Dr. Craig Cypher - Sport Psychologist

Dr. Craig Cypher - Sport Psychologist Dr. Craig Cypher is a Sport Psychologist and an Assistant Professor of Clinical Orthopaedics at UR Medicine Orthopaedics and Physical Performance.

His work focuses on sport psychology and performance enhancement for athletes and elite performers. Providing clinical and sport psychlogy services with a focus on children, adolescents, and young adults in the Greater Rochester Area. Services include individual and family therapy, consultation and training for professionals in the mental health field, workshops and seminars for parents and schools, and sport psychology and performance enhancement.

12/18/2025

Excited to share some clips from my recent appearance on and ’s “Adam Interviews” podcast.

“Just be positive” often feels fake when you are struggling. So I love to preach ’s concept of “Neutral Thinking”. Focusing on the next small, controllable action rather than forcing positivity or spiraling into negativity.




Excited to share an interview that dropped this week with News 8 WROC Rochester’s Adam Chodak on his “Adam Interviews” p...
12/14/2025

Excited to share an interview that dropped this week with News 8 WROC Rochester’s Adam Chodak on his “Adam Interviews” podcast. Always great to represent UR Medicine Orthopaedics & Physical Performance and UR Medicine Fitness Science. Primarily focused on issues affecting youth sports, I thought we hit on some great topics. A must listen if you are a sports parent.

Adam Interviews: Dr. Craig Cypher, sports psychologist

Time to get back after it again. Mindset sessions with  Winter Sports started this week. Utilizing research-backed metho...
12/12/2025

Time to get back after it again. Mindset sessions with Winter Sports started this week. Utilizing research-backed methods to set goals for the new season. Want the worksheet I use for goal setting with teams and athletes? Comment GOALS below and I’ll send you a copy.

What are your goals for this Winter?



“There is no enjoying the possession of anything valuable unless one has someone to share it with.” — SenecaThis quote s...
11/27/2025

“There is no enjoying the possession of anything valuable unless one has someone to share it with.” — Seneca

This quote sums up exactly how I feel about my work today.
It is an honor to serve as the Director of Sport Psychology here at . The real joy of this job doesn’t come from the title. It comes from the sessions, the breakthroughs, and the grind we share with the athletes in our Fitness Science program.

I am thankful for every athlete who lets us be a part of their story. Hope everyone has a restful and happy Thanksgiving.

📍 Rochester, NY








11/20/2025

The text on the video asks a question I hear often from spectators: What takes so long up there?

To the untrained eye, it looks like hesitation. To a sport psychologist, it looks like a masterclass in emotional regulation and pre-performance routines.

We are watching diver .janmyr demonstrate exactly how to transition from a high-arousal state into the optimal zone for ex*****on. When you are 10 meters up, the sympathetic nervous system naturally wants to take over. The heart beats faster and the mind can drift to the consequences of the dive rather than the ex*****on of it.
Her process is the antidote to that pressure.

First, notice the deep breath. This is physiological regulation, using the exhale to lower the heart rate and settle into a state of focus.

Second, notice the dry-land movements. She is priming her body for the “feel” of the dive before she even leaves the platform.

Third, notice the external triggers. Throwing the shammy and walking to the edge are purposeful cues. They act as a switch, moving her attention from an internal focus to an external focus.

This is not about stalling. It is about building a reliable bridge between the anxiety we feel and the skills we possess. You cannot always control the environment or the nerves, but you can always control your routine.

Process over outcome.

Want the worksheet I use with athletes and teams I work with? Comment PROCESS below and give me a follow and I’ll send it to you.

Help is only three digits away.If you are struggling, feeling overwhelmed, or in crisis, please know that you are not al...
11/07/2025

Help is only three digits away.

If you are struggling, feeling overwhelmed, or in crisis, please know that you are not alone.

Confidential, free support from a trained crisis counselor is available 24/7. It’s as simple as contacting the 988 Su***de & Crisis Lifeline.

➡️ CALL 988
➡️ TEXT 988

You don’t have to navigate this alone. Reach out anytime, for any reason.

Please share this post. You never know who might need to see this message today.

#988 ***dePrevention

An amazing day 1 of the  2025 Conference. Honored to present on the impact of mental performance consultants in combat s...
10/16/2025

An amazing day 1 of the 2025 Conference. Honored to present on the impact of mental performance consultants in combat sports and being able to speak specifically to the challenges faced by wrestlers. And sharing the stage w/ .a.clips, , and ’ Brad Donohue.

Also coming away inspired by the keynote by , whose book on “Trash Talk” has an amazing blend of everything from Gorgeous George to Muhammad Ali to Gary Payton to the work of Mark Aoyagi and ’s Jeremy Jamieson.





How can mental performance consultants best provide interventions that fit the unique culture of combat sports?This is t...
10/13/2025

How can mental performance consultants best provide interventions that fit the unique culture of combat sports?

This is the central question my colleagues and I will address in our upcoming AASP conference presentation. As part of the MMA & Combat Sports SIG, we will dive into practical strategies for working with athletes in wrestling, Brazilian jiu jitsu, boxing, and mixed martial arts. Our “Five Slides in Five Minutes” session will highlight key cultural and ethical considerations for all sport psychology and mental performance professionals.

Please join us for this discussion in a fun and engaging format fitting for combat sports. Five slides. Five Minutes. No Mercy.

Date: Wednesday, October 15
Time: 1:00 PM EST
Location: Room 520 BE

It is a privilege to share the stage with Dr. Tyler Murray Erin Herle Dr. Robert Owens Eduardo Arambula .a.clips and Dr. Brad Donohue.













RIP .
09/19/2025

RIP .





Come here. Get better.
08/27/2025

Come here. Get better.

The Bishop Kearney girls' hockey team is preparing to follow up on a historic winning season by once again merging natural talent with science.

Around, over, or thru. 🧱
07/29/2025

Around, over, or thru. 🧱





No és castellà, és català.
07/19/2025

No és castellà, és català.




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10 Miracle Mile Drive
Rochester, NY
14623

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