Genesis Midwifery Services

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Roanoke, VA
Genesis Midwifery Services

Personalized and empowering midwifery care for home, birth center, and hospital birth. Delivering more than a healthy baby.

Home birth service area within a 1 hour radius of Staunton, Virginia

Birth center/resort is located in downtown Roanoke, Virginia Focus is on whole-person care, not just the physical body. Heather specializes in preparing women for an unmedicated, natural labor and birth experience.

12/06/2025

We love a positive, joy filled water birth 🤰🏻✨

Did you give birth in the water or out of the water?

Which one do you prefer? 🤗

🌿Here in Roanoke, VA at the new Holistic resort for birth, the Genesis Resort for Birth, we are the only birth center that will have all services related to pregnancy under one roof (chiropractor, personal breastfeeding support, ultrasound, pelvic floor therapy, nitrous oxide support for coping in labor, AND waterbirth option).

🌿For more details about our center and services, click the link in our bio or head to www.genesisresortforbirth.com

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12/03/2025

✨ New Offering at Genesis Midwifery Services ✨
I’m excited to share that I (Magen) am now offering comprehensive wellness exams, including support for anxiety and depression.

As a Certified Nurse Midwife, my care has always centered on the whole person—mind, body, and spirit. Many of the families I walk with are navigating stress, emotional overwhelm, or mental health challenges, and it’s so important that you have a safe, compassionate place to land.

💛 What’s included:
• Annual wellness exams
• Holistic assessment of emotional + physical well-being
• Evidence-based treatment options for anxiety & depression
• Referral to trusted mental health providers when needed
• A supportive, judgment-free space to talk about what’s really going on

You deserve care that sees the full picture of who you are—not just your symptoms. If you’ve been needing a check-in or a little extra support, I’m here.

📍 Serving families in and around Waynesboro, VA
📞 Message me to schedule or ask questions anytime.

Together, we can build wellness that feels steady, hopeful, and truly yours. 💛

— Magen, CNM
Genesis Midwifery Services

12/02/2025

Let’s hear it ladies. There are mamas who are planning a natural birth and I know they will want to know! 👇🏼🤰🏻

11/28/2025

🖤 We have some amazing offers at the Genesis Resort for Birth! offer is good until December 31st, with our services/boutique hours

🖤 BOGO massage, chiropractic visits, lactation visits, and pelvic floor pt.

All Boutique items are 15% off including a few gift sets for expecting mothers (Tuesday-Thursday open from 8:30am to 4:30pm)

50% Sneak peek tests and 50% off first trimester ultrasounds and gender reveals! 🤰🏻🖥️

Gift certificates are available to use on any service, class, or boutique items. We are offering a bonus of $10 on every $50 increment sold! Good for 1 year from purchase. 🤗

For more details on how to book a session, or details on these promos, comment BLACK FRIDAY 🖤

11/27/2025

Happy Thanksgiving 🦃 from us here at the Genesis Resort for Birth!
We hope all of you enjoy this holiday with friends and family! 🤎💛

11/25/2025

That’s right! Did you know we have an entire birth boutique 🤰🏻 in-house at the Genesis Resort for Birth? (Roanoke VA)

We’re running our Black Friday sale of 15% off on ALL items!

Here are just some examples of the items we carry:

🌱Wishgarden herbal supplements/tinctures for prenatal, birth and postpartum
🌱Earth mama products for pregnancy and postpartum
🌱Deluxe labor gowns
🌱Herbal teas for pregnancy and postpartum
🌱Newborn items
🌱Balms, salves and sitz baths
🌱Breastfeeding support items (nursing bras, belly bands and silverette cups!)

& more! 🤗

🖤Location: Genesis Resort for Birth 310 Washington Ave SW in Roanoke, VA
🖤Hours: we’re open Tuesday, Wednesday, Thursday from 830am until 430pm!

Come on by for some pregnancy, newborn, postpartum and breastfeeding essentials!

Ps. Keep an eye out for some really BIG Black Friday sales happening at the birth resort!

11/24/2025

If you are planning a natural birth, but you are starting to voice that plan and now you’re getting some pushback (even if it’s well intentioned) which is starting to spark some fear and doubt in you..

This caption is for you.

Birth is 90% mental.

I’m going to share with you a foundational birth principle called the “fear-pain-loop” cycle.

The way you prepare for your birth and educate yourself will make ALL the difference in your birth!

When you’re in labor, there’s multiple hormones that are released perfectly in sync with each other to help the flow of labor. In natural labor, your body releases oxytocin which also releases endorphins (natural pain relievers!) and helps you to feel relaxed, calm etc.

FEAR is a major disrupter in labor. If you start to feel fear/stress, it inhibits oxytocin and then inhibits endorphins, which then makes you feel the pain stronger, which then brings more fear into your labor, and on the cycle goes.

