03/13/2026
✨ Swipe for the before photo 👉✨
I started Simple Crust four years ago with nothing more than a deep love of fermentation and the desire to share it with others. Skill came with time, through the countless hours I’ve spent shaping dough, proofing loaves, and making mistakes.
These second photo isn’t really a mistake. It’s earlier versions of my bread. They show what a few years of practice, observation, and refinement can accomplish.
Many people view mistakes as failure. To me, they’re absolutely essential. Mistakes aren’t something to fear but rather something to take advantage of. When a loaf doesn’t live up to my standards, I sit back and ask myself: Okay… what could I do better next time?
I’ve asked myself that question for years, every single time something doesn’t turn out the way I hoped. The bread you see today is the result of that constant process of improvement.
I’ve worked incredibly hard to bring you a better product today than I did yesterday. I care about my craft more deeply than I can express, and I will never stop trying to improve.
Improvement doesn’t happen all at once. It happens slowly, day by day. If you’re chasing a dream of your own, don’t let setbacks stop you. Success is built on persistence, determination, and the willingness to keep going when things don’t go perfectly.
Fine me tomorrow . See you there!