01/16/2026
Formula *marketing* isn’t supportive—it’s strategically timed and profit-driven. They are using 70% of their budget into digital marketing!!
Postpartum moms are often targeted at their most vulnerable: exhausted, hormonal, still healing, and still learning their baby and their own body.
To be very clear: this is NOT anti-formula.�Families need it. Families choose it.�This is about advertising practices, not feeding choices.
I’m here to support families who want breastfeeding support (like this client), while also pushing back against fear-based ads that many of my clients stumble across during an already fragile season.
My client was going through a rough learning curve as so many of us go through with breastfeeding a newborn.
Breastfeeding has a learning curve. It isn’t always intuitive. Strong, informed support matters.
51+ (and counting) babies have been hospitalized across the country due to a botulism outbreak tied to ByHeart Formula.
There has been a national recall by the FDA but still ByHeart influencers ads are *still* running!!! That should concern all of us.
Many new moms who may not know about this outbreak, may still stumble across these ads.
🚨On Jan 28, moms, birth workers, and healthcare professionals are coming together to call this out and we’re trying to get Meta to take down these ads!
🚨click the link to join the rally and help protect mothers from predatory advertising 🫶
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