Midsömmar Apothecary & Luminarium

02/18/2026

Our friends at Verbena Soap & Apothecary. 🌟

02/14/2026

The lovers showed up in Door County this weekend! Come see us tomorrow for Curious, chocolate and craft cocktail mixology, and take this vibe back home. Or give us a message, and we’ll send a box of love-stuff your way. ❤️

02/11/2026

Skin Trouble gets lots of love & we're glad it helps! We acknowledge the systemic burden of processing hormones and the usefulness of specific herbal supports for liver and organs of elimination. Oftentimes, these traditional, easy-on-the-body botanicals help bring us into balance simply by supporting healthy function.

Thank you, Regina! ❤️

01/16/2026

We just bottled a fresh batch of Woodchopper Oxymel ~ exactly on point for the upcoming Sister Bay Wellness Weekend. It’s perfect for crafting a premium Old Fashioned along with your choice of our traditional bitters, whether you go boozy or low-alcohol.

We have everything you need for Dry January and Dry January Wisconsin Style, where bitters are mandatory. Come on in and set yourself up with supplies. 🌲

12/11/2025

“ Latest Obsession!
Adding oxymels to my TEA!

Can I call it an obsession if I just got them today? I’m on my second cup with the added Lingonberry Glögg and I’m pretty sure I’m not going to stop until bedtime. Well maybe I’ll stop at dinner. No reason to keep me up all night hitting the loo 😜

My herbal and green tea now tastes like a mulled cider. Heaven!

snagged my heart with their herbal body butter STAY WILD and now I’m onto these. I also have some of their bitters. Newest fan of this company my husband and I discovered during our autumn drive in Door County!”

Thank you for the love! ❤️❤️❤️

12/05/2025

This really is a fine holiday collection of Midsommar Bitters & Botanicals. Come see us in the apothecary this weekend, or give us a holler via messager or email, and we’ll send a batch your way. Also… swap for other favorites if you like~ this is just my notion of a solid seasonal cocktail collection, whether you add booze or keep it NOLO. 🌲❄️🥃

12/02/2025

We donated a Holiday Craft Bitters & Botanicals collection to the American Herbalists Guild fundraising auction. At the apothecary, we’re visited by students of herbalism darn near daily, and we always recommend joining AHG as an important way of accessing and participating in herbal community. Whether you’re an aspiring herbalist or learning more about herbs for family health, the AHG has much to offer.

Please consider moseying on over to the auction, and choose from all sorts of educational resources and herbal products in support of the American Herbalists Guild. 🌲

https://secure.qgiv.com/event/ahg-auction-2025

11/30/2025

We really do love our work, and our customers. Busy as summer season is here, we do our best to give time and focus to everyone that comes to the counter for help. We also make ourselves available through private message for folks that are visiting from far away. Let us know if you need something. 🌲

11/29/2025

Since when are we afraid of a little snow? ❄️❄️❄️

Come see me and let’s have a counter chat. It’s quiet in here today. 🍯

11/28/2025

Santa will soon be arriving to light the village Christmas tree in Sister Bay. Our steadfast # crew & volunteers are bundled up and serving hot cider across the street from the apothecary, and the sun is setting fast. You’ve got an hour until the tree lighting~ c’mon down. We’ll be toasty inside here, with our usual herbal fare, including cold season remedies, bitters & oxymels for holiday craft beverages, and plenty of beeswax candles & gnomes. ‘Tis the season to visit! 🍄🌲🍯

11/11/2025

This is a copy of a message originating with David Winston, esteemed herbalist, author, founder of an acclaimed school of herbal studies, and one of the original cohort of herbalists who founded the American Herbalists Guild some 40 years ago.

Please, note the jarring statistic: 82% of new herb books on Amazon are evaluated as AI generated, and rife with error. Please be cautious when seeking information, remebering that this misinformation will now be used as source material for escalating and repeating error, spread by ChatGPT generated articles and posts, and armchair influencer “experts.”

Thank you to David Winston, everybody’s-favorite-herbalist Rosemary Gladstar, and Oliver Rathbone of Aeon Books for sounding the alarm.

Dear students and colleagues,
My dear friend Rosemary Gladstar sent this email from British publisher Oliver Rathbone to me this morning and I wanted to share this disturbing information. A reporter from Canada used an AI detection program and found that 82% of new herb books listed on Amazon for the year 2025 are AI generated. They are repetitive, filled with errors and in some cases using names similar to real herbalists (Rosemary Gladwell) to fool and rip off unsuspecting customers. Hopefully if we get this information to as many people as possible, we can help protect people who want to explore herbal medicine from this unethical and possibly dangerous scam.
blessings david
David Winston, RH

Dear Rosemary,
I’m writing because I wanted to draw your attention to a worrisome article that affects everyone in the herbal medicine community, and I suspect you’ll share my concern.
Recently, Originality AI, an AI detector, published an extensive study of available herbalism titles on Amazon (https://originality.ai/blog/likely-ai-herbal-remedies-books-study) and found 82% of them were created by AI. Of course, no AEON titles were found to be AI generated (as you know, we only publish authentic works), but that’s not the concern here. Instead, what’s alarming is how the proliferation of such works puts all herbalists at risk.
Certainly, herbal practitioners have faced a lot of societal prejudice and legal obstacles, and it’s taken significant collective work to earn the respect and trust of the wider public. Unfortunately, the explosion of computer-generated herbalism books containing not just false but also dangerous advice may lead to a larger backlash against all herbalists.
Obviously, we cannot single-handedly stop this. But we can push back against this machine logic, and we’d love your help with taking the first step.
We’ll be crafting a statement that includes responses from our authors and others about the dangers of AI herbal texts, and we’d be honoured if you’d send us a short (25-100 word) statement regarding how AI herbal texts affect you and the wider herbal medicine community. We’ll then collect these together and ask you to help us publicise it once it’s published.
Many thanks for taking the time to read and consider this matter.
All the very best,
Oliver Rathbone
Publisher
Aeon Books
oliver@aeonbooks.co.uk


DW-CHS | P.O. Box 417 | Riegelsville, PA 18077 US
“

Is the Herbal Remedies book you’re reading on Amazon real or an AI-generated fake? Discover the concerning impact of AI on herbal remedy books published on Amazon in 2025.

11/09/2025

The season is upon us, along with this first snow. ❄️ Here, we have Flower Oil Ear Drops, Nasal Oil, Worst Sore Throat Ever, Elderberry Tonic, Love Your Peaches, Chesty Cough, Elder Compound and Cold Season. All of these have a place in the herbal home medicine chest, supporting immune function, supporting healthy respiratory system tissues, and reducing general misery! We have all sorts of useful strategies for fending against and managing seasonal ailments, and are offering classes for folks that want to know more on the how-to of it, along with some of the science that shows us the smarts of traditional ways. (Interested? Use the newsletter signup post, pinned to the top of the FB page, or message us for it.)

Need to stock your shelf with preparations? Just private message or email the address in our profile- and we’ll get a box on its way. 🌲