01/22/2026
Metaphors have power. ⚡️
Last month, we wrapped our final workshop of the year with the Health Future Lab at San Mateo Medical Center, continuing our work on Camino al Salud—reimagining primary care to truly serve the community.
Instead of just talking about change, our partners drew it—turning big metaphors into storyboards for future care.
We asked:
What does care feel like?
What values guide it?
Why would patients trust it?
One team chose the hardest challenge and said, “We like a challenge.”
That’s the energy healthcare needs.
Four bold metaphors. One more humane, values-led future for primary care.