy Clinic here in Raleigh, NC, and also help people all over the world through our online programs and remote appointments. If you have movement goals, and have found yourself dealing with nag

ging issues keeping you from doing what you love... we can help! The PT Initiative was started by Dr. Adam McCluskey, PT, DPT in 2018 and has grown to reach hundreds of thousands of people across the globe since then. A bit about Dr. Adam:
After completing his undergraduate work and receiving a bachelor's degree in Kinesiology, he worked as a personal trainer and strength coach for 4 years. He later earned a Doctorate in Physical Therapy and opened his own PT and Sports Performance clinic (The PT Initiative) a few years after. Keep up with all of the new things happening with us here on Facebook and on Instagram!

04/18/2026

🚨Are your Shoulders TIGHT? Let’s get your mobility back! (FYI, my step-by-step shoulder blueprint program is on sale in my Profile!…)�-
If your shoulder joints feel like they’re made of concrete, are stay locked up no matter how much you stretch…
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I’ve got some things for you to try!
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Start by 2-3 sets of 30 seconds on each one.�——

04/16/2026

🚨Can your shoulder do this critical motion? (Comment “blueprint” for more information about my proven step-by-Step program…)
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Many people think they need to keep their shoulder blades always pulled down and back, but the scapula actually NEEDS to move freely when lifting overhead.
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Getting them pulled and tilted back is a great starting point, but then you need to have the ability to let the scapula slide forward on the rib cage, then rotate up.
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The Serratus Anterior plays a big role in this.
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Let’s look at some ways to improve this…
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04/15/2026

Can’t get rid of your Rotator Cuff pain? It’s time for a new approach! (Comment “Blueprint” for more information about my step-by-step Shoulder Blueprint program.)
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04/14/2026

Pain when you lift your arm to the side? Here’s how to start fixing it. Comment “Blueprint” for more information on my proven step-by-step program!

04/13/2026

🙋🏽‍♂️Here’s why that annoying pain running down to your upper back isn’t going away… (comment “blueprint” and I’ll send you info on how to get started on my Shoulder Blueprint program!)
😝The Levator Scapulae muscle can be a real pain in the neck (pun intended)
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🤓This muscle connects the top inside corner of the shoulder blade to the neck.
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✌🏽Two issues I see frequently with patients who have pain here are:
Poor scapular upward rotation (esp above shoulder level)
Lack of overhead mobility
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❌Both can lend themselves to using this muscle in a compensatory pattern, thus the up and down pattern of improvement that's common here.
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🎯These are two of my favorite exercises for loosening up this pesky muscle and improving mobility around the neck and shoulders.
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🔑As with most pain/injury...soft tissue work paired with strengthening is the key to long term improvement!
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04/10/2026

🚨After doing MONTHS of basic exercises… when is your shoulder going to actually get better?? (Comment “Blueprint” to get more info about my step-by-step Shoulder Rehab Plan!)
Spoiler alert: these basic arm rotations aren’t going to fix your shoulder problems.
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In the video I walk you through what you’re missing and how to actually start seeing results!
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04/09/2026

Seeing NO improvement in your shoulder rehab? Here’s 4 exercises to help you break out of the rut and start getting back to 100%!
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04/08/2026

🎯Impingement is a “catch-all” term, and not a great way to describe this issue…
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When you reach up overhead there is always some level of compression on those structures under the acromion.
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When you have inflammation… then the compression becomes painful.
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So, the issue is what’s causing the inflammation, not the “impingement”. (Hence why other terms like Subacromial Pain Syndrome or SAPS is a better name for it…)
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In the video I wanted to show you 3 exercises that can help decrease pain and improve movement quality for this issue!
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🎉🎯Ready to finally transform how you move and feel? Here’s how I can help you:
✅Start my proven, shoulder rehab + mobility program (on SALE now in my Profile l*nk)
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📢Find this helpful? Save for later and SHARE with a friend!

04/07/2026

🚨Hit a wall in your shoulder recovery? This is for you… (Comment “Blueprint” and I’ll send you information on my full Shoulder Blueprint Program!)
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Most people assume that where you feel pain is where the problem is.
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This just leads you to chasing symptoms and never getting better.
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For example, lots of shoulder pain in the front, is caused by a problem on the back of the shoulder.
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In the video I walk you through what causes this and how to start fixing it!
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04/02/2026

This routine focuses on the one thing most basic shoulder programs miss…
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The scapula.
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The quality of your rotator cuff strengthening depends on your ability to position your shoulder blade well.
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If you’ve never made much progress from the basic shoulder exercises, these could be helpful for you.
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Comment “Blueprint” and I’ll send you more information about my step-by-step Shoulder Blueprint program.
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04/02/2026

How to fix chronic shoulder pain, and break out of the “rest-reinjury cycle”…
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04/01/2026

🚨Is this the Source of Your Shoulder Pain?
(Comment “Blueprint” and I’ll send you info about my step-by-step Shoulder rehab + mobility program...)
🔑The serratus anterior is an important muscle that sits underneath your shoulder blade and wraps around the side to your ribs. It plays a key role in keeping your scapula stable and your shoulder moving well.
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🔎Sometimes when we don’t have optimal stability of the shoulder blade, the scapula can “wing out” leading to the popular term – scapular winging.
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In the video I walk you through how to effectively strengthen this muscle!
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Address

7201 Creedmoor Road, #110
Raleigh, NC
27613

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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The PT Initiative is a science-based educational platform designed to help you move better, feel better, and workout pain-free. Adam is a Physical Therapist and Corrective Exercise Specialist based out of Raleigh, North Carolina. His passion is helping people maximize their movement potential and return to doing what they love without limitation!

He is also the founder of The PT Initiative which you can find across social media as @ThePTInitiative.