Family Eye Care

Family Eye Care Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Family Eye Care, Optician, 1423 Main Street, Rock Valley, IA.

12/29/2025
THANKSGIVING HOURS:WEDNESDAY, NOVEMBER 26 CLOSED @ 12PMTHURSDAY, NOVEMBER 27 CLOSEDFRIDAY, NOVEMBER 28 CLOSED
11/24/2025

THANKSGIVING HOURS:
WEDNESDAY, NOVEMBER 26 CLOSED @ 12PM
THURSDAY, NOVEMBER 27 CLOSED
FRIDAY, NOVEMBER 28 CLOSED

11/17/2025

:: WE WILL BE CLOSING AT 3:15PM TODAY::
Monday, November 17

Send a message to learn more

11/06/2025

❄️Just over here admiring our paper snowflakes❄️ LET IT SNOW ☃️

When do you set up your Christmas tree? Before Thanksgiving or after?

Drop your comment below 👇

🎄And don't forget if your already starting on your Christmas list we have some great sunglasses😎 for a gift!🎄

Paula Hanson-Strait with Strait Up Signs and Design did a great job with our window tint for the office, now you can en...
10/10/2025

Paula Hanson-Strait with Strait Up Signs and Design did a great job with our window tint for the office, now you can enjoy shopping for frames without the glare and sunshine beaming through!

10/09/2025

🚨ATTENTION 🚨

We will be without power for an hour mid morning today. If you are trying to get through to us on the phone and can't, just try calling back later!

It's October 1 and we already have our Christmas 2025 Playlist on in the office!!🎄Debate:When do you start listening to ...
10/01/2025

It's October 1 and we already have our Christmas 2025 Playlist on in the office!!🎄

Debate:
When do you start listening to Christmas music?!

Tomorrow is October 1🎃, and although we are flying 🧹through the months, don't forget to think about your💳 flex benefits ...
09/30/2025

Tomorrow is October 1🎃, and although we are flying 🧹through the months, don't forget to think about your💳 flex benefits 💳that need to be used up before the end of the year! You may purchase glasses🤓, contacts, or even a pair of sunnies😎 that you've had your eyes 👀on! Call (712)-451-6540 to schedule an appointment before the end of the year is up! Thank you for your continued business! 🍁Happy Fall!🍁

09/22/2025

We pranked Dr Rees today and said there was a 🐭"mouse"🐭 in our office...FORTUNATELY it was only an apple computer mouse🖱! Deb normally does insurance in our office, but I think she missed her acting call!! 🤣
Happy Monday!

Rally in the Valley Parade 2025
08/09/2025

Rally in the Valley Parade 2025

Address

1423 Main Street
Rock Valley, IA
51247

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 9am - 6pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17124516540

Website

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Background

Family Eye Care in Rock Valley was established November 2016. We are a growing practice taking new patients. Dr. Rees Beaver is our Optometrist. Dr. Brian Hammer, MD also comes from Ophthalmology LTD in Sioux Falls for cataracts, lid evals, etc. We love helping our patients upgrade their frame style or offer great advice to those first time glasses wearers. Customer service is our priority, whether that be working with your insurance company or getting you in for an ER, etc. We promise our patients with the most quality eye care exam, being thorough because we care about the health of your eyes!