The Planning PT

01/21/2026

Learn how to include media features as part of your marketing strategy with Karen Litzy owner of a successful concierge practice in NYC. Karen's planning to share insider tips on how she's been featured in articles, podcasts, and on TV without connections to journalists or a paid budget.

Register: https://us02web.zoom.us/meeting/register/PNcvGAIoTr-dw88nxgDdKg #/registration
Thursday 1/22 at 1pm ET, free and open to non-members (write NA in the APTA ID box).

This is part of our monthly discussion, Beyond the Tx Table, which is scheduled every 4th Thursday so block your calendars to join us for HR in February and Finance in March.

Let's build resilient practices together!

01/16/2026

Open to all PTs interested in business, tag a friend!

APTA Private Practice monthly discussion for owners every 4th Thurs 1pm ET sign up PPSAPTA.org/beyond-treatment-table

12/30/2025

I went out on my own for the same reason you’re considering it, I wanted to have control over how I treat.
 
The length of the session, the schedule, the price, the specialty, who I referred to (without pressure).
 
When I signed my 500 sq ft lease, everyone told me the space was too small for a physical therapy clinic.
 
I wasn’t thinking far enough to consider anyone wanting to work alongside me.
 
I was in survival mode. Burnt out from false promises, moving yard sticks, and absent communication.
 
It was my dream job, and I could’ve grown inside that business if I had support. I think about this every time I make changes in my practice, consider how I felt without transparency, and do my best to provide the stability that would have made me stay.
 
Eight years later we have two 500 sq ft clinics that six full time therapists share, supported by a full time remote administrative assistant, and a full time director of operations helping me manage it all.
 
More than enough room for all of our big picture dreams to grow inside this practice together.

Inspo

12/18/2025

Leads x Conversion % x average $ x POC

These numbers give you clarity on exactly what to focus on first to hit your goals. Where are you starting?

12/09/2025

Also, if you raise prices it should be across the board in a medical practice. We can’t raise for new patients while keeping existing the same. Same service same price. Time to review anyone who’s grandfathered in from the very beginning…🫣

12/02/2025

This Thursday 12/4 at 1pm ET, comment PANEL for the registration link 🔗

Practice Owner Panel:
Drew Morgan, .pt
Neisha Wetzel,
Jessie Klein,

This session is designed to be an interactive Q&A so prepare to have your camera on or ready to type questions into the chat 💻

APTA Private Practice Beyond the Treatment Table monthly discussion for practice owners

12/01/2025

PPSAPTA.org/Beyond-Treatment-Table or comment PANEL for the Zoom link ☺️

Our panel of practice owners:
Jessie Klein, Willow Pelvic Health
Neisha Wetzel, Advanced PT Solutions
Drew Morgan, McMaster PT

Hosted by APTA Private Practice

2026 sessions will be on the 4th Thursday 1pm ET
(free and open to all physical therapists)

09/06/2025

The easiest place to start is the free newsletter! I send free resources and invite you to any event I’m hosting 💌

The Evolved Owners membership is at full capacity (slightly over!!) for the Fall. I limit it to 20 at a time bc I like to meet with everyone individually in addition to our group calls, and I answer tons of questions between meetings. Joining the membership is like signing up for a mini business partner, and I am still very much running my own 2 location practice in NYC! ☺️

There are also options to purchase my systems + tutorials without committing to coaching. For DIYers 💻

I always have time for a call to talk about your business and guide you to resources for your situation. DM me!

07/22/2025

Live discussion for practice owners this Thurs 7/24 on Business Development, open to all PTs (sign up to receive the replay!)

This month, In Focus aims to help you refine your practice, whether you're focused on growth, development, or starting something new. Expand your knowledge in business development with these resources:

🔹 Ready to Sell: How Leveraging Compliance Can Increase the Value of Your Business (webinar): https://learningcenter.apta.org/products/private-practice-ready-to-sell-how-leveraging-compliance-can-increase-the-value-of-your-business -product_tab_overview
🔹Beyond the Treatment Table with Julie Wingen, PT, DPT (open to all!): https://us02web.zoom.us/meeting/register/1_tZEtmpQIuP3eyiQvSIWg #/registration
🔹 And more content series, studies and opportunities for you to connect with others looking to grow their practice: https://ppsapta.org/july-focus-business-development

06/23/2025

✨Check us out in the summer edition of the East Cobber!

✨ PhysioOne Physical Therapy & Wellness is featured in an article about the therapeutic effects of Dry Needling!

✨ Dry needling is highly effective in the treatment of trigger points and restoring normal neuromuscular function.

See what our patients are saying about our dry needling at PhysioOne:

🗣️ “When I was not in pain, I was still aware of a nagging ache. Several days after dry needling I realized that I had not thought about or felt my pain all day!

🗣️”She (Michele) helped me overcome a stubborn case of tennis and golfer’s elbow using a combination of dry needling, targeted strengthening exercises, and expert advice on proper technique.”

🗣️ “Her dry needling approach is wonderful and has given me back the ability to move and work towards normal balance and the yoga and walking for exercise that I enjoy so much. and she is just a delightful person.”

🗣️ “Her use of dry needling is quite effective yet gentle and pain free.”

🗣️ “Dry needling was never something I considered or had even heard about, but it is now something I rely on for quick recovery and almost instantaneous relief.”

06/20/2025

6.26.25 Marketing Discussion on Beyond the Treatment Table https://us02web.zoom.us/meeting/register/7L4sFaIeQYqOvCbhQOncrw #/registration

05/16/2025

What stage of building are you in (idea, side hustle, solo, team)? Tell me your story in the comments!

House of PT has 2 locations and a team of 7 (+me)

Can’t wait to hear all about your practice & have coffee with you soon ☕️ 💻