03/24/2026
Gen Z is changing the conversation around alcohol.
More young people are choosing to drink less or not at all, and the data reflects it. What used to feel like a social norm is now being questioned, redefined, and, for many, left behind.
This shift is not about restriction. It is about awareness, mental health, and making intentional choices.
The sober curious movement is growing, and it is creating space for healthier ways to connect, cope, and show up fully.