What are the opening hours?

Tuesday 8:30am - 4:30pm Wednesday 8:30am - 4:30pm Thursday 8:30am - 4:30pm

The Genesis Resort for Birth, 310 Washington Avenue SW, Roanoke, VA (2026)

We offer all pregnancy amenities under one roof at our birth resort- chiropractic care, lactation support, pelvic floor PT and prenatal and postpartum massage therapy! Focus is on whole-person care, not just the physical body. Heather specializes in preparing women for an unmedicated, natural labor and birth experience.

03/10/2026

Oxytocin is truly the star of the whole show in labor and birth. 🤰✨

Fear, stress, strangers, bright lights, being pressured or coerced, = less oxytocin = less endorphins (the body’s painkillers) and also slowing labor down.

Birth needs a recipe to help labor move along efficiently and keep contractions strong while also pushing out more endorphins; that recipe includes comfort measures that help you as the mama to feel
•safe
•relaxed
•supported
•calm
•connected
•confident

When labor is happening in that type of environment, oxytocin can FLOW freely and labor can progress beautifully.

Did you know mamas could smile like this in labor?
Sometimes there’s roaring, or deep breathing, or sweat and big noises…and sometimes there’s a euphoric smile.
Both happen, both are possible, and no labor looks exactly the same! 💛

🌿If you’re in the southwest Virginia area (Roanoke, Blacksburg, Christiansburg, Lynchburg etc) and you’re desiring to give birth at a place that will support your needs, comfort measures, desires and voice during your pregnancy, labor and postpartum, we would love to share more about our practice with you.

Click the link 🔗 in our bio to head to our website for The Genesis Resort for Birth 🤗

03/04/2026

Feeling safe in labor changes everything.”

When a woman feels safe, her body releases the hormones that labor was designed to run on — oxytocin, endorphins, and beta-endorphins that help contractions work efficiently and help her cope with the intensity of birth.

But when a mother feels watched, rushed, or afraid, stress hormones can interrupt that flow — slowing labor and making the experience harder than it needs to be.

Safety in birth isn’t just emotional; It’s biological to the core. The right environment, trusted providers, dim lights, no rushing or prodding or fear, and familiar faces can make the difference between a labor that feels overwhelming, and one where a woman discovers just how strong her body truly is.

We would be honored to serve you in pregnancy 🤰 and birth here at the Genesis!

🌿For our classes, additional services (like chiropractic, pelvic floor therapy, massage therapy, lactation counseling etc all under one roof) check out the link in our bio to see our website.

Video found on

02/17/2026

It’s a massive no for us. This whole thing regarding the exposure is absolutely horrific and many moms are feeling the same way. It was under our noses so much of the time. I’m not sure when they started adding these things to their packaging and social media marketing, but these types of insinuations on baby products is absurd and appalling. You will not find them ever in our boutique.

Interestingly, months ago we were going to have a collaboration with them to have some of their items in our birth boutique here at the Genesis, but it ended up not working out.
Now, I’m very glad that is the case.

Did you hear about this going on? What are your thoughts?

🌿Genesis Resort for birth
310 Washington Ave SW
Roanoke, VA
🌿Birth Boutique hours: Monday and Tuesday 9am - 4pm

02/12/2026

Your body does not send you into labor empty-handed. 🤝🙌🏼

As contractions build, your brain releases powerful endorphins — your body’s own pain-relieving hormones.
The intensity rises… and so does your internal support system. You aren’t just feeling stronger waves — you are being given stronger coping chemistry to meet them, with every contraction.

That “labor land” feeling?
The inward focus.
The way time blurs.
The deep, instinctive sounds.

That’s not you losing control, that’s your body protecting you.

Pain in labor isn’t punishment; purposeful. When paired with oxytocin — your love hormone — your body creates a powerful rhythm of pressure and relief designed to bring your baby into your arms!

Fear is loud, but physiology is faithful. We always tell mamas, if your goal is natural birth, it’s important to recognize the conditioning that’s happened around birth in Hollywood movies, shows, commercials etc. Women are always shown looking absolutely miserable - with excruciating panic- but we don’t ever see women who are grounded and confident in what their body is doing.

You were created with a built-in system for this. With preparation, support, and a safe environment, your body knows how to rise to the moment 🤌

You CAN do this, your body was truly made for it!

🌿If you’re in the southwest Virginia area and looking for a birth center that will support you, value you, and has every service under one roof (chiropractic, pelvic floor, lactation consulting, massage therapy and more) head to the link 🔗 in our bio to learn more and schedule a free visit and birth center tour!

02/10/2026

If your lady is going to be giving birth soon 🤰and you’d love to know a few tips on how to verbally support her in labor, this reel is for you!

▫️Here are 5 things partners can say during natural birth that actually help—and don’t make her want to scream 😅

(aka: what to say instead of “just relax babe”)

1. “You’re not doing this wrong. This is exactly what labor looks like.”
Labor gets loud, intense, primal. Reassure her that what she’s feeling and doing is normal and purposeful. Please, do not say anything remotely close to “shhh” or “quiet down a bit” no matter how gentle. Birth sometimes is raw and loud.

2. “I’m right here. You don’t have to go anywhere alone.”

Presence > fixing. We’ll say it again- presence is better than fixing.
This grounds her nervous system and helps oxytocin keep flowing. 🌬️

3. “Your body knows how to do this. I trust it—and I trust YOU.”
Confidence from a partner can literally shift labor forward. Doubt can stall it.

4. “This wave has a beginning, a peak, and an end. I’ll breathe with you through it.”
Instead of telling her to relax, join her. Breathe slow and low so her body mirrors yours.

5. “Every surge is bringing our baby closer. You are SO strong.”
Reframes pain as progress—absolutely huge for unmedicated birth when the mind leads the body. 😌

✨ Partner tip:
If you’re talking at her, pause.
If you’re breathing with her, you’re doing it right.

Ladies, send this to your support person who will be your rock during labor! 💛

Address

310 Washington Avenue SW
Roanoke, VA
24401

Opening Hours

Tuesday	8:30am - 4:30pm
Wednesday	8:30am - 4:30pm
Thursday	8:30am - 4:30pm

Telephone

+15405696745

Website

http://www.genesisresortforbirth.com/

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