The Beautywell Project

The Beautywell Project The Beautywell Project aims to end skin-lightening practices and chemical exposures.

Individuals live in a healthy lifestyle and embrace their identity and culture.

Celebrate Earth Day with Beautywell! 🌍✨At Beautywell, we believe that true beauty is sustainable. Protecting our planet ...
04/22/2026

Celebrate Earth Day with Beautywell! 🌍✨

At Beautywell, we believe that true beauty is sustainable. Protecting our planet means embracing natural beauty and choosing products that are kind to both our bodies and the Earth. 🌿

Join us in celebrating our home today and every day. Let’s commit to a future where beauty and sustainability go hand in hand.

Children look up to their parents and learn from what they witness.When we use skin-lightening products, we are setting ...
04/14/2026

Children look up to their parents and learn from what they witness.

When we use skin-lightening products, we are setting an example to our children and reinforcing colorism from within the home. When a child witnesses her mother trying to change her skin tone , she also learns that there is something wrong with her own skin tone , which creates an intergenerational cycle of skin lightening and trauma from colorism.

Daughters often look up to their mothers, and see them as the most beautiful woman in their eyes, the same way mothers often see their daughters as the most beautiful girl. We should value ourselves the same way we value our mothers and daughters.
Set a good example for your children and stop using skin-lightening products. Embracing your natural beauty will allow your children to embrace their natural beauty. Destigmatize this topic with your children and have open conversations about the importance of embracing your skin tone and staying away from skin-lightening products.

For more information and to access our product database, visit:

thebeautywell.org/data

To solve a problem, we must first name it. For National Public Health Week, the Beautywell Project is highlighting color...
04/09/2026

To solve a problem, we must first name it. For National Public Health Week, the Beautywell Project is highlighting colorism as a critical public health and equity issue.

Colorism—a term coined by Alice Walker—is the systemic preference for lighter skin over darker skin. This discrimination is rooted in racism and impacts how individuals are viewed and valued in society. From unfair school suspension rates to the pressures of a multi-billion-dollar skin-lightening industry, colorism affects the mental and physical well-being of our global community.

The Facts:
• Colorism is a global issue practiced within both white power structures and POC communities.
• Historical practices like the “paper bag test” and “Blue Vein clubs” created deep-seated stigmas that we are still fighting today.
• Your skin is beautiful, valuable, and powerful. It makes you who you are.

At Beautywell, we lead international efforts to end skin-lightening and celebrate beauty in all shades. Don’t let colorism divide us.

Learn more and find educational materials at thebeautywell.org.

Stop the Mix, Start the Conversation. 🛑✨It’s a common myth that mixing skin-lightening creams makes them “safer” or “fas...
04/02/2026

Stop the Mix, Start the Conversation. 🛑✨

It’s a common myth that mixing skin-lightening creams makes them “safer” or “faster.” In reality, mixing products or using small amounts of multiple products is still incredibly dangerous for your health.

We must talk to our friends and family about these dangers. Beyond the physical risks, these products promote colorism and can lead the children in our lives to dislike their own natural skin color.

Be the role model your children deserve. Let’s embrace our natural beauty and build a future where every shade is celebrated.

Visit our Knowledge Hub to learn more about product safety: đź”— thebeautywell.org/data

03/30/2026

Hiring: The Beautywell Project is looking for a Communications & Development Manager to amplify our mission by challenging colorism, exposing the health risks of skin-lightening products, and empowering communities.

This role will lead communications for our upcoming documentary, manage digital storytelling, and grow the funding needed to expand our impact.

📍Hybrid (St. Paul, MN)

⏱️Part-time (25-30 hours/week)

đź’˛$30-$32/hour + 3 weeks PTO

If you’re passionate about public health, storytelling, and social justice, we would love to hear from you!

đź“§Apply: beautywell@thebeautywell.org

03/25/2026

On the Beauty-Wellness Talk, we are joined by Lynn Thomas, University of Washington historian and author of “Beneath the Surface: A Transnational History of Skin Lightening.” Together, we dive into the colonial roots of colorism in South Africa and how historical hierarchies continue to influence beauty standards and opportunities today.

In this episode, we discuss:

The dangerous presence of mercury and hydroquinone in unregulated products.

How misleading labeling and social media amplify the pressure to lighten skin.

The gap between government regulation and real-world enforcement.

The urgent need for community empowerment to celebrate natural skin tones. 🌿

Let’s dismantle these toxic beauty standards together. ✊🏾✊🏿

🎧 Listen to the full episode: Search for "Beauty-Wellness Talk" on all major podcast platforms. Here is the link:

https://thebeautywell.org/podcast/episode/interview-with-dr-lynn-m-thomas-the-history-of-skin-lightening-practice-in-south-africa/

03/20/2026

At the Beautywell Project, we take pride in celebrating the diverse cultures and traditions that make our community so vibrant. To all our friends and neighbors celebrating today, Eid Mubarak! 🌙✨ We wish you a day of peace, joy, and health.

03/17/2026

Hiring: Program Manager (30 hrs/week) 📢

Are you passionate about public health, health equity, and community leadership? The Beautywell Project is looking for a Program Manager to lead our high-impact initiatives!

