MilkWise

MilkWise Expert lactation care-virtual or in-person, insurance-covered or self-pay. Holistic care made simple.

03/10/2026

Breastfeeding is natural but it's also a skill. If you're worried about:

🥛 Low milk supply
🥛 An over supply
🥛 Having trouble latching
🥛 Weaning
🥛 Going back to work...

Or any other number of issues, MilkWise is here to help!

We can get you connected with a lactation consultant today. And the best part is, most visits are covered under your insurance plan.

You don't have to do this alone, we're here to support you through your entire breastfeeding journey. 🤍

➡️ Click the link below to learn more and check your coverage today!

https://www.milkwise.care/milkwise-can-help

Happy IBCLC day to all of the lactation consultants in our network and beyond! Thank you for doing what you do to help m...
03/04/2026

Happy IBCLC day to all of the lactation consultants in our network and beyond!

Thank you for doing what you do to help mothers and babies everywhere thrive. We appreciate you and are so happy to support the work you do. 💖

When you’re a breastfeeding mom and your mom brain starts to develop empathy for wine barrels…They’re full. They’re tire...
11/10/2025

When you’re a breastfeeding mom and your mom brain starts to develop empathy for wine barrels…
They’re full. They’re tired. They’re fermenting emotions…

🍼 Is your baby crying or arching their back after feeding?It’s one of the most common questions we hear at MilkWise — an...
11/08/2025

🍼 Is your baby crying or arching their back after feeding?
It’s one of the most common questions we hear at MilkWise — and while it’s often related to gas or growth spurts, persistent discomfort could also signal reflux or a latch issue.

💛 Here’s our gentle reminder: You don’t have to figure it out alone.

Our team of IBCLCs supports parents statewide — helping you understand what your baby’s body is telling you, and making feeding more peaceful for both of you.

🫶 Serving all of California — your village is here.

🍼 Big News for California IBCLCs!We’re thrilled to share that MilkWise is now contracting with all IBCLCs in California!...
10/24/2025

🍼 Big News for California IBCLCs!

We’re thrilled to share that MilkWise is now contracting with all IBCLCs in California!

This expansion means we can serve more families and support more lactation consultants across the state — working harder for both moms and the professionals who care for them.

If you’re an IBCLC and want to join our growing network, fill out the Interest Form linked in our bio!

✨ Please help us spread the word — share this post in LC Facebook groups, with your colleagues, or anywhere IBCLCs connect. Together, we’re building the future of lactation care.

🍼 Mindful Breastfeeding 101 — Free ClassJoin us Sunday, October 19th at 10 a.m. Pacific Time for our next Mindful Breast...
10/11/2025

🍼 Mindful Breastfeeding 101 — Free Class
Join us Sunday, October 19th at 10 a.m. Pacific Time for our next Mindful Breastfeeding 101 class!

This free class is open to all pregnant mamas, partners, and anyone supporting a woman who’s planning to breastfeed. 💗

✨ Tag and send this post to your pregnant mama friends — or join us yourself!
Link in bio to sign up 💫

Across time and cultures, mothers have turned inward to find their own wisdom on how they feed their baby — the same ins...
10/10/2025

Across time and cultures, mothers have turned inward to find their own wisdom on how they feed their baby — the same instinct that guides a newborn to latch.

This wisdom often was honed by being held in a village of sisters, aunties, mamas, elders and beyond who passed down skills mamas have used from generation to generation.

At MilkWise, we believe in bridging ancient wisdom with modern technology and support.

Our IBCLCs are allies who can help you rediscover your natural intelligence and share skills so as a mother you can make your own choices for you and your baby attuned to your inner wise woman.

🍼 Get MilkWise with us ❤️

Photo credit and subject unknown. If you know the photographer or artist of this image, please comment below so we can appropriately tag and credit.

✨ Latch + Learn ✨Gentle guidance from our IBCLCs for happier, easier feeding.This is the first post in our new weekly se...
10/09/2025

✨ Latch + Learn ✨
Gentle guidance from our IBCLCs for happier, easier feeding.

This is the first post in our new weekly series where we share expert tips and tricks straight from our IBCLCs.

