03/17/2026
We donât talk about it much, but small symbols change how people behave.
A color.
A holiday.
A shared tradition.
Today people wear green, go out more, loosen up a bit, talk to people they normally wouldnât.
Nothing structural changed overnight, but the environment did.
Psychologically, that matters more than we think.
Context shapes behavior.
Which is also a good reminder that the environments we create â at work, at home, in our relationships â are doing the same thing, whether weâre intentional about it or not.
Or⌠you just wanted an excuse to wear green and go out.
Both can be true.
Happy St. Paddyâs day! đ