Jewish Home

Serving people of all faiths and ethnic backgrounds, Jewish Home is Rochester’s only Continuing Care Retirement Community (CCRC).

Guided by the values of honoring family and aging in place, Jewish Home offers all levels of care on a single campus.

03/13/2026

Jewish Home is proud to share that creative work for our “Come Be You” advertising campaign earned the “Best of Show” title from the American Advertising Federation, during its annual ceremony of the Rochester chapter. The winning partner agency is Myers Creative Imaging, which also earned two Gold Awards for the campaign’s photography and video. The campaign also won several local and national awards for marketing and advertising in 2025.

”Come Be You” campaign celebrates older adults living their best lives who want to “be themselves,” rather than being defined by their age. The campaign uses upbeat imagery and a striking black-and-white aesthetic to create a modern and energetic feel, with an invitation to “come be you.”

Rochester Business Journal reported, “The message within the ads: older adults should act whatever age they feel, and the judges believed the images from Myers Creative portrayed that message perfectly.”

Read more at https://www.jewishhomeroc.org/jewish-home-advertising-campaign-wins-best-of-show-and-two-gold-awards-from-american-advertising-federation/.

03/12/2026

A new rehabilitation wellness program affiliated with Jewish Home extends physical and occupational therapy services into the community to offer support in the home for individuals recovering from surgery, facing mobility challenges or managing chronic conditions.

Rehabilitation Wellness Home Physical Therapy is an outpatient therapy program administered by experienced licensed professionals who personalize each session to the patient and the home environment, ensuring comfort, consistency, and convenience.

Learn more at (585) 784-6488 or RehabWellnessHomeTherapy.org. Read the full announcement here: https://www.jewishhomeroc.org/new-outpatient-rehabilitation-program-brings-physical-and-occupational-therapy-services-into-homes/

03/10/2026

Jewish Home announces the appointment of Tessa Valpando as executive director of Lilac Grove, a new 90-unit independent living apartment community opening this May on the Jewish Home campus.

She brings to the new position extensive experience in property management, operations, customer service, and resident engagement. Valpando’s leadership will play a central role in establishing Lilac Grove as a leading provider of high-quality senior rental housing in the Rochester region.

For the full press release, click here: https://www.jewishhomeroc.org/jewish-home-welcomes-tessa-valpando-as-executive-director-of-lilac-grove-a-new-90-unit-apartment-community/

03/04/2026

This month, our Dementia Care Navigator, Sarah, hosted a wonderful Creating Memories Coffee Hour at Marian’s House Memory Program. The event gave families and caregivers the opportunity to connect, network, and get to know Sarah in a meaningful way. Residents spent time creating scrapbooks alongside their loved ones, and many families shared how special it was to slow down and truly connect with one another. Moments like these are what community is all about.

Reach out to our Dementia Care Navigator at 585-784-5612 to learn more about available support and resources.

03/02/2026

Jewish Home hosted a press conference on Friday for LeadingAge New York, joining with residents, family members, local nursing home leaders, and dedicated state lawmakers to highlight the chronic underfunding of nursing homes — and the urgent need for New York state to make a meaningful investment in long-term care.

Watch the 10NBC news story here:
https://www.whec.com/top-news/lawmakers-push-for-750-million-for-nursing-homes-amid-medicaid-fund-allocation/

We extend appreciation to Assemblymember Harry Bronson, Assemblywoman Sarah Clark - AD 136, Assemblyman Josh Jensen, Assemblymember Jen Lunsford, Senator Samra Brouk, and Senator Jeremy Cooney — and to all the Assemblymembers and Senators who stand with us to support and champion stronger funding for high-quality nursing home care in New York state. We urge that the 2026-27 prioritize the funding of long-term care.

St. Ann's Community Friendly Senior Living Episcopal SeniorLife Communities St. John's

02/23/2026

Prioritizing health and well-being is central to Jewish Home’s mission, which we carry out every day — with added focus on heart health in February.

02/20/2026

Today and every day, we salute caregivers —including the compassionate Jewish Home team and the many selfless individuals caring for loved ones at home across our community. On this National Caregivers Day, we honor and appreciate you.

02/16/2026

Jewish Home celebrated Sweetheart’s Day all week with a delicious traveling dessert cart for residents. On Friday, the Resident Council sponsored its annual Sweetheart Day Flower & Chocolate Sale, bringing even more fun, offering flowers, cards, balloons, and even guitar grams—live songs performed by music therapist, Emma. All proceeds from the sale go to the Resident Council Fund to help support future resident events and activities.

02/10/2026

Hillel School students made beautiful cards for Jewish Home residents, which were distributed during Tu Bishvat programs last week on each floor. The cards provided a wonderful opportunity to discuss the holiday’s theme of caring for the world and “planting seeds” of kindness and love from one generation to another — as the sign in our lobby reads, quoting from the Talmud, “Just as my ancestors planted for me, it is my turn to plant for the next generation."

An additional blessing was receiving a gift of blankets for our residents from Temple Beth El, made on Mitzvah Day. Thank you, Hillel School and Temple Beth El!

02/09/2026

Jewish Home joins with our staff and community in celebrating Black History Month — which started 100 years ago in 1926 as a weeklong observation and was extended 50 years ago in 1976 to a one-month celebration honoring the contributions of African Americans.

02/02/2026

On the Jewish New Year of the Trees, we are reminded that growth takes time and is shaped by care, thoughtful environments, and responsible stewardship of the world around us. Happy Tu Bishvat!

01/30/2026

Congratulations to Michael S. King, President & CEO of Jewish HomeLife, for being named a 2026 Agent of Change honoree!

Join us for the live celebration in NYC: https://bit.ly/3V90ZzM

Address

2021 Winton Road S
Rochester, NY
14618

Telephone

+15854277760

Website

http://www.jewishhomeroc.org/

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