Chief Psycho, San Diego, CA (2026)

12/29/2025

The phrase “burn the ships” gets thrown around every January like a personality trait.

Most people forget where it actually comes from.

Historically, it’s tied to Hernán Cortés, who ordered his ships destroyed after landing in the Americas. The point wasn’t motivation. It was constraint. No retreat meant no debate. The decision was already made.

What rarely gets mentioned is this part: Cortés didn’t burn the ships impulsively. He did it after assessing the terrain, the risks, and the internal resistance of his own crew.

That distinction matters.

Burning the ships isn’t about starting the year dramatic. It’s about removing exits after clarity is earned.

Most people try to use destruction to create commitment. It doesn’t work. It just creates chaos.

Real commitment comes from knowing:
• What the ship once protected you from
• Why it no longer serves you
• What you’re prepared to build without it

As the new year approaches, the question isn’t what should I burn? It’s what am I finally certain I won’t return to?

Burning ships isn’t about force, it’s about finality.

That’s the difference between reaction and resolve.

12/28/2025

I had a lot of fun this year and this is only but a glimpse.

So much love, deeper connections, good food, new places and more things to be grateful for.

12/22/2025

Not goals. Not resolutions. Not more motivational mindset jargon.

These are precise decisions I’m choosing to shift how everything else unfolds.

12/18/2025

“Approachable, not accessible.” Heavy on the “not.”

This has been my mantra for the last couple of years, but this year I didn’t just say it, I stood firmly in it.

My word for the year was peace. Not “peace when everything calms down.” Not “peace once I finish the list.” Peace in real time. In decisions. In boundaries. In how I spend my energy. In what I don’t explain. In what I don’t entertain.

Because being approachable means I’m warm, respectful, and human. Being accessible means I’m always available, always on, always reachable, always “sure, no problem” even when it costs me.

I’m done paying for other people’s convenience with my nervous system.

This year looked like:
• responding without rushing or reaction
• choosing alignment over urgency
• protecting my time because it’s revenue
• letting “no” be a complete sentence
• leaving things unanswered on purpose
• not negotiating with guilt or 10% people
• moving slower, on purpose, and getting more done because of it

Here’s the wild part: this is the first year I’m closing without burnout. No stress spirals. No end-of-year exhaustion cosplay. No low-grade panic about the ambiguity of the new year.

Just… steadiness.

Peace isn’t passive. It’s not a vibe. It’s a discipline and “approachable, not accessible” is one of the clearest ways I’ve learned to keep it.

If you need me, you can reach me.

If you want constant access to me, you’re going to be disappointed. Respectfully.

12/16/2025

The serious face only lasts about three seconds.

This is the in-between (my fav part): the outfit swaps, missed cues and not knowing which camera to look at while hysterically laughing mid-frame.

The work still gets done, just in a less dramatic way. 😉

12/12/2025

Control is a skill.
Self-awareness is a capacity.

Skills are trained through reinforcement.
Capacities are developed through disruption.

Most people are rewarded for appearing regulated, not for understanding their internal drivers.

So control becomes mistaken for insight, but regulation without awareness is just suppression with better optics.

Self-awareness begins when you can observe your patterns without immediately correcting them.

12/09/2025

Most people think “falling apart” means something’s wrong. In reality, it’s usually the moment your internal system stops tolerating outdated patterns. What feels like chaos is often just misalignment surfacing.

From a psychological lens:
• Your behaviors are trained to maintain old roles.
• Your identity is wired around what once kept you safe.
• Your environment expects the version of you they’re familiar with.

When you outgrow those dynamics, everything tugs back. That tension is what people mistake for breaking down.

What’s actually happening is restructuring.

Cognitive, emotional, and behavioral rewiring.

A shift in what you’ll allow, what you’ll carry, and what you’ll perform for others.

That’s why expansion feels messy — you’re disrupting norms that were never built for your next chapter.

This isn’t collapse. It’s recalibration.

12/07/2025

This year took things off me I didn’t realize I was still carrying. Patterns, instincts, reactions… all of it got stripped down and rebuilt. Snake year did what it needed to do.

I’ve been doing a lot of rewiring, not in a dramatic “new me” way, but in a “this version finally makes sense” way.

Now we’re stepping into the Year of the Horse, and the shift feels real. More momentum. More direction. More honesty about who I am and where I’m going.

I’m ready for my stallion year. 🐎

And yes — the fit is Pedro Pascal–inspired. Calm, grounded, unbothered. Exactly the energy I’m taking with me.

12/04/2025

If you’re a design ju**ie like me, y’know what time it is… Pantone time! 🎨

Cloud Dancer took the crown for 2026, and it makes perfect sense.

Whites like this aren’t just “aesthetic.” They shape how we think and feel. Colors influence cognitive load, attention, emotional tone, and even how safe or spacious a room feels. Cloud Dancer sits in that sweet spot where the mind gets quiet, the senses relax, and the environment does the heavy lifting.

When we design spaces with intention, we’re actually designing behavior. The cues in a room guide focus, signal what belongs, and set the tone for how people show up. It’s psychology dressed as interior design.

Cloud Dancer is subtle, but it’s powerful. A reminder that the spaces we walk into every day are shaping us more than we realize. ☁️

12/01/2025

Chief Psycho turns 5 this year.

Wild to think this whole thing started as JB Consulting seven years ago, when I took my first messy step into the entrepreneurial world with nothing but instinct, work ethic, and a questionable amount of optimism.

Since then, it’s been a ride:
Rebrands. Investment deals. Mergers and acquisitions.
Chasing opportunities and creating them when they didn’t exist. Learning how to step into the power and presence I bring, instead of shrinking from it.

The funny part?
The same work I used to fight to explain is now the blueprint for so many of my colleagues who are growing through the stages I lived 3–4 years ago. That’s the thing about perseverance… it quietly pays off, then suddenly everyone can see it.

I’m proud of how far I’ve come, the brand I’ve built, and the community that’s formed around this movement.

To all the psychos out there:
You’re not moving through life alone.
Keep tapping into yourself at a deeper subconscious level.
You might discover the version of you that actually runs the show.

Here’s to year 5.
Here’s to evolution.
Here’s to the chaos that makes us who we are.

11/26/2025

You walk into a room, and people feel you before they see you.

Not because you’re performing energy—because there’s nothing left between you and your presence.

🔥 You speak slower.
🔥 You take up space.
🔥 Your boundaries feel like love, not walls.
🔥 You laugh easily—especially at yourself.
🔥 You feel deeply, without apology.

That’s embodiment.
Not perfection. Not performance. Just being fully alive in your own body.

The embodied version of you doesn’t chase peace. You are peace.

You don’t seek validation. You radiate self-trust.
You don’t try to be authentic. You just are.
You don’t have to find this version of yourself.

You just have to stop abandoning it.

Chief Psycho

12/29/2025

12/28/2025

12/22/2025

12/18/2025

12/16/2025

12/12/2025

12/09/2025

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11/26/2025

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