11/05/2025
Do you believe that about 85% of this business is marketing?
Let me know in the comments because here’s what I see…
Actors say they want to work, but most are scared to be seen.
Everybody loves “the craft.”
Everybody loves class.
Everybody loves doing the work — especially in those intimate black box rooms where you can dig in, take risks, and really feel…
Until the work becomes putting yourself out there. Letting people know that you’ve booked.
Here’s the part nobody wants to admit — this business shifted and a lot of actors haven’t shifted with it. The “train hard, stay humble, hope to be discovered” approach? That era’s done.
You still need to be great at your craft. That never changes. You still need to be undeniable on set and on these tapes. But if you’re hiding until someone picks you… you’re not in the game.
So choose:
Cling to the old way because it feels safer.
Or show up like someone who actually wants to book work — not just talk about it.
Up to you.
And we haven’t even gotten into the fact that you can create your own content… You can get in front of your audience right now. Build heat. Build your lane. No permission slip required. I’ll save that for another video tho.