The Planning PT

12/18/2025

Leads x Conversion % x average $ x POC

These numbers give you clarity on exactly what to focus on first to hit your goals. Where are you starting?

12/09/2025

Also, if you raise prices it should be across the board in a medical practice. We can’t raise for new patients while keeping existing the same. Same service same price. Time to review anyone who’s grandfathered in from the very beginning…🫣

12/02/2025

This Thursday 12/4 at 1pm ET, comment PANEL for the registration link 🔗

Practice Owner Panel:
Drew Morgan, .pt
Neisha Wetzel,
Jessie Klein,

This session is designed to be an interactive Q&A so prepare to have your camera on or ready to type questions into the chat 💻

APTA Private Practice Beyond the Treatment Table monthly discussion for practice owners

12/01/2025

PPSAPTA.org/Beyond-Treatment-Table or comment PANEL for the Zoom link ☺️

Our panel of practice owners:
Jessie Klein, Willow Pelvic Health
Neisha Wetzel, Advanced PT Solutions
Drew Morgan, McMaster PT

Hosted by APTA Private Practice

2026 sessions will be on the 4th Thursday 1pm ET
(free and open to all physical therapists)

12/01/2025

Sign up for this month's discussion & check out the full archive of past sessions at https://ppsapta.org/beyond-treatment-table

Plan ahead for 2026:
- Jan 22nd Marketing with Karen Litzy
- Feb 26th Human Resources
- Mar 26th Financial Management

See you every 4th Thursday at 1pm ET / 10am PT!
p.s. Beyond the Treatment Table is open to all Practice Owners (write N/A in the ID box)

09/06/2025

The easiest place to start is the free newsletter! I send free resources and invite you to any event I’m hosting 💌

The Evolved Owners membership is at full capacity (slightly over!!) for the Fall. I limit it to 20 at a time bc I like to meet with everyone individually in addition to our group calls, and I answer tons of questions between meetings. Joining the membership is like signing up for a mini business partner, and I am still very much running my own 2 location practice in NYC! ☺️

There are also options to purchase my systems + tutorials without committing to coaching. For DIYers 💻

I always have time for a call to talk about your business and guide you to resources for your situation. DM me!

07/22/2025

Live discussion for practice owners this Thurs 7/24 on Business Development, open to all PTs (sign up to receive the replay!)

This month, In Focus aims to help you refine your practice, whether you're focused on growth, development, or starting something new. Expand your knowledge in business development with these resources:

🔹 Ready to Sell: How Leveraging Compliance Can Increase the Value of Your Business (webinar): https://learningcenter.apta.org/products/private-practice-ready-to-sell-how-leveraging-compliance-can-increase-the-value-of-your-business -product_tab_overview
🔹Beyond the Treatment Table with Julie Wingen, PT, DPT (open to all!): https://us02web.zoom.us/meeting/register/1_tZEtmpQIuP3eyiQvSIWg #/registration
🔹 And more content series, studies and opportunities for you to connect with others looking to grow their practice: https://ppsapta.org/july-focus-business-development

06/23/2025

✨Check us out in the summer edition of the East Cobber!

✨ PhysioOne Physical Therapy & Wellness is featured in an article about the therapeutic effects of Dry Needling!

✨ Dry needling is highly effective in the treatment of trigger points and restoring normal neuromuscular function.

See what our patients are saying about our dry needling at PhysioOne:

🗣️ “When I was not in pain, I was still aware of a nagging ache. Several days after dry needling I realized that I had not thought about or felt my pain all day!

🗣️”She (Michele) helped me overcome a stubborn case of tennis and golfer’s elbow using a combination of dry needling, targeted strengthening exercises, and expert advice on proper technique.”

🗣️ “Her dry needling approach is wonderful and has given me back the ability to move and work towards normal balance and the yoga and walking for exercise that I enjoy so much. and she is just a delightful person.”

🗣️ “Her use of dry needling is quite effective yet gentle and pain free.”

🗣️ “Dry needling was never something I considered or had even heard about, but it is now something I rely on for quick recovery and almost instantaneous relief.”

06/20/2025

6.26.25 Marketing Discussion on Beyond the Treatment Table https://us02web.zoom.us/meeting/register/7L4sFaIeQYqOvCbhQOncrw #/registration

05/16/2025

What stage of building are you in (idea, side hustle, solo, team)? Tell me your story in the comments!

House of PT has 2 locations and a team of 7 (+me)

Can’t wait to hear all about your practice & have coffee with you soon ☕️ 💻