Pinnacle Funeral Service

09/23/2025

Rollings Funeral Service and Pinnacle Funeral Service, two of the nation’s leading private funeral home operators, have formed a strategic partnership with Precoa and National Guardian Life Insurance Company to expand preneed programs and better serve families across their nationwide network.

The partnership with Precoa and NGL reflects a shared commitment to advance proactive planning by improving customer service and growing market share. With Precoa’s nationally recognized sales and marketing expertise and NGL’s long-standing reputation for trusted insurance solutions, Rollings and Pinnacle will give their affiliated funeral homes the tools, training, and support needed to reach more families with meaningful preplanning options.

“NGL stands apart in our industry because they are focused solely on providing high-quality preneed products for partners,” said Greg Rollings, Founder and Chairman of Rollings and Pinnacle. “That alignment, along with Precoa’s proven approach, makes this partnership a great fit for our mission to deliver more peace of mind to families.”

Chris Hamiel, VP of Operations, added: “This is a natural next step as we continue to invest in our operations and strengthen our ability to serve communities nationwide. Precoa’s model and NGL’s focus are exactly what we were looking for to support long-term preneed growth.”

The rollout began in early September 2025 across Rollings and Pinnacle locations, with further expansion planned in 2026.

Together, the four organizations are setting a new standard for preneed excellence—helping more families plan ahead, find peace of mind, and ensure their wishes are honored.

Rollings and Pinnacle are two of the fastest growing private funeral home operators in the nation. Combined they serve approximately 15,000 families annually from 95 locations throughout the United States and continue to grow through both operational initiatives and acquisitions. For information on how your firm could join Rollings and Pinnacle, please contact Tony Ku***ng, President and Head of Acquisitions, tony@pinnaclefunerals.com.

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Pinnacle Funeral Service is a funeral home acquisition and management firm located in Norcross, GA.

09/09/2025

We are proud to congratulate Schramka Funeral Homes on being named a Pursuit of Excellence Award Winner by the National Funeral Directors Association (NFDA). This honor is reserved for funeral homes that go above and beyond in serving families, supporting their communities, and upholding the highest standards of professionalism and ethics. A well-deserved recognition for their dedication and compassion.

12/25/2024

Wishing you a joyful and peaceful holiday season from all of us at Pinnacle Funeral Service. As we reflect on the year, we are grateful for the trust and support of our clients, partners, and community. May this season bring you happiness, good health, and memorable moments with those you hold dear.

We look forward to continuing our work together in the year ahead.

Happy Holidays and best wishes for the New Year!

11/28/2024

This Thanksgiving, we want to take a moment to express our heartfelt gratitude to the families we serve and the communities we call home. We understand that this holiday can be a challenging time for those who have lost a loved one, and our thoughts are with you.

As you gather with family and friends, may you find comfort in cherished memories, peace in the love that surrounds you, and hope in the days ahead.

11/11/2024

On this Veteran’s Day, we pause to express our profound gratitude to all who have served in the United States Armed Forces. Their dedication and courage have protected our freedoms and strengthened our communities in countless ways. Today, we also extend our thanks to the families and loved ones who support them, and to our community for honoring their sacrifices.

Thank you to all veterans and active-duty military members—your commitment inspires us all.

06/25/2024

Congratulations to Megan Smith, Funeral Director at our McFarland Funeral Chapel location, for being selected as part of the National Funeral Directors Association 24-25 National Emerging Leadership program! Megan's inclusion in this class is a testament to her professionalism and dedication to the industry.

A grand slam for the Milwaukee Brewers last night and a grand slam for our 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐄𝐦𝐞𝐫𝐠𝐢𝐧𝐠 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 (NELP) participants! ⚾🌟

It was an excellent start to a program geared towards developing transformational leaders in the funeral profession. 🚀💼

Safe travels NELPers! ✈️🚗👋

See who's in the 2024-2025 class: https://hubs.ly/Q02Dfyqz0

Thank you to our sponsors NorthStar Memorial Group and Funeral Service Foundation

05/27/2024

Remembering the fallen and acknowledging the sacrifice and the love of our country and its ideals.

03/15/2024

“A lot of things in life come down to people" - Read the latest FuneralVision.com article that features our very own President, Tony Ku***ng, as he talks about his interesting career path that led him to take the helm at Pinnacle Funeral Service.

Tony Ku***ng sensed on a gut level that there were incredible opportunities in funeral service just there for the taking.

03/11/2024

Today, on National Funeral Director and Mortician Recognition Day, we extend our deepest gratitude to the compassionate team members at Pinnacle Funeral Service who dedicate their lives to guiding families through some of their most difficult moments. Their unwavering commitment to providing comfort, dignity, and respect to those in grief is nothing short of admirable. Thank you for serving your communities with compassion and care.

12/31/2023

As we step into 2024, Pinnacle Funeral Service extends heartfelt wishes to you and your loved ones. 2023 has been a year of transformation and growth for us, and we are excited to carry that momentum into the future. Here's to new beginnings and making a positive impact within our communities.

11/23/2023

In the spirit of Thanksgiving, we extend our heartfelt appreciation to each and every one of you. 🧡 Your trust fuels our commitment to delivering excellence. May your day be filled with warmth, laughter, and the company of those who matter most.

07/04/2023

As we gather together to celebrate the land of the free and the home of the brave, let's honor the sacrifices of those who fought for our independence and cherish the values that make our nation great: liberty, equality, and justice for all. ❤️🤍💙