02/08/2026
I worked throughout the Super Bowl last year, even though the Chiefs have been my lifelong favorite team. Why? Because the business felt desperate.
Every sale felt life or death.
Every hour felt like a verdict.
Is this hour tolerable, or panic-inducing? That will depend upon sales.
This year feels different.
I’m not entirely sure why. The financial situation wasn’t catastrophic last year, and it isn’t dramatically better this year. But something has shifted.
Slowly, people are starting to get it.
They understand how important thorough testing is to actually understanding your sexual health.
They understand that science and education matter more than Instagram ads.
They’re referring friends to Shameless Care.
The review we received yesterday reflects what we’re hearing more and more. Hundreds of five-star reviews over the past year, all saying the same thing in different ways.
I’m trusting the process. If you just keep helping people…sincerely helping people…business tends to take care of itself.
I also believe that with the FDA and the Justice Department finally cracking down on bootleg GLP-1s, we’re about to see a large percentage of telehealth brands disappear. We never offered them, partly for this exact reason.
Turtle, not hare.
Happy Super Bowl.
I’ll actually be watching this year.
Robert
Shameless Care