This week on Latch + Learn: Nursing Neck 🍼

Are you leaning over to feed your baby, bringing your breast to your baby, or gazing down at that adorable face the whole time you nurse? We get it—but this posture can cause serious back and shoulder strain (aka “nursing neck”).

👉 Instead, always bring your baby to you, not the other way around.
🪶 If you’re using a breastfeeding pillow, place it right under your breast, and add a bed pillow beneath it if needed for extra lift.
💪 Take regular breaks to roll your neck and shoulders.
🧘‍♀️ Try yoga poses that open your chest and strengthen your upper back—like cat-cow, cobra, or bow pose.
😴 Switch up positions: try the laid-back breastfeeding hold or side-lying hold for relief.

These small shifts can make a big difference in your comfort and your breastfeeding journey.

For more gentle guidance, check out The First Time Mom’s Breastfeeding Handbook by Chrisie Rosenthal, IBCLC, or book a 1:1 consultation at www.milkwise.care. 💗

Honest. Raw. Unfiltered. The new Mother Vérité statue in London, commissioned by Chelsea Hirschhorn, founder of Frida, a...
10/08/2025

Honest. Raw. Unfiltered.

The new Mother Vérité statue in London, commissioned by Chelsea Hirschhorn, founder of Frida, and sculpted by Rayvenn Shaleigha D’Clark, is a stunning tribute to the real postpartum experience.

Standing seven feet tall, she cradles her newborn — breasts engorged, belly still swollen, clothed only in disposable postpartum underwear. It’s a powerful reminder of what the fourth trimester actually looks and feels like — tender, messy, sacred, and rarely seen.

After debuting outside the Lindo Wing, she’ll move to Portman Square for Frieze, then Art Basel in Miami, before returning to London for good. Because it’s about time the world saw motherhood as it really is.

What do you think of it? Comment below 👇

10/08/2025

💙 Your village is here, mama.

At MilkWise, we offer expert lactation care covered by insurance — because every mom deserves real, compassionate support.

If you’re in California and have Aetna or UnitedHealthcare, we’ve got you covered — prenatal and postpartum. We also offer self-pay and are adding new insurers as we speak.

Our holistic-minded IBCLCs care for the whole mother and baby — body, mind, and heart.

✨ Schedule your first session today — your village starts here.

10/07/2025

✨ Hey mama, you don’t have to do this alone. ✨
Whether you’re pregnant and want to make a breastfeeding plan 🤰 or you’re already postpartum with your baby and need help with latch, supply, or pumping, or anything in between, you can connect with a real lactation consultant in minutes — virtually or in person! 💻🤱

If you live in California and have Aetna, UHC, or other major insurance, your sessions may be 100% covered.

MilkWise was founded by a mom, for moms — because every mother deserves a village that truly supports her. 💗

👉 Sign up today at www.milkwise.care or hit the link in bio to get started!

Big news at Milkwise 💛We’re thrilled to welcome Chrisie Rosenthal, BS, IBCLC, into her new role as our VP of Operations!...
09/11/2025

Big news at Milkwise 💛

We’re thrilled to welcome Chrisie Rosenthal, BS, IBCLC, into her new role as our VP of Operations!

Chrisie brings 15 years of experience supporting parents through every stage of their feeding journey and has served in national leadership roles expanding access to lactation care. She is also the author of two best-selling breastfeeding books:

Lactivate! A User’s Guide to Breastfeeding

The First-Time Mom’s Breastfeeding Handbook: A Step-by-Step Guide from First Latch to Weaning

Both books are regularly featured in lactation programs across the country and loved by breastfeeding parents. They offer evidence-based, inclusive, easy-to-access guidance with helpful illustrations, and are available on Amazon and at booksellers nationwide.

Chrisie is also the founder of , where she provides virtual lactation consultations and classes for families everywhere. With her experience and expertise, she’s passionate about making breastfeeding support accessible, compassionate, and tailored to each family.

✨ Stay tuned — Chrisie will also be leading new classes and webinars for both IBCLCs and moms in the months ahead!

Drop a 💛 in the comments to help us welcome Chrisie to her new role!

👉 Learn more about our team at milkwise.care

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5030 Camino De La Siesta
San Diego, CA
92108

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