In this role, you will drive change across several key areas:

âś… Youth Leadership: Managing social media ambassadors and digital advocacy.

âś… Community Training: Certifying salon professionals as health advocates.

âś… Media Partnerships: Working with ethnic media to spread vital health information.

âś… Systemic Change: Organizing our 2027 Stakeholder Conference.

The Details:

đź’° Pay: $29 per hour

⏰ Schedule: Part-time (30 hours/week)

📍 Location: Hybrid (St. Paul, MN)

🌴 Benefits: 3 weeks of Paid Time Off (PTO)

Ready to make an impact? đź”— View the full description: [thebeautywell.org/jobs/program-manager] đź“§

Apply today: Send your resume to beautywell@thebeautywell.org

Join us in driving policy and systems change to build a healthier, more equitable future! 💚✨

03/17/2026

Jam Lorenzo joins the Beauty-Wellness Talk to discuss the impacts of colorism, skin-lightening practices, and chemical exposure in the Philippines.

Jam is the Deputy Executive Director and Head of Policy Development and Research at BAN Toxics, a Philippines-based organization focused on addressing chemical-related issues, including mercury in skin-lightening products. They conduct research, market monitoring, and educational programs to raise awareness and advocate for safer alternatives.

Jam joined us on our podcast, the Beauty-Wellness Talk, to discuss how colorism and skin-lightening are affecting chemical exposure and pollution in the Philippines, where mercury-added products are the second-largest source of mercury pollution.

To listen to the full episode, find the “Beauty-Wellness Talk” on all major podcast streaming platforms. The link is in our bio.

Skin lightening products don’t just harm you—they harm the ones you love. When these products are in your home, the risk...
03/12/2026

Skin lightening products don’t just harm you—they harm the ones you love. When these products are in your home, the risk spreads to your entire family:

• Through the Air: Mercury vapors can be inhaled by everyone in the household. 

• Through Touch: A child can be exposed simply by touching their mother’s skin. 

• Through Food: Storing products in the fridge can contaminate food shared by the family. 

• To the Youngest: Using these products while pregnant or breastfeeding directly exposes babies to toxic mercury. 

Mercury exposure is serious and can lead to permanent brain, vision, and hearing damage in children. 

Keep your household safe from toxic chemicals. Say no to skin-lightening products.
Learn more at our Knowledge Hub: TheBeautyWell.org/Data 

Mercury is a toxic chemical often added to cosmetic products due to its skin-lightening effects. Mercury lightens the sk...
03/11/2026

Mercury is a toxic chemical often added to cosmetic products due to its skin-lightening effects. Mercury lightens the skin by reducing melanin production; nevertheless, this process is highly toxic and linked to an array of severe health impacts, including kidney damage, neurological damage, anxiety, depression, psychosis, skin rashes, scars, and discoloration. Children exposed to mercury can also be impacted with brain, vision, and hearing damage.
Identifying whether a product contains mercury can be tricky because some products that have mercury don’t have ingredient labels or intentionally omit mercury from the ingredient list. Nevertheless, there are key indicators you can watch out for:

Be wary of any lightening, brightening, tone-evening, and spot-reducing products.
Watch out for mercury (in any of its forms) in the ingredient list, such as mercurous chloride, calomel, mercuric, or mercurio.
If the ingredient list is not included on the product, the lack of transparency means there may be dangerous ingredients in the product.
If the product states to avoid contact with silver, gold, rubber, aluminum, and jewelry, chances are mercury has been added.

If you have a product you suspect contains mercury, don’t throw it in the trash. This product is considered hazardous waste and should be discarded at your local household hazardous waste site at no cost.

Where to Dispose Safely:
Bloomington: 1400 W 96th St
Brooklyn Park: 8100 Jefferson Hwy
St. Paul: 5 Empire Dr (Bay West)
Minneapolis Residents: While there isn’t a permanent site in the city, Hennepin County hosts local collection events in Minneapolis neighborhoods throughout the year. Visit hennepin.us/collectionevents for the schedule.

For more information about safety from chemical exposure, visit thebeautywell.org/data

Research has shown that racism and colorism are sources of traumatic stress. Skin-tone discrimination can elicit traumat...
03/06/2026

Research has shown that racism and colorism are sources of traumatic stress. Skin-tone discrimination can elicit traumatic stress reactions. Colorism acts as a chronic stressor that can cause psychological symptoms parallel to PTSD. Researchers refer to this as “skin-tone trauma.”

The psychological distress caused by skin-tone discrimination and systemic colorism starts a chain reaction of negative health outcomes:

Poor physical and mental health outcomes → Mental health impacts physical health and vice versa.

Internalization of colorist ideas → Poor self-esteem and poor self-worth.

Skin lightening → Exposure to toxic chemicals that lead to a wave of severe negative health outcomes, further harming physical and mental health as well as self-worth.

If you, or someone you know, is struggling with their mental health, especially due to racism and/or colorism, contact a licensed mental health professional. Your mental health matters just as much as your physical health.

Address

1821 University Avenue W Suite 464-28
Saint Paul, MN
55104

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