04/28/2026
What’s up everybody it’s Zach.
I was supposed to speak at the Budtender Awards this past weekend during the Breakfast of Champions. After having a great evening on Friday night with everyone, the next morning changed everything.
That morning, I was sitting there going over my notes, preparing for our talk and the phone rang. And in that instant, everything changed.
My dad passed peacefully in his sleep.
He battled dementia for a long time which I’ve shared with those who know me and while we knew this day would come, nothing really prepares you for it.
Life doesn’t pause. It doesn’t wait until it’s convenient. It hits you right in the middle of everything. The good, the exciting, the things you’ve worked hard for and reminds you what really matters.
At PURE, this is what Sam and I mean. We’re not just building a brand. We’re living life, the full weight of it. The hurt, the love, the pressure, the joy, the loss… all of it.
This is real, raw life and every single person reading this knows exactly what that feels like in their own way.
We all go through things. Some people are celebrating. Some people are struggling. Most of us are doing both at the same time.
And our hope with PURE has always been bigger than cannabis.
It’s that in those moments, whether you’re dealing with loss, stress, or just trying to get through the day, you have something that helps.
Maybe it’s our product. Maybe it’s a conversation. Maybe it’s just knowing you’re not alone. This has never been about us being cool, or trying to be something we’re not.
This is about making real medicine for real people, so you can face whatever life throws at you.
Dad, we love you, watch over us, and we’ll take it from here ☀️
“I have fought the good fight, I have finished the race, I have kept the faith". 2 Timothy 4: 7
