12/29/2023
In 2001, OLIVE TREE PEOPLE founder Thomas Lommel developed the first OLIVEDA product, the I01 Elixir, along with the Olive Tree Therapy, the Mediterranean Ayurveda, in his now legendary tree house in an olive tree. Globally unique, all OLIVE TREE PEOPLE products have up to 95% more potency, as we have revolutionized the emulsions on which skin care products are based.
This means that OLIVE TREE PEOPLE substitutes the usual water content in emulsions with the highly potent and bioactive cell elixir of the olive leaf, which protects the olive tree from the outside and thus allows it to live up to 4,000 years in maximum vitality. In addition, we replace the standard percentage of refined and thus “dead oils” in emulsions with our highly active, bioactive Arbequina oil, which is similar to the lipids of our skin and supports its regenerative power.
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OLIVE TREE PEOPLE replaces the 70% water content, which is normally used in skin care products, with the globally unique holistic beauty molecule and elixir, which can only be found in our mountain olive trees.