01/28/2026
๐ง๐ต๐ฒ ๐ ๐ถ๐ฑ๐ฑ๐น๐ฒ ๐๐ฎ๐๐ ๐ถ๐ ๐ป๐ผ ๐น๐ผ๐ป๐ด๐ฒ๐ฟ ๐ฎ๐ป โ๐ฒ๐บ๐ฒ๐ฟ๐ด๐ถ๐ป๐ดโ ๐ผ๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐, ๐ถ๐ ๐ฎ ๐๐ฐ๐ฎ๐น๐ฒ๐ฑ, ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐๐ฎ๐ฏ๐น๐ฒ ๐ด๐ฟ๐ผ๐๐๐ต ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐.
At Gulfood - The World's Biggest F&B Event in Dubai (8,500+ exhibitors), ๐ข๐ป๐ฒ ๐บ๐ฒ๐๐๐ฎ๐ด๐ฒ ๐ถ๐ ๐ฐ๐น๐ฒ๐ฎ๐ฟ: the region is actively seeking premium, differentiated U.S. brands to meet accelerating demand. With one of the youngest consumer populations globally, rising purchasing power, and currencies largely pegged to the U.S. dollar, the Middle East offers growth with reduced FX risk and margin volatility. Whatโs driving opportunity:
โข Rapid growth in health & wellness, low/no sugar, functional, and clean-label categories
โข Heavy import dependence across GCC markets
โข Retailers and distributors seeking proven brands with scalable platforms
โข Strong alignment with value-creation and exit narratives for PE-backedportfolios.s For CEOs, this is a capital-efficient international expansion lever.
For investors, it is a clear path to incremental revenue, EBITDA uplift, and geographic diversification.
If Middle East expansion is not yet part of your strategic growth plan, Athena Marketing International (AMI) helps U.S. brands and investors execute market entry with discipline from strategy through distribution and scale: athenaintl.com