01/19/2026
January is National Blood Donor Month, and we're celebrating today by looking back at how lifesaving care at Shore Medical Center has always depended on the generosity of our community.
This newspaper clipping from the Atlantic City Press in January 1942, during World War II, shows Shore calling on local residents to volunteer as blood donors. At the time, community members were asked to stop by the hospital and give just one drop of blood—enough to determine their blood type. Once typed, volunteers could be quickly contacted if a local emergency transfusion was needed. Blood was often drawn only when required and used soon after, with limited storage and testing by today’s standards. It was a hands-on, local effort rooted in urgency, patriotism, and neighbors helping neighbors.
Now 85 years later, the process looks very different, but the mission remains the same.
According to Pat Pierce, MT(ASCP), Shore Medical Center’s Blood Bank Supervisor, blood donations today are coordinated through the American Red Cross of Philadelphia, with blood drives held throughout our region. Donated blood is carefully transported in temperature-controlled containers to a distribution center for processing. Shore Medical Center receives an average of 30 units of blood each week to support emergencies and patient care.
Once the blood arrives at Shore, safety is paramount. Every unit we receive is retyped, and patients are typed using a single tube of blood and an automated system, ensuring the highest level of accuracy and protection.
From one drop of blood in 1942 to today’s advanced testing and safeguards, one thing has never changed: blood donors save lives.
Thank you to everyone who has given—and continues to give—the gift of life. ❤️
Find a blood drive near you at https://www.redcrossblood.org/