So You Think You Want To Compete

03/20/2026

𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐢𝐬 𝐚 𝐠𝐢𝐟𝐭. 𝐀𝐦𝐧𝐞𝐬𝐢𝐚 𝐢𝐬 𝐚 𝐜𝐡𝐨𝐢𝐜𝐞.

It's funny how fast people forget where they started once the work is already done.

Lately we've seen a lot of "new" programs popping up that look strangely familiar.
Coaches claiming transformations that started in our chairs and ended on our stages.

Let's be clear:
𝐘𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐠𝐞𝐭 𝐭𝐨 𝐜𝐥𝐚𝐢𝐦 𝐭𝐡𝐞 "𝐀𝐟𝐭𝐞𝐫" 𝐢𝐟 𝐲𝐨𝐮 𝐰𝐞𝐫𝐞𝐧'𝐭 𝐭𝐡𝐞𝐫𝐞 𝐟𝐨𝐫 𝐭𝐡𝐞 "𝐁𝐞𝐟𝐨𝐫𝐞."

You didn't build the skyscraper.
You're renting a booth in the food court.

We've been doing this since before most of you were thinking about it and before a lot of you were born.

Our process is the foundation.
If you're building on our blueprint...at least have the integrity to acknowledge the architect.

We don’t need to be loud about it.
The receipts are.

03/20/2026

Every program you’ve tried asked you to become someone else to get results.

New schedule.
New foods.
New lifestyle.
New you.

And then life happened.
The kids.
Work.
Everything you can’t just “pause.”

So the plan fell apart.
Not because you failed…
Because it was never built for your life.

Most fitness plans fail because they force you to choose:
Your goals
or
your reality

That’s the problem.

After 30 years and hundreds of transformations, here’s what I’ve learned:
The plan has to fit your life.
Not your life fit the plan.

We don’t interrupt your life to get results.

We integrate into it.

Because when your plan respects your:
✅ Health
✅ Food preferences
✅ Schedule

You actually follow it.

And if you follow it…
It works.
Not for 30 days.
For good.

If you’ve been stuck starting over…
You don’t need more discipline.
You need a system that finally works with you.

👉 Comment REBUILD and I’ll send you how we structure this

03/17/2026

Today’s episode…

Tried a new gym.

📍 Alpha Gym

First impression:
Old school feel.
Heavy equipment.
Lots of plate-loaded machines.

The Titan machines here are interesting…
the resistance curve feels different than most commercial gym equipment.

Chest workout today ended up being:
Titan Incline Press
Titan Wide Press
Vertical Chest Press
Dumbbell Flat Press
Preacher Curls

One of those workouts where half the time you're just figuring out the machines.

By the end of the session I said
“Yeah… I need to get some more workouts here.”

So looks like Alpha Gym is the new training headquarters.

More experiments coming.

03/13/2026

Show weekends.

One of those moments where you pause and realize how much life has changed.

When Lais first started this journey, the goal was simple.

Just see what she was capable of.

No expectations.

No idea where it would lead.

Fast forward and we’ve now coached so many transformations, traveled to shows all over the country, and built a life around helping people chase something bigger than comfort.

What people see is the stage.

What they don’t see is the work that happens long before that.

Early mornings.
Hard conversations.
Adjusting when life gets messy.

Transformation isn’t just about the body.

It’s about building a life you’re proud of.

And the best part?
We’re just getting started.

03/13/2026

03/12/2026

The Scale is Measuring F, just not the F you think.

The scale isn’t measuring fat.
It’s measuring force.

The scale only tells you how heavy you are at that moment.
It can't measure fat lost. It can't measure muscle gained. It can't measure the shift happening inside the body you're rebuilding.

Transformation isn’t about chasing a number.

It’s about changing the composition of your body and the identity of the person in it.

03/11/2026

🍑 New 4-Week Glute & Core Workshop Starts THIS Sunday:

Happy Hump Day Everyone We’re kicking off something brand new this Sunday.   For the next 4 weeks , Lais will be teaching a Brazilian-style Glute & Core Workshop designed to help women build stronger, rounder, more confident glutes. And yes… this is the same style of training