WATTPoultry

04/20/2026

Despite the recent logistical challenges of transportation to and through the Middle East, Brazil continues to expand its shipments above last year’s levels.

04/20/2026

The World Organisation for Animal Health reports Germany has had six new flock infections, while Spain and Poland each have two more flocks struck.

04/20/2026

Hinda Mitchell, the president and founder, Inspire, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, discuss how new dietary trends provide chicken marketers with new opportunities to connect with consumers.

Explore the intersection of protein-first eating, clean-label preferences, and GLP-1 popularity. See how chicken brands can capitalize on the growing high-protein market opportunity.

04/17/2026

With feed intake under pressure, supporting gut function and nutrient utilization can help to maintain broiler performance.

04/17/2026

Market dynamics, including the avian influenza situation, might prevent the chain from sourcing 100% cage-free eggs this year.

04/17/2026

Billy Hackett, director of the specialty product division, Arkion Life Sciences, and Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, break down why managing the outside of the barn is just as important as what happens inside when it comes to disease control.

Wild birds cause 80% of HPAI outbreaks. Explore practical biosecurity steps, bird repellent solutions, and proven methods to protect your poultry operation from disease threats.

04/16/2026

The two-tier structure can help egg producers meet varying house requirements and support natural hen behavior.

04/16/2026

Just a handful of new HPAI outbreaks involving European commercial poultry have been recorded over the past two weeks.

04/16/2026

Digitally connecting production and plant operations can improve efficiency and save money.

Real-time farm data reshapes poultry operations with instant insights. See how integrating farm and processing data improves planning, performance, and profitability.

04/15/2026

Latvian producer plans major facility expansion in Alūksne and Preiļi to complete cage-free transition, become first in the Baltics to achieve the milestone.

04/15/2026

Stop losing productivity to parasites — learn why prevention beats treatment every single time

Learn effective control strategies for external parasites in commercial poultry. Discover integrated management approaches, chemical treatments, and alternative solutions to protect flock health.

04/15/2026

The disease is endemic in commercial facilities, with lasting economic and production consequences.

Learn 6 essential facts about coccidiosis in poultry, from prevention strategies to drug resistance. Expert insights help producers protect flocks and maximize profitability.