Primary EyeCare Center

03/23/2026

Whether your upgrading your look or in need of a backup pair now is the time score!
Stop by and let our team help you win big on style and vision!

01/30/2026

Primary Eyecare Center was able to provide free glaucoma screenings today to the residents of Selma. It’s a honor to team up with VIP to provide this for our community, and we want to give special thanks to Mayor Moss and Probate Judge Nunn for attending our event.

01/26/2026

12/09/2025

We had such a fun Christmas party at the Well Spa 🎄

10/09/2025

Please join in wishing Dr. Lovinggood a happy birthday, may this milestone signal the start of an extraordinary year!

09/26/2025

Thank you Selma for voting Primary EyeCare Center “Best Eye Clinic” and for voting Dr. Lovinggood “Best Optometrist”.

09/11/2025

A local outage affecting spectrum services is resulting in intermittent phone and internet disruptions; we apologize for the inconvenience and appreciate your patience as we address this issue.

08/07/2025

Giving someone the gift of sight is one of the most impactful ways to support those in need; we were pleased to make a donation to The Selma Lions Club. For those who may not know, the Lions Club of Alabama and partners have been preserving sight through the Alabama Lions Sight Conservation Association, a nonprofit organization focused on promoting sight conservation through research, education, detection, and treatment. Donations like these will provide sight to many underserved areas. So next time you get a new pair of glasses consider donating your old ones to your local Lions Club.

07/08/2025

📢📢📢 There is a local spectrum internet outage!! If you are unable to reach us please leave us a message and we will get back to you as soon as we are back up and running!!

07/04/2025

We are closed to observe Independence Day and we will return to normal businesses hours on Tuesday July 8!
Have a safe and fun Fourth of July 🎆🎇

06/17/2025

🕶️ NEW ARRIVAL ALERT 🕶️

Step into luxury with the latest GUCCI frames – now available at Primary Eyecare Center! 👓💫

Bold, iconic, and effortlessly stylish, these designer frames are the perfect blend of fashion and function. Whether you're updating your look or finding the perfect statement piece, GUCCI has you covered.

📍 Stop by and try them on in person – your next favorite pair of glasses is waiting.