Ethos Plastic Surgery

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Ethos Plastic Surgery

Thank you! Welcome to Ethos Plastic Surgery, a high-tough, boutique cosmetic surgery practice in the heart of San Francisco.

High-touch, boutique cosmetic surgery practice located in the heart of San Francisco

For more information or questions, please contact our instagram . Our philosophy is to create an experience and expression of soft, gentle beauty - through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic plastic surgeon with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail. Dr. Ginger Xu, the founder of Ethos Plastic Surgery, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. Dr. Xu's educational background includes:

- Stanford University, B.S. 2004
- NYU School of Medicine, M.D. 2008
- UCSF Medical Center, Plastic and Reconstructive Surgery Residency 2015
- Harvard BIDCM, Aesthetic Plastic Surgery Fellowship 2016
- Board Certified by the American Board of Plastic Surgery 2017

11/25/2025

Why would someone considering breast implants choose the subfascial approach over the traditional under-the-muscle technique?

It all comes down to personal preference!

Whether they have a highly active lifestyle or would prefer not to alter their anatomy with an under-the-muscle implant, the subfascial approach is the perfect option for patients who would like to continue using their pectoral muscles as normal post-op. 🤍

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

11/24/2025

“Do you need to cut the chest muscle to insert subfascial breast implants?”

The subfascial approach for breast implants does NOT require Dr. Xu to cut the chest muscle, which means that the post-surgical recovery period will be much faster (and easier!) than if you were to choose the submuscular approach.

Subfascial implants are worthwhile for anyone who values a speedy recovery process and wants to:

🤍 Feel more like themselves within days, not weeks.
🤍 Get back into the gym quickly.
🤍 Preserve their pectoral muscle’s natural anatomy and maintain its optimal function post-recovery.

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

11/19/2025

Our lovely patient generously shares her transformative journey with Ethos Plastic Surgery🤍

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124
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EthosPlasticSurgery

11/11/2025

Exploring subfascial breast augmentation with Dr. Xu. ✨

“Subfascial breast augmentation” is a relatively new term in the world of breast implants.

It refers to a variation of an over-the-muscle plane of placement that involves carefully placing an implant beneath the fascia located over the chest muscle.

Join Dr. Xu as she explains some differences between under-the-muscle and over-the-muscle placement in her latest reel!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

11/05/2025

A natural, teardrop shaped breast is exactly what this patient envisioned, and also Dr. Xu’s signature breast augmentation style. ✨

Dr. Xu believes your implants should look and feel like they’ve always been a part of you, and her results are soft, feminine, and beautifully balanced, helping to bring harmony to your natural frame.

During your consultation, Dr. Xu will help you select implants that complement your body and reflect your aesthetic goals, providing you with all the guidance and support you need to achieve your dream figure. 🤍

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

10/30/2025

The results are in! The best breast implant is…

The one that makes you feel the most like yourself. ✨

After cutting into different breast implants to compare how they reform, Dr. Xu found that they were all incredibly similar.

So which implants will be the best ones for you?

Whether you’re looking for a firm, lifted appearance or a soft, natural shape, Dr. Xu will help you find your perfect match based on your unique body and goals. 🤍

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

10/30/2025

Let’s take a closer look, shall we?

In this clip, we’re zooming in on three different breast implants to see how they behave after Dr. Xu cuts into them!

Which implants is she putting to the test?

🤍 Motiva, the newest implants offered at Ethos Plastic Surgery.
🤍 Sientra, a trusted favorite with excellent data.
🤍 Mentor, a longstanding company known for longevity and high-quality products.

See how they compare when you check out the reel above. ✨

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

10/26/2025

We have to be honest… We’ve ALWAYS wanted to try this!

In her newest video, Dr. Xu puts three different breast implants (from the popular companies: Motiva, Sientra & Mentor) to the test as she cuts into them to show us how they would behave if their shells were to tear.

These silicone “gummy bear” implants are form-stable, meaning they are designed to maintain their shape even if they rupture.

Which one do you think will hold up the best?

See how they compare when you watch the reel above! ✨

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

10/16/2025

Want a 360° approach to full-body rejuvenation? We’ve got you ✨

Body contouring requires patience, attention to detail, and a great deal of care.

Yes, mini tummy tucks help flatten the front of the abdomen; however, by sculpting and contouring this lovely patient’s ENTIRE torso, Dr. Xu created harmonious results that rejuvenated her curves from every angle. 🤍

At Ethos, you can trust that Dr. Xu will curate a personalized, well-rounded experience that will drive stunning results. Check out this clip from Dr. Xu to learn more!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at: (415) 504-1124

10/15/2025

True or False: After having submental liposuction, you can return to performing your regular daily activities in just one week.

TRUE!

Dr. Xu performs submental liposuction to target stubborn fat beneath the chin and create a more defined, sculpted profile.

In addition to leaving patients feeling more confident than ever, the procedure takes less than an hour to perform and has an easy, manageable recovery process. 🤍

Although your results will continue to refine over 3-6 months, you’ll start seeing the changes right away, and you can go out, exercise, and enjoy your daily routine in no time!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

10/10/2025

Dreaming about your before & after moment? Let’s make it a reality together! ✨

No matter which procedure you’re considering, your 1-1 consultation with Dr. Xu will be a fully tailored experience designed to equip you with everything you’ll need to know before making your final decision.

🤍 The steps involved in your chosen procedure
🤍 Potential risks and side effects
🤍 What can be expected before, during, and after surgery

… and more!

Get your questions ready, and prepare to experience the comfort, confidentiality, and confidence Dr. Xu and Ethos Plastic Surgery are proud to provide.

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

Address

490 Post Street, Suite 1701
San Francisco, CA
94012

Telephone

+14155064300

Website

https://www.gingerxumd.com/

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