Amada Senior Care Franchise

02/13/2026

In this episode of the We Are Amada Podcast, we sit down with Correy Web of Sacramento North during the annual Amada conference for a fascinating conversation. Every partnership has a unique heartbeat, but Correy’s story is special: he’s navigating the complexities of business ownership alongside his best friend and business partner, Joel Wilson.

Together, they’ve refined a working dynamic that balances personal trust with professional excellence. Correy and Marcos take a deep dive into the massive impact an Amada owner can have on not only the seniors they serve, but on the local workforce and the Veteran community.

Key highlights from this conversation include:
-The Partnership Blueprint: What it’s really like to operate a business with your best friend.
-Strength Discovery: The process of identifying individual lanes to optimize operations.
-The Veteran Mission: Leveraging their expertise to support those who served.
-The Human Connection: Seeing the tangible "fruits of labor" when connecting with families.
-The Future of Care: From becoming Long-Term Care insurance specialists to integrating AI technology for superior client service.

Whether it’s mastering the placement process or scaling their local community impact, Correy shows how much an amazing partnership can change countless lives.

Happy listening!

Amada Senior Care
Apple: https://podcasts.apple.com/us/podcast/we-are-amada-with-marcos-moura-a-farmers/id1442934554?i=1000749662781
Spotify: https://open.spotify.com/episode/53DnwzMNoL4y6swvP7JNEf?si=9f761afd7ba543af
YouTube: https://youtu.be/hN-EDpPkJBA

02/13/2026

There are approximately 76.4M baby boomers in the United States today, and this number is expected to rise to 80.8M seniors by 2040.

Even more striking, the number of individuals aged 85+ is expected to more than double by 2040! Amada is proud to provide the best in-home care to our nation’s seniors, and we look forward to meeting the needs of this growing demographic!

02/12/2026

In this clip from Episode #38 of the We Are Amada Podcast, longtime partner, Jenny Novy, talks about the mindset and passion that she had to have as she built her Amada franchise into the hugely successful businesses it is today.

Don't miss the full episode, Jenny has some great insights into what it takes to be a successful entrepreneur of a purpose-driven business, and the realities of home care.

02/12/2026

Here's a great clip from a recent episode of the We Are Amada Podcast starring longtime Amada owner, Jenny Novy, talking about building her dream team as an entrepreneur!

Listen to the full episode here:
Apple: https://podcasts.apple.com/us/podcast/we-are-amada-with-marcos-moura-a-mission-model/id1442934554?i=1000748452972
Spotify: https://open.spotify.com/episode/3dGEVMJHwHmFAuw9sMcPlU?si=524d12a9b9104f1a
YouTube: https://youtu.be/jWG24USEyWI

02/11/2026

It's no secret that we take great pride in our fierce advocacy of our country’s Veterans. It is also why we celebrate any move the VA makes to improve the quality of care Veterans receive, especially when it also supports their independence and continuity of care.

Here is a recent announcement from the US Department of Veterans Affairs about their reimbursement increases for Veterans with complex medical conditions receiving skilled care in-home: https://www.hmpgloballearningnetwork.com/site/vht/news/va-raises-cap-home-care-veterans-complex-conditions

02/11/2026

Here’s an interesting fact: Franchise owners are getting younger. Between shorter job cycles, position insecurity, and the lower barriers of entry for franchise ownership, it’s no wonder this trend is only expected to continue. Now, the avg. age of new franchise owners is only 45 (which is down considerably from the previous ‘51’ in the early 2000’s).

Since Millennials represent a full 25% of franchise owners, it’s never too early (or late!) to take that first step toward the ownership role you have been thinking about. Let’s talk today: https://www.amadaseniorcare.com/franchise/

02/09/2026

We are proud to announce that the hard work and countless improvements we made to our franchise partner support programs and systems were recognized in a big way - by being placed at #167 on the annual Entrepreneur Magazine Franchise 500 list!

When we first appeared on the prestigious Entrepreneur Magazine Franchise 500 list, we were ranked as high as #322 for our year-over-year growth. After a year's worth of hard work, along with the improved support systems and programs, we enjoyed this gratifying jump of 155 spots. It's also how we earned our place in the:

-The Top 10% for size and growth
-The Top 20% for franchise partner support
-The Top 15% for financial strength and stability

We invested heavily in our commitment to exceptional care and pushed our proactive approach to addressing franchise partner needs with tailored solutions and resources before they were needed.

