10/05/2025
When I first launched OTW, I didn’t spend time to develop a brand identity or proper graphic guidelines. While I'm pleased with “the look” of OTW, things have become inconsistent across my various graphics (ads, social media, promo materials, retail signage, product labels, packaging, etc.). So, the past several weeks, I’ve been reviewing current graphics and working to establish a cohesive brand identity. The goal is to create a standardized visual system that aligns consistently with clear branding. It’s been a major project for me! But I know the results will bring lasting clarity, brand consistency, and stronger visual impact.
