12/16/2025
Being busy is a blessing.
It’s also a weight.
These stacks aren’t just soap. They’re trust. They’re early mornings, late nights, tired hands, and a quiet promise we keep every time someone lets us into their shower.
A lot of small businesses didn’t make it to this season. A lot more are staring at it like a final exam.
Amazon won’t miss your dollars… but our cities will miss their locals. Their weirdos. Their lifers. Their builders.
So yeah, being the dopest soap company around comes with a burden.
The burden of showing up when it’d be easier to coast.
The burden of staying honest when shortcuts are everywhere.
The burden of knowing real people are counting on what we make.
As the year winds down, I’m taking stock. Protecting my energy. Staying grateful, focused, grounded.
Trying not to confuse “busy” with “burned out.”
If you’re carrying a lot right now…seen or unseen…you’re not alone.
And if you’re supporting small, local, human built things… know it matters more than you think.
Thank you for trusting us with your skin.
Thank you for keeping our hands busy.
Thank you for letting this thing live another year.