To hear directly from Entrepreneur Editor in Chief talk about the many Amada accomplishments that led to our outstanding ranking and position as a top home care company, check out this short video: https://youtu.be/XNiFbqCVp70

02/06/2026

In this episode of the We Are Amada podcast, we sit down with long time partner and owner from NorthShore, Illinois, Jenny Novy, to talk about the evolution of senior care and her many experiences with Amada! With a masters degree in gerontology and another in therapeutic recreation, Jenny provides a uniquely educated viewpoint on the industry she has contributed so much to.

We discuss:
-The start of the home care preference wave
-The reduction of resources in the aftermath of COVID
-Expenses and their steady rise
-The real Amada difference
-Combining her clinical experience with Amada’s business model
-And Jenny’s journey from aide to owner

This is the perfect episode to hear directly from an Amada owner about how she got her Amada location going, and how she went about growing into one of the biggest home care providers in the U.S. And if you’re musically inclined, make sure you stick around to the end!

Happy listening!

Amada Senior Care


Apple: https://podcasts.apple.com/us/podcast/we-are-amada-with-marcos-moura-a-mission-model/id1442934554?i=1000748452972
Spotify: https://open.spotify.com/episode/42WOb01Og8WNNCi6mqXRlG?si=d382bef27ae94d3e
YouTube: https://youtu.be/jWG24USEyWI

02/04/2026

Most owners are happier in their role than they expected (~75% according to a national survey), and financial flexibility and consistency are big reasons why.

Join the weekly Amada Business Model Webinar to learn more about our diverse revenue streams and how this variety contributes to stability and recession-resistance!

Wednesdays: https://bit.ly/49AAfiv
Thursdays: https://bit.ly/4jGbKoZ

01/30/2026

In this episode of the We Are Amada podcast, we are joined by one of Amada’s very own; Vice President of Healthcare Strategies, Heidi Maddocks! We cover a range of topics in this episode and provide some insight into the inner workings and strategies that drive Amada’s ever evolving support programs and systems.

We talk about:
-Transitioning from one franchise to another, and where Amada stands out
-Leveraging a home business background
-Why Amada’s core values made all the difference when deciding to join
-How we value and nurture partnerships
-Creating the National Healthcare Strategies Department
-Why Amada’s expertise in Long Term Care insurance & VA benefits provide an advantage

From business ownership, to leading a franchise, to building a nationally trusted brand with Amada, Heidi has a wealth of experience and expertise to share. Don’t miss out on such a great look behind the scenes with someone who joined Amada early and has kept the passion ever since.

Happy listening!

Apple: https://podcasts.apple.com/us/podcast/we-are-amada-with-marcos-moura-a-love-for/id1442934554?i=1000747409496
Spotify: https://open.spotify.com/episode/42WOb01Og8WNNCi6mqXRlG?si=ac24b994481040b5
YouTube: https://youtu.be/k0SgYDRDWSM

01/26/2026

Now offered every Wednesday and Thursday, you can get caught up on all the essential information you should know before you take your first step toward ownership with the Amada Business Model webinar!

From how Amada has evolved and grown into the industry leader it is today, to hearing about how our revenue streams work, your host and Amada CDO, Marcos Moura, covers a range of topics (as well as a dedicated Q&A)! There’s no better time than today to start walking your walk toward ownership,

Wednesday (10AM PST): https://bit.ly/49AAfiv
Thursday (2:30PM PST): https://bit.ly/4jGbKoZ

01/24/2026

In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy!

These like-minded entrepreneurs turned a close friendship into a powerful partnership under the Amada umbrella, and show no signs of slowing down. They work from the understanding that this business is about the people, and if you take good care of the people, the success will follow.

From corporate to compassion, Greg and Kevin share insights into:
-The steps taken to get their business off the ground
-Scratching the entrepreneurial ‘itch’
-How they leveraged their sales backgrounds to build necessary trust
-How they altered their approach to selling services vs. products.
-Why success takes a ‘100%’ approach, not the ‘dabble when there is time’
-Why the growing senior demographic ensures an ample customer-base for all home care businesses

Amazing partnerships like Greg and Kevin’s are rare, so if you’re considering walking the ownership road one day with a partner, this is the episode for you!

Happy listening

Apple: https://podcasts.apple.com/us/podcast/we-are-amada-with-marcos-moura-starting-from/id1442934554?i=1000746392679
Spotify: https://open.spotify.com/episode/6YvUxb3cNPTcNLinS1BJk4?si=073565d446754b45
YouTube: https://youtu.be/0KfE6S5X78A

Amada Senior Care

In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the ...