Simple.

01/29/2026

After much consideration and conversations with community members and other local merchants, we decided to remain open on Friday. We have always strived to be a bright light for our community, and our instinct is to open our arms to you and lean in to do the most good we can. Shutting down doesn’t feel right but showing up does, so here’s our plan...

We will have a postcard-writing station set up in the store. You can write to your Senator or Representatives, or to Democrats in swing states to remind them to enroll or re-enroll in vote by mail. We will have all the supplies (including stamps and addresses).

We will also be donating at least 10% of our sales from Friday to La Raza Centro Legal (www.lrcl.org).

This is what feels right to us but we encourage you to do what feels right to you. Here are some other ideas:

▪️Support local businesses (at least 70% of every dollar spent at a local business stays in the community).

▪️Boycott corporations whose values don’t align with yours (including those who support ICE actions directly or indirectly).

▪️Pay with cash (exorbitant processing fees cost small businesses thousands of dollars and go directly to banks and big corporations).

▪️Call your Senator or Representatives.

▪️Donate your time or money to human rights organizations.

▪️Attend a rally or peaceful protest (one is happening Friday (1/30) at 1pm at Dolores Park in SF).

▪️Take care of yourself and your community.

In our hearts, we are holding
❤️Minnesota
❤️Renee Goode, Alex Pretti, Keith Porter, and everyone else who has been terrorized or murdered by our government
❤️Our community
❤️The truth

12/24/2025

Yes! So many amazing Green Businesses in SF. We are honored to be one of them.

12/15/2025

Holiday hours include being open for the next two Tuesdays! We have all the refills, but we also have great gifts that are useful, beautiful, thoughtful, and sustainable. Spend an afternoon in Cole Valley and feel your stress melt away!

11/30/2025

11/25/2025

Wednesday: closing early
Thursday: closed
Friday: opening late/closing early
Saturday & Sunday: regular hours

Happy Thanksgiving!!!🍁🍂🍁🍂

With Love,
Simple ❤️

11/20/2025

There will be food, there will be music, there will be fun, and, most importantly, there will be JP!!! Heliotrope is one of our favorite local brands, and we love when Jonathan comes to visit. Get a head start on your holiday shopping, or better yet, focus on self care leading up to all that family time. We also carry lots of Heliotrope refills, so you can bring your empties to fill up while you’re here.

Jonathan will be here from 4-9 (yup…we’ll be open late). 😉

10/30/2025

We are thrilled to be partnering with Sports Basement and Patagonia’s Worn Wear team to bring you San Francisco’s first annual WasteNot Fest. It will be a day to explore ways to live more lightly, whether that be through repairing, learning, advocating, or stocking up on sustainable goods, upcycled treasures, and thought-provoking art.

Bring your clothing and camping items to be repaired by Patagonia’s incredible Worn Wear team and amazing representatives from MSR, Thermarest, and Platypus. Grab your favorite torn sweater and learn Sashiko techniques with talented Bay Area artist, Lisa Solomon. Clean out your closets and trade in eligible equipment and apparel with Sports Basement’s Pre-Loved program. While you’re at it, clean out your beauty bag and junk drawer to save those tricky items from the landfill thanks to DewMighty (in collab with YouFromMe), Albatross Designs, and Strange Exchange.

Explore local and CA-based brands, makers, and artists focused on doing better for our planet, including Albatross Designs, Black Mountain Beauty, Dew Mighty, Surf Gems, Gianluca Franzese, Simple, and more.

Write postcards to advocate for reusable foodware, hear from climate-minded youth, and engage with creative and passionate people working toward a more sustainable future. Hope to see you there!

WasteNot Fest
Saturday, Nov. 8 l 11am-4pm
Sports Basement - Presidio
610 Old Mason Street, SF
Free!
tickets not required but rsvps via eventbrite are appreciated:

https://www.eventbrite.com/e/waste-not-fest-ft-patagonia-worn-wear-tickets-1831094606259?aff=oddtdtcreator

08/28/2025

We can’t wait to welcome Tifany, the force behind Dew Mighty, back to Simple! Dew Mighty is one of our favorite brands in the store (if you know you know). The innovative waterless skincare products are highly effective, super clean, and check all our boxes for sustainability.

Tifany will be hanging out with us on Monday, September 1st (Labor Day!) from 12-3:00. Come say hi, have a little snack, and discover your new favorite beauty products. Your skin, and the planet, will thank you.

07/04/2025

Don’t forget to fill up your dish soap before heading to that 4th of July party. We’ll be open 11-5!
☀️🍻🥳🌻🍉

04/22/2025

My daughter just asked if I’m posting something for Earth Day and I said, HELL NO!…I’m too busy. But then I thought I would take a minute to show you specifically what I’m working on, because it is very much an Earth Day thing.

We are still moving out of our old location, and today, I’m gathering some of the empties that I’ve ignored for the past few months to send back to the makers to be refilled. Shown here are the containers that once held 17.5 gallons of shampoo and conditioner, 15 gallons of castile soap, almost 3.5 gallons of facial products, and 2 gallons of deodorant cream. Each of these brands (and most of the brands we work with) are closed loop, meaning they refill the refills. This represents a lot of single-use containers that were diverted from the landfill.

So this is just to remind you that refilling reusing, repairing, and repurposing are about the most badass things you can do for our Earth. Also, picking up trash. And shopping local. Oh, and using our voices to protect our one and only planet.

04/19/2025

We will be open all weekend, but with slightly modified hours. Life…am I right? We are very sorry for the inconvenience. We know it’s no fun to show up with jars to refill when we are closed, but life and staffing sometimes get the best of us. We hope you have a lovely weekend.

04/12/2025

Opening Sunday, and resuming regular hours after that. Pardon our dust, but we just can’t wait another day to see you!