Brian Pierce MD

Brian Pierce MD Family physician with a Direct Primary Care (DPC) practice in Maine
“A strange game. The only winning move is not to play.”

A family physician with a direct primary care practice in midcoast Maine.

Direct Primary Care is often dismissed as "concierge medicine for the wealthy." The data tells a very different story.We...
04/04/2026

Direct Primary Care is often dismissed as "concierge medicine for the wealthy." The data tells a very different story.

We recently surveyed 104 DPC physicians across 22 states. Here's what we found about access to care:

92% of DPC practices serve patients with Medicaid — paying their DPC membership fee — in states where the law allows it

85% provide some form of charity care or a sliding fee scale

69% carry panels where more than 1 in 10 patients is uninsured

74% dispense generic medications directly to patients — at lower prices than they can get elsewhere

For many physicians, DPC includes caring for patients struggling to pay for care — sometimes formally through sliding fees or quietly through donated memberships via third parties.

Confusing DPC with concierge is common but mistaken. Both give better access to primary care but concierge practices layer higher fees on top of complex insurance billing that drives up costs and prices. DPC is simpler with more affordable monthly memberships that can be paired with high deductible insurance or a health cost sharing plan.

Thank you to the New England Direct Primary Care Alliance, Direct Primary Care Alliance, and other DPC physicians who took the time to respond to this survey.

📊 Full survey results in the slides above.

Just discovered and listened to this great episode about one of theother Maine DPC pediatric practices.  Lionheart DPC i...
04/03/2026

Just discovered and listened to this great episode about one of the
other Maine DPC pediatric practices.
Lionheart DPC is way up in The County too!

Dr. Maria Rutmann of Lionheart Direct Primary Care reminds us all: “Find that roar within you. You can do this.” Her journey from Venezuela to Maine is one of courage, reinvention, and putting community first. Feeling inspired? Share your “roar” in the comments!

04/01/2026

Just stop it.

ALT TEXT: a meme with an image of an infant's face, who has a red spotty rash. The text reads:

It's Saturday night at 2AM.

A baby arrives to the ER.

He's got a rash and a fever.

Will you be there to diagnose & treat him?

No?

Then stop telling strangers on the internet not to vaccinate their children.

03/28/2026

Good analogy.

ALT TEXT: an image of a tweet by user Deborah Roseman . It reads:

Vaccine refusal is like smoking, since your "personal health choice" puts others at risk.

Actually, it's more like making your children smoke.

In a room full of other people's children.

Another tough match day for Family Medicine last week.  Even more FM training positions went unfilled, 899 this time, th...
03/22/2026

Another tough match day for Family Medicine last week. Even more FM training positions went unfilled, 899 this time, the worst of any specialty.

In the past five years, 3,400 family medicine training positions went unfilled in the match. That's more missing family docs than those of us who've stayed in primary care by switching to DPC (about 2700).

Medical students are voting with their feet.

From Bryan Carmody's Sheriff of Sodium Blog and YouTube channel:

https://thesheriffofsodium.com/2026/03/21/match-day-2026-winners-losers-edition/

https://www.youtube.com/watch?v=IFQOBeaQRbc

I need to get better at this and put a bit more time into it.  I'm pretty sure Facebook has throttled this account since...
03/08/2026

I need to get better at this and put a bit more time into it. I'm pretty sure Facebook has throttled this account since I was posting a lot of stuff about vaccines five years ago.

“We're even talking about maintenance of certification, which is what many physicians are annoyed about. We all want to ...
02/24/2026

“We're even talking about maintenance of certification, which is what many physicians are annoyed about. We all want to be lifelong learners, but should it be a condition to be able to get hospital privileges? No. Should insurers be able to require the panel to only be board-certified? I don't think so. So these are the kinds of issues that I want to focus on”

Thanks to Rebekah Bernard for the link.

CEO John Whyte talks prior authorization, vaccines, and restoring the medical group's relevance

02/15/2026
Funny but sad and true.☹️
02/14/2026

Funny but sad and true.☹️

Right? Tough call.

02/08/2026
Physicians can have a big impact on Maine laws if we call, write our legislators, participate in events or testify at Le...
02/07/2026

Physicians can have a big impact on Maine laws if we call, write our legislators, participate in events or testify at Legislature hearings.

Contact Maine Medical Association or Maine Osteopathic Association to find out how.

Address

643 Rockland Street Suite A
Rockport, ME
04856

Opening Hours

Monday 9am - 5pm
Tuesday 10am - 6:30pm
Wednesday 9am - 5pm
Thursday 7:30am - 4pm
Friday 9am - 5pm

Telephone

+12073908570

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