You have to address fear of birth at the root before labor even comes on. The main ways you do this:

1. Learn about physiological birth and how your body was made for this. Ina May Gaskin’s book “Guide to childbirth” is a fantastic start. You will never look at birth the same and you’ll learn dozens of new things that most women are never taught about birth! This will tremendously help grow your confidence to pursue a natural birth, and decrease that fear factor.

2. Listen to positive birth stories. and have some amazing birth stories and footage often; the podcast is also fantastic. Most people have subconscious fears and predisposed associations that birth = pain, mainly from movies/negative birth stories they’ve been told. Listening to more positive natural birth stories will help change perspective.

3. Learn how to prep your body/uterus for natural birth. Squats, walking, stretching, staying active, eating dates in third trimester, getting baby in a good position in the pelvis..all of these things matter!

👇🏼to sign up for our natural birth PREP CLASS coming up in Roanoke, comment “CLASS”👇🏼

11/22/2025

Find a birth team that is patient, encouraging, and believes in your ability to give birth. Sounds easy but with maternity care becoming so medicalized now in the hospital, it’s not easy to get a birth like this in the modern healthcare system. We would love to support you in having the natural birth you’ve always dreamed and wished for!

11/18/2025

✨Newborn bootcamp✨🤱🏼🤰🏽 coming up soon at the Genesis Resort for Birth!

Bringing your baby home is exciting—but it can also feel overwhelming. Our Newborn Bootcamp Class is designed for first-time (and growing) parents who want practical skills, evidence-based guidance, and confidence in caring for their little one during the early weeks of life.

💛In this class, you’ll learn:
How to soothe, swaddle, and safely hold your newborn
Newborn sleep patterns and tips for getting more rest as a family!
Diapering, bathing, and cord care made simple
Understanding feeding cues—whether breastfeeding, bottle-feeding, or both.
What’s normal (and what’s not) in the first days and weeks.
How to nurture your baby while also caring for yourself.

This hands-on, interactive class prepares you with the tools, knowledge, and reassurance every parent deserves—so you can head into parenthood with less stress and more confidence.

💛Where: The Genesis Resort for Birth (310 Washington Ave SW in Roanoke Va)
💛When: Wednesday November 19, 6:30-8:30pm
💛Cost: $75 per couple

Comment ‘NEWBORN’ for the link to register! Limited spots available.

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11/14/2025

Absolutely incredible. If you’re pregnant and you have some days where you’re so exhausted and you feel like you “got nothing done” that day, please remember this video!

You’re amazing.

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11/10/2025

🤰🏻BABY’S POSITION IN RELATION TO BETTER, LESS PAINFUL LABORS 👇🏼

Did you know the position your baby is in when you are in labor makes a BIG difference in your labor and birth experience, and can affect the level of pain in contractions?

This video is excellent in showing why back labor happens (if you’ve had it, you know 🥴🫠😖) and how to help prevent it!

The “AP” (anterior) baby position is considered best because the baby’s back faces the front of the mother’s abdomen, which leads to a smaller diameter as it passes through the pelvis, a better molding of the head, and a more effective “wiggling” motion to help it descend.

In contrast, a “posterior” (OP) or “sunny side up” position, where the baby faces the mother’s abdomen, can lead to a longer, more painful labor because the head is angled larger and the baby’s spine is not curled, making it harder to move through the pelvis. This is a big factor in back labor which can be so much more painful and cause much longer labor and pushing phase.

How to encourage baby in the best position

•when lounging on a couch or a chair, always try to sit straight up and forward, not leaning back as much as possible.
• in your third trimester, you can start doing forward inversions for 30 seconds at a time (just YouTube forward inversion stretch third trimester)
• lots of walking and stretching and some deep squats if you can to help lengthen those uterine muscles and keep your pelvic area nice and strong

Tell us below - did you have a sunny side up baby or an AP baby? What was your experience?

11/04/2025

One of the biggest things we could tell you about early labor to help your entire labor experience go a bit better…

It’s not bouncing on a birth ball.
It’s not doing curb walking,
It’s not doing the baby mama dance
It’s not counting contractions and timing them and keeping a log

Ignore your contractions until you can’t ignore them anymore. 🤌🏼

REST. Eat. Drink water. Watch a funny movie. Rest. Take a bath, hang out on your porch swing, read a book, bake something.

If it’s truly labor, more contractions are imminent.
The more we stress ourselves out during early labor trying to “do all the right things”, the less oxytocin will flow and stress does not mix well with labor 😣

So truly, if you’re feeling like you’re having some contractions, go on about life and truly make sure you prioritize rest and doing things like you love to do!
Before you know it, your body will be in active labor and things will be speeding up.

What was your early labor experience like?

🌿If you’re in the Charlottesville/Staunton/Lexington/Waynesboro area, we serve women who are desiring a homebirth with a midwife. Reach out to us today to get some more information if a home birth is something you’re considering!

Address

310 Washington Avenue SW
Roanoke, VA
24401

Telephone

+15405696745

Website

http://genesisforbirth.com/, http://www.genesisresortforbirth.com/

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