Family Eye Care

Family Eye Care Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Family Eye Care, Optician, 1423 Main Street, Rock Valley, IA.

04/03/2026

We will be closing today, April 3 at 4PM for Good Friday. Have a wonderful Easter!

Meet the team!!These are the people who serve all your eyecare needs. One submits your claims to insurance, one helps yo...
03/18/2026

Meet the team!!These are the people who serve all your eyecare needs. One submits your claims to insurance, one helps you order your contacts and helps you pick out glasses, one is the doctor who checks your eyes and sees you for emergencies, and one makes the appointments and takes pictures of your eyes! Can you guess who is who?!

We want to congratulate Dr Beaver, his wife Logan, and daughter Noah on their little new addition to the family, Baker B...
03/11/2026

We want to congratulate Dr Beaver, his wife Logan, and daughter Noah on their little new addition to the family, Baker Beaver!
(It's a boy!!!)

02/27/2026

We have Marie's "sophisticated" glasses from the TV show, Everybody Loves Raymond...

Check them out in the comment below👇

02/19/2026
Happy Tuesday!Let's talk do's and don'ts when it comes to fitting a frame:DON'TS:👓Let the top of the frame cover your ey...
02/03/2026

Happy Tuesday!

Let's talk do's and don'ts when it comes to fitting a frame:

DON'TS:
👓Let the top of the frame cover your eyebrows
👓Let the frame be too wide across the face causing extra space that doesn't need to be there
DO'S:
🕶The top of the frame should follow your eyebrows or be just below them
🕶The frame shape should be chosen according to your face shape

These glasses were found at JJ's Valley Mart in Rock Valley. If they are yours please stop into Family Eye Care to claim...
01/26/2026

These glasses were found at JJ's Valley Mart in Rock Valley. If they are yours please stop into Family Eye Care to claim! HELP US SHARE SO WE CAN FIND WHO THEY BELONG TO!! THANKS 😊

THANKSGIVING HOURS:WEDNESDAY, NOVEMBER 26 CLOSED @ 12PMTHURSDAY, NOVEMBER 27 CLOSEDFRIDAY, NOVEMBER 28 CLOSED
11/24/2025

THANKSGIVING HOURS:
WEDNESDAY, NOVEMBER 26 CLOSED @ 12PM
THURSDAY, NOVEMBER 27 CLOSED
FRIDAY, NOVEMBER 28 CLOSED

11/17/2025

:: WE WILL BE CLOSING AT 3:15PM TODAY::
Monday, November 17

Send a message to learn more

11/06/2025

❄️Just over here admiring our paper snowflakes❄️ LET IT SNOW ☃️

When do you set up your Christmas tree? Before Thanksgiving or after?

Drop your comment below 👇

🎄And don't forget if your already starting on your Christmas list we have some great sunglasses😎 for a gift!🎄

Address

1423 Main Street
Rock Valley, IA
51247

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 9am - 6pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17124516540

Website

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Background

Family Eye Care in Rock Valley was established November 2016. We are a growing practice taking new patients. Dr. Rees Beaver is our Optometrist. Dr. Brian Hammer, MD also comes from Ophthalmology LTD in Sioux Falls for cataracts, lid evals, etc. We love helping our patients upgrade their frame style or offer great advice to those first time glasses wearers. Customer service is our priority, whether that be working with your insurance company or getting you in for an ER, etc. We promise our patients with the most quality eye care exam, being thorough because we care about the health of your eyes!