01/26/2026
📣 Kessler Trauma Center is proud to stand with the City of Rochester and support ROC Vision Zero! 🚴♀️🚶♂️🚗
We’re honored to be part of the collective effort to eliminate traffic fatalities and severe injuries throughout Rochester — a bold vision grounded in safety, equity, and collaboration. ROC Vision Zero is more than a strategy, it’s a community-wide commitment to design safer streets, promote responsible behavior, and ensure everyone can move around our city with confidence and security.
Through partnerships like this, we’re working to:
✅ Advance safe street design and smart speed management
✅ Support education, enforcement, and evaluation initiatives
✅ Promote pedestrian, cyclist, and driver safety
✅ Help build a healthier, more equitable Rochester for everyone
Our mission is not limited to only caring for those who suffer life-altering injuries but to also do our part to prevent them in the first place. Together with ROC Vision Zero and our community partners, we’re turning the tide on traffic violence.
View the full progress report here: https://www.cityofrochester.gov/departments/bureau-equipment-services/roc-vision-zero
