02/23/2026
Introducing something that has been a long time coming
Branding is weird. They encourage you to use your core values and pillars of your business to form your brand.
When I first began Liberate Strength, it was LS Training. No logo. No meaningful brand name. No meaningful slogan.
Truthfully, my business has evolved and grown as I have evolved and grown as a person. And the people I’ve worked with have been an integral part of my growth as a person and as a business.
So this new slogan is for myself, who has had to learn that my strength is more than physical.
This is for all people who I have coached with a human first, athlete second approach (yes you are all athletes imo!)
This is for everyone who has felt lost at some point as an athlete. Maybe you got injured. Maybe you lost your identity for a bit with the loss of your sport.
This is for the little girl who was told she can’t because she is simply a girl.
This is for everyone who has been told they can’t be strong. That they would be too much. That they would hurt themselves.
This is for everyone who lifts for themselves. Who gains strength to prove to themselves day after day that they can indeed do the hard thing.
This is for everyone who also cannot do everything physical that they want to do because not everyone has the privilege of training hard and pursuing competition. Any and all forms of building strength are valid and important and impressive.
Growth over ego.
Connection over comparison.
Strength has no single look.
In all of my love and strength,
Laura
