Ethos Plastic Surgery

Ethos Plastic Surgery Thank you! Welcome to Ethos Plastic Surgery, a high-tough, boutique cosmetic surgery practice in the heart of San Francisco.

High-touch, boutique cosmetic surgery practice located in the heart of San Francisco

For more information or questions, please contact our instagram . Our philosophy is to create an experience and expression of soft, gentle beauty - through a soft touch, a gentle approach, and a beauty that radiates from the inside out. Come experience unparalleled care from a Harvard-trained aesthetic plastic surgeon with gifted hands, a sincere devotion to patients, and an eye for elegant, natural results. Our signature Bay Area look features a unique blend of sophistication and refinement that is seen in every detail. Dr. Ginger Xu, the founder of Ethos Plastic Surgery, completed her education and training at the top institutions in the country. In addition to her stellar academic background, she is a perfectionist with technical finesse, a keen eye for aesthetics, and a genuine warmth for her patients. Dr. Xu's educational background includes:

- Stanford University, B.S. 2004
- NYU School of Medicine, M.D. 2008
- UCSF Medical Center, Plastic and Reconstructive Surgery Residency 2015
- Harvard BIDCM, Aesthetic Plastic Surgery Fellowship 2016
- Board Certified by the American Board of Plastic Surgery 2017

01/13/2026

Who is the ideal candidate for submental lipo?

In this video, Dr. Xu explains that the ideal candidate has pinchable fat under the chin with minimal to no loose skin. Submental liposuction targets stubborn fullness along the chin and neck to sculpt a more defined jawline and enhance the neck’s natural contours. ✨

To schedule a consultation with Dr. Xu or for more information, please DM or call our office at (415) 504-1124.

01/05/2026

Guys want to look and feel good, too. ✨

Plastic surgery isn’t just for women… These procedures can help transform anyone’s confidence, and many men have experienced the benefits of facial rejuvenation and body contouring procedures!

Learn more about the most popular procedures among men when you check out Dr. Xu’s latest video above. 🤍

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

01/05/2026

One of the most common misconceptions about plastic surgery is..

That it will leave every patient with exaggerated or “fake-looking” results.

By offering smaller breast implants, supported facelifts, and subtle body contouring, Dr. Xu’s aesthetic vision places natural-looking results at the center of every procedure, because everyone deserves to feel beautiful, comfortable, and confident post-op. 🤍

No matter your goal, Dr. Xu will work with you to ensure you achieve your perfect look!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

12/29/2025

One of the most common misconceptions about plastic surgery is…

…That it will leave every patient with exaggerated or “fake-looking” results.

By offering smaller breast implants, supported facelifts, and subtle body contouring, Dr. Xu’s aesthetic vision places natural-looking results at the center of every procedure, because everyone deserves to feel beautiful, comfortable, and confident post-op. 🤍

No matter your goal, Dr. Xu will work with you to ensure you achieve your perfect look!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

12/23/2025

Question: will the results look just as natural with subfascial placement?

Tune into Dr. Xu’s newest reel, where she dives into what makes an Ethos Plastic Surgery patient the best candidate for subfascial implants.

Want to find out if this approach is right for you? Schedule your consultation today!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

12/18/2025

So you’re curious about subfascial breast augmentation…

Here’s what makes the subfascial method different from other approaches:

Instead of being placed beneath the muscle or under the breast tissue, subfascial implants are positioned just under the layer of fascia located over the chest muscle, creating enhanced yet natural-looking results.

The subfascial method might not be the best fit for every patient… But for the right candidates, it’s nothing short of perfect! ✨

Tune into Dr. Xu’s newest reel, where she dives into what makes an Ethos Plastic Surgery patient the best candidate for subfascial implants.

Want to find out if this approach is right for you? Schedule your consultation today!

*To schedule a consultation with Dr. Xu or for more information, please call our office at (415) 504-1124

12/17/2025

“Are there any downsides to the subfascial method for breast implants?”

While there are plenty of benefits to choosing subfascial implants, there are 2 essential things you should know if you’re considering this method for your breast augmentation procedure:

- This method offers less soft tissue coverage in the upper pole (the upper part of the breast tissue), creating a less natural-looking appearance when combined with larger implants or in patients who are very thin

- There is slightly less protection against capsular contracture, or the formation of constrictive breast tissue around the implant, which can lead to pain or distortion of the implant over time

Learn more when you check out Dr. Xu’s latest reel or schedule your Ethos Plastic Surgery consultation today!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

12/12/2025

Q&A: What does the recovery process for subfascial breast implants look like?

Unlike submuscular techniques, the subfascial approach to breast implants offers a fast and easy recovery process.

Post-op, you can expect to experience less soreness and inflammation which means a faster return to exercise and working out!

The best part? You’ll begin to bounce back within days of your surgery and start feeling like yourself again in no time. 🤍

*To schedule a consultation with Dr. Xu or for more information, please call our office at (415) 504-1124

12/09/2025

Does the subfascial approach provide the same soft tissue coverage as under-the-muscle implants?

The subfascial approach for breast implants offers less soft tissue coverage at the upper pole (or the upper portion of the breast), which is why patient and implant selection are such important factors when considering this technique.

Want to find out if this approach is suitable for you? Schedule a consultation with Dr. Xu today to discuss your aesthetic goals!

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

12/01/2025

“Animation deformity” refers to the visible movement of a breast implant when the chest muscles are flexed.

Due to their placement over the muscle, subfascial implants have zero risk of animation deformity compared to under-the-muscle implants, as this issue only occurs when implants are placed under the muscle.

Tune in to this reel from Dr. Xu to learn more! 🤍

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

11/25/2025

Why would someone considering breast implants choose the subfascial approach over the traditional under-the-muscle technique?

It all comes down to personal preference!

Whether they have a highly active lifestyle or would prefer not to alter their anatomy with an under-the-muscle implant, the subfascial approach is the perfect option for patients who would like to continue using their pectoral muscles as normal post-op. 🤍

*To schedule a consultation with Dr. Xu or for more information, please send us a DM or call our office at (415) 504-1124

Address

490 Post Street, Suite 1701
San Francisco, CA
94012

Telephone

+14155064300

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