Mirage Optics and Eyewear

03/24/2026

It’s happening… and you’re invited 🎉

Come celebrate the GRAND RE-OPENING of Mirage with us on April 1st!

✨ Ribbon cutting | 10am
🕶 Theo trunk show | 10am-5pm
🍪 Sweet treats & drinks
🎁 Goodie bags for the first 20 guests

Bring a friend, come sip + shop, and help us celebrate this exciting new chapter!

📩 message us to RSVP!

03/23/2026

Voting is open! Support your favorite small businesses, they will really appreciate it!

Voting for Best of the Willamette Valley presented by Advantage Heating, A/C, & Electrical is open through Friday, April 3. Support can be shown with a daily vote at votebowv.com!

Share this post on your feed to remind customers and friends to vote each day!

03/23/2026

Pupillary distance is the measurement between your pupils. 📏

This number determines where the optical center of your lenses should sit. When PD is measured incorrectly, your eyes constantly work to compensate, leading to eye strain, headaches, and fatigue.

We measure your PD with precision tools during every fitting because accuracy here is non-negotiable.

Even being off by two millimeters can significantly impact your visual comfort and clarity throughout the day. 👀

03/21/2026

Shoutout to the client who said our frame selection made them feel like a kid in a candy store, except way more sophisticated and European. 🤩

That's exactly the vibe we're going for! High-end, exclusive, and honestly just really fun to explore.

No appointment needed, just drop by downtown Salem and treat yourself to some boutique browsing.

Your face deserves options. 👓

03/20/2026

Spring is around the corner, and so is a fresh perspective. 🌿

This is the perfect season to refresh your eyewear. New frames mean new confidence, clearer vision, and compliments everywhere you go.

Our spring-ready collections bring bold color, sleek minimalism, and everything in between.

Come see what catches your eye. 🙌

03/20/2026

👓 Quick reminder!

Voting for Best of the Willamette Valley is happening now and we’re nominated for Best Eyewear Shop again!

Winning the last two years meant so much to us. With your help we might just make it three in a row. 🏆🏆🏆

You can vote once per day until April 3rd.

Vote here:
https://www.votebowv.com

-Click link
-Scroll to shopping category
-Click eyewear shop
-Select Mirage Optics and Eyewear

We appreciate every single vote!💕

03/18/2026

Here is your daily reminder to vote!!

Voting for Best of the Willamette Valley presented by Advantage Heating, A/C, & Electrical is open through Friday, April 3. Support can be shown with a daily vote at votebowv.com!

Share this post on your feed to remind customers and friends to vote each day!

03/18/2026

As we spring forward with daylight saving time, your eyes are processing more light at different times of day. 🌅

This shift affects how your pupils adjust and can temporarily impact your vision comfort.

Proper lens treatments help your eyes adapt more smoothly to these seasonal light changes.

It's one of those subtle factors that makes a real difference in how you feel throughout the day. 🥸

03/17/2026

🏆 Voting is officially OPEN!

We’re honored to be nominated again for Best Eyewear Shop in Best of the Willamette Valley.

Thanks to this amazing community we won in 2024 & 2025, and we would love to make it 3 years in a row!

If you’ve loved your experience with us, we’d be so grateful for your vote.

✔ Vote once per day
✔ Voting ends April 3

Vote here:
https://www.votebowv.com

-Click the link
-Scroll to shopping category
-Then eyewear shop
-Select Mirage Optics and Eyewear

Thank you for supporting local businesses ❤️

03/16/2026

As the days get longer, it's time to refresh your eyewear wardrobe. 👓

Swap heavy winter frames for lighter styles that complement the brighter season ahead.

Visit our boutique to explore spring-ready collections from Theo and Anne et Valentin.

Fresh perspective starts with fresh frames. 🙌

03/14/2026

No appointment needed. Just curiosity. 👀

Browse our curated European collections, ask questions, try on frames, and leave when you're ready. We're here to guide, not pressure.

03/13/2026

Your glasses should work as hard as you do. 💼

Whether you're logging screen hours, driving in shifting light, or moving between indoor and outdoor settings, our lens technology adapts to your daily demands.

Progressive lenses for seamless transitions. Blue light protection for digital fatigue. Anti-glare coatings for clarity in every condition.

We customize your lenses so your vision keeps up with your life.

Let's talk about what you need. 🙌