Mirage Optics and Eyewear

Mirage Optics and Eyewear European Eyewear Boutique

The go-to destination for cool eyewear! See Good. Look Good. Feel Good.

RSVP FOR TRUNK SHOW⏬

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12/02/2025

The December issue is here, and it’s glowing with warmth, whimsy, and a touch of twinkle. ✨

This month’s cover feature welcomes you into the Wilsons’ cozy Illahe haven, where dog hair is décor, corkscrews are tools, and early holiday lights set the mood. 🤩

It’s a reminder that the best kind of luxury is comfort.

📸 Brandy Wakem Photo Co.

Your face called. It wants frames that actually deserve it. 📞Stop settling for ordinary when extraordinary is waiting in...
12/01/2025

Your face called. It wants frames that actually deserve it. 📞

Stop settling for ordinary when extraordinary is waiting in downtown Salem.

The face shape formula: Finding frames that actually flatter you. ✨Stop guessing! Here's your personalized guide:📐 ANGUL...
11/29/2025

The face shape formula: Finding frames that actually flatter you. ✨

Stop guessing! Here's your personalized guide:

📐 ANGULAR FACE (square/rectangular)
→ Soften with rounded or oval frames
→ Avoid sharp, geometric styles

⭕ ROUND FACE
→ Add definition with rectangular or angular frames
→ Skip circular shapes that emphasize roundness

💎 HEART-SHAPED FACE
→ Balance with bottom-heavy or cat-eye styles
→ Avoid top-heavy designs

🥚 OVAL FACE
→ Lucky you-most shapes work!
→ Experiment with bold, statement pieces

Not sure which category you fall into? That's what we're here for! As the 2025 Best Eyewear Shop in the Willamette Valley, our personalized consultations take the guesswork out of frame selection.

When you hold a Dita frame, you immediately feel the difference. 👓Over 320 individual manufacturing steps. Titanium comp...
11/28/2025

When you hold a Dita frame, you immediately feel the difference. 👓

Over 320 individual manufacturing steps. Titanium components milled to microscopic tolerances. Hand-polished finishes that catch light like jewelry.

These frames represent the absolute peak of what's possible in eyewear design, where aerospace-grade materials meet artisan-level craftsmanship. For those who appreciate the details that others miss, Dita delivers an uncompromising vision of luxury.

Experience them in person at our exclusive Salem boutique!

We’ve all done it… you notice a smudge on your lenses, grab the corner of your shirt, and give them a quick wipe. 😅It se...
11/26/2025

We’ve all done it… you notice a smudge on your lenses, grab the corner of your shirt, and give them a quick wipe. 😅

It seems harmless but over time, that habit can actually cause tiny scratches that dull your lenses and make it harder to see clearly.

That’s why we love this new cleaning cloth (and the message on it 😉).

It’s a fun reminder that your T-shirt is not your glasses’ best friend!

✨ A few quick tips to keep your eyewear in top shape:

👓 Always use a microfiber cloth to clean your lenses.

💧 Use lens spray or warm water with mild soap, never household cleaners.

🚫 Avoid wiping lenses when they’re dry or dusty.

🕶️ Store glasses in a case when not in use to prevent accidental damage.

Stop by Mirage to grab one of these clever cleaning cloths and give your glasses the care they deserve!

Because when your lenses are clean and scratch-free, everything looks a little clearer. 💙"

The consultation that changes everything! 🗨️Walk in unsure of what you're looking for. Walk out with frames that feel li...
11/24/2025

The consultation that changes everything! 🗨️

Walk in unsure of what you're looking for. Walk out with frames that feel like they've always been yours.

Our in-person consultations go beyond "what do you like?"—we analyze your face shape, discuss your lifestyle demands, consider your coloring, and explore your style preferences. Then we hand-select options from our exclusive European collections that check every box.

This personalized approach is why clients travel from Corvallis, Eugene, and beyond to experience eyewear shopping done right.

No appointment necessary. Just stop by and let's begin your journey.

11/22/2025

All set up at McNary high school! Come say hi and grab some goodies🥰 I will be here 9-4

As temperatures drop and rain increases, your eyewear needs extra attention:☑️ Apply anti-fog treatment before heading o...
11/22/2025

As temperatures drop and rain increases, your eyewear needs extra attention:

☑️ Apply anti-fog treatment before heading out (prevents condensation when entering warm buildings)
☑️ Keep a microfiber cloth in your car and bag (wet lenses need gentle drying)
☑️ Check frame screws monthly (cold weather can cause loosening)
☑️ Store glasses in a hard case (prevents damage from winter coat pockets)
☑️ Schedule an adjustment check (temperature changes affect frame materials)

Stop by Mirage Optics-your 2025 Best Eyewear Shop in the Willamette Valley-for complimentary winter adjustments and anti-fog solutions!

At Mirage Optics & Eyewear, it’s just the two of us, a mother-daughter team with a shared love for helping people see an...
11/21/2025

At Mirage Optics & Eyewear, it’s just the two of us, a mother-daughter team with a shared love for helping people see and feel their best.💙

What started as a dream to bring modern, high-quality eyewear to Salem has turned into something so much more: a space where style meets care, and every pair of glasses tells a story.

From frame styling to adjustments to lens expertise when you visit Mirage, you’re truly supporting a small, family-run business that knows your name and remembers your style.

Come say hi, check out the latest designs, and let us help you find your new favorite frames.

We can’t wait to meet you! 👓✨

Less is more ✨Our minimal frames are all about clean lines, effortless style, and making a statement without saying a wo...
11/19/2025

Less is more ✨

Our minimal frames are all about clean lines, effortless style, and making a statement without saying a word. Perfect for those who love modern elegance and timeless design.

Which look is your vibe? Subtle chic or bold and playful? Tell us in the comments 👓

Things that age like fine wine:🍷 Vintage records🍷 Classic literature🍷 Quality European eyewear🍷 Your impeccable taste in...
11/17/2025

Things that age like fine wine:

🍷 Vintage records
🍷 Classic literature
🍷 Quality European eyewear
🍷 Your impeccable taste in choosing Mirage Optics

Cheers to timeless style. 🥂

Oh those are cute!!! Great Christmas gifts!!🎁
11/15/2025

Oh those are cute!!! Great Christmas gifts!!🎁

Address

330 Court St
Salem, OR
97301

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 10am - 2pm

Telephone

+15033999090

Website

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