WATTPoultry

WATTPoultry WATTPoultry is the animal agriculture resource for the global poultry, and feed industries. www.wat

WATT Global Media's poultry information channels deliver relevant and timely information to industry professionals across the entire poultry supply chain – from farm to table. Our poultry publications include, WATTPoultry USA, Poultry International, Egg Industry and Industria Avicola. Our feed information channels cover the latest developments in feed, grain markets, management strategies, nutrition and regulation. Feed International and Feed Management focus on helping manufacturers become more competitive in the world market. Pig International magazine covers nutrition, animal health issues, feed procurement, and how pork producers can be profitable in the world pork market.

The egg producer announced the new facility’s construction in December 2025.
03/30/2026

The egg producer announced the new facility’s construction in December 2025.

Big Chicken lands in Honduras with new restaurants in San Pedro Sula and La Ceiba.
03/30/2026

Big Chicken lands in Honduras with new restaurants in San Pedro Sula and La Ceiba.

Broiler production increased by 1.5%, foreign markets were recovered, and exports values increased.
03/30/2026

Broiler production increased by 1.5%, foreign markets were recovered, and exports values increased.

Argentina's broiler production reached 750 million birds in 2025. Discover export trends, regional breakdown, and consumption insights from CEPA's latest report.

Award recognizes companies driving chicken consumption during the industry’s “protein moment."
03/27/2026

Award recognizes companies driving chicken consumption during the industry’s “protein moment."

Celebrate exceptional chicken marketing creativity. The 2026 Chicken Marketer of the Year award recognizes innovation across retail, foodservice, and direct-to-consumer channels. Nominate now through May 1.

The egg industry is working with UNICEF to help bring egg powder into child nutrition programs.
03/27/2026

The egg industry is working with UNICEF to help bring egg powder into child nutrition programs.

UNICEF launches egg powder processing plant in Ethiopia to improve child nutrition. Learn how this innovative program strengthens local food production and combats malnutrition.

As the protein wars heat up, stiff competition challenges chicken’s place in consumer shopping carts.
03/27/2026

As the protein wars heat up, stiff competition challenges chicken’s place in consumer shopping carts.

Discover how chicken wins in retail 2026 despite fierce competition. Explore consumer preferences, GLP-1 trends, and dual pricing strategies for success.

Duck flocks in Indiana's Elkhart, LaGrange and Adams counties are the latest confirmed cases.
03/26/2026

Duck flocks in Indiana's Elkhart, LaGrange and Adams counties are the latest confirmed cases.

Avian flu vaccine candidate could provide DIVA capabilities, allowing producers to tell the difference between infected ...
03/26/2026

Avian flu vaccine candidate could provide DIVA capabilities, allowing producers to tell the difference between infected and vaccinated flocks.

University of Missouri researchers develop live HPAI vaccine with DIVA technology to distinguish vaccinated from infected birds, solving major poultry export barriers and reducing costs significantly.

The latest flock infections involve Jefferson County pullets and Walworth County hens.
03/26/2026

The latest flock infections involve Jefferson County pullets and Walworth County hens.

That number continues to climb with four new flock infections in Indiana.
03/26/2026

That number continues to climb with four new flock infections in Indiana.

Michigan's land-grant university built a research model over a decade ago that continues to support producers in their c...
03/25/2026

Michigan's land-grant university built a research model over a decade ago that continues to support producers in their cage-free transitions.

After dramatic price swings, the U.S. egg industry is navigating supply recovery, persistent HPAI outbreaks and shifting...
03/25/2026

After dramatic price swings, the U.S. egg industry is navigating supply recovery, persistent HPAI outbreaks and shifting demand.

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Rockford, IL
61101

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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http://www.twitter.com/wattpoultry, http://www.youtube.com/user/FeedIndustryTV, http://www.yo

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