02/10/2026
Is now a good time to move to an MPP / Direct Primary Care model?
Short answer: the timing has never been better.
Healthcare costs aren’t stabilizing. Employers are still absorbing unpredictable renewals. Employees still struggle to access primary care when they actually need it. That combination is exactly why DPC is gaining traction right now.
Several shifts are happening at once:
• HSA dollars can now be used for DPC memberships
• Employers are actively exploring value-based care alternatives
• Retention and utilization data from existing DPC employer groups continues to outperform traditional access models
• Primary care access is becoming a workforce strategy, not just a medical benefit
MPP/DPC isn’t about replacing insurance. It’s about fixing the part of healthcare that drives most downstream cost and frustration — access to primary care.
When the front door works:
- employees use care earlier
- chronic conditions get managed
- ER dependence drops
- employers gain cost predictability
The real question isn’t “Is now a good time?”
It’s whether waiting another renewal cycle without a primary care strategy is the bigger risk.
If you’re evaluating options for 2026 planning, I’m happy to share what we’re seeing across employers, brokers, and implementation teams adopting the MPP/DPC approach.
