11/18/2025
Networking Series | Part 4: Why Networking Matters in Home Care
In home care, the strongest referrals don’t come from Google searches; they come from relationships.
People refer to agencies they know, like, and trust.
And that trust is built slowly, through consistent presence, meaningful conversations, and genuine follow-up.
Here’s why networking matters so much in the caregiving world:
➤ Referrals come from relationships, not transactions.
A connection you make today may not need your services for months—but when someone in their circle needs help, they remember the person who showed up with integrity.
➤ Trust builds over time.
Not in one chamber breakfast. Not in one mixer.
But through repeated interactions, shared values, and the belief that you genuinely care about the work you do.
➤ Small efforts compound.
Even one meaningful conversation per week can grow your reputation, expand your support system, and position your agency as the trusted local resource.
Networking doesn’t require being extroverted, just being consistent, authentic, and willing to follow up. Show up. Be real. Follow up. That’s the formula that actually works in home care.
👉 If you want help building networking systems that your agency can sustain, book a free call with me today. https://www.slusherconsulting.com